Zhang (operations management and decision science, Georgia State University) presents the latest work in business forecasting applications of neural networks. Contributors in computer and information sciences, marketing, and operations management examine applications of neural networks to areas such as forecasting market response and stock returns, predicting tourism demand, and evaluating consumer risk in the credit industry. Annotation (c) Book News, Inc., Portland, OR (booknews.com)
Forecasting is one of the most important activities that form the basis for strategic, tactical, and operational decisions in all business organizations. Recently, neural networks have emerged as an important tool for business forecasting. There are considerable interests and applications in forecasting using neural networks. Neural Networks in Business Forecasting provides for researchers and practitioners some recent advances in applying neural networks to business forecasting. A number of case studies demonstrating the innovative or successful applications of neural networks to many areas of business as well as methods to improve neural network forecasting performance are presented.
