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New Perspectives on Retailing and Store Patronage Behavior: A Study of the interface between retailers and consumers 2004 ed. [Kõva köide]

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  • Formaat: Hardback, 124 pages, kõrgus x laius: 234x156 mm, kaal: 830 g, X, 124 p., 1 Hardback
  • Sari: International Studies in Entrepreneurship 4
  • Ilmumisaeg: 10-May-2004
  • Kirjastus: Springer-Verlag New York Inc.
  • ISBN-10: 1402079540
  • ISBN-13: 9781402079542
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New Perspectives on Retailing and Store Patronage Behavior: A Study of the interface between retailers and consumers 2004 ed.Suurem pilt
  • Formaat: Hardback, 124 pages, kõrgus x laius: 234x156 mm, kaal: 830 g, X, 124 p., 1 Hardback
  • Sari: International Studies in Entrepreneurship 4
  • Ilmumisaeg: 10-May-2004
  • Kirjastus: Springer-Verlag New York Inc.
  • ISBN-10: 1402079540
  • ISBN-13: 9781402079542
Teised raamatud teemal:
Püsilink: https://www.kriso.ee/db/9781402079542.html
Märksõnad:
Retailing and consumer patronage behavior constitute fascinating research areas within the field of marketing. Retailing contributes to an increasing proportion of gross national products and employment but is, however, also faced with problems and opportunities like increased product complexity, rapidly changing consumer expectations, and the introduction of new technologies. Also, consumers are facing markets of increasingly complexity when making decisions on how to conduct their behavior, primarily as a result of new technologies, shorter products life cycles in general, and higher complexity of products and services. In this book, we present and deal with various topics in relation to retailing and consumer patronage behavior. Together, these topics involve different problem settings and draw on different theories, models and statistical techniques. However, it is common to all the results presented in the following chapters (with the exception of chapter II) that they, in total or in part, rest on a major survey, which was conducted by the authors in 1999. Our now retired colleague, Hans Engstrøm participated in preparing this survey and did a great job in providing research ideas. For this, and for many stimulating discussions, we are highly grateful.
CHAPTER I INTRODUCTION
1. Background and objectives
1(1)
2. The research setting
2(3)
2.1 The Danish Retail Structure
4(1)
3. The data.
5(1)
4. The content
6(5)
CHAPTER II QUALITY IN THE MARKETPLACE
1. Introduction
11(1)
2. The Concept of Quality
12(7)
2.1 The Consumer's Perception Of Quality
14(1)
2.2 Quality As Adaptation To Expectations
15(1)
2.3 Quality As Value
15(2)
2.4 Quality As Adaptation To Technical Specifications
17(1)
2.5 Quality As Excellence
17(2)
3. Method
19(1)
3.1 Study 1
20(1)
3.2 Study 2
20(1)
4. The Operationalization of the Five Interpretations of Quality
20(1)
5. Results
21(2)
6. Concluding Remarks
23(4)
CHAPTER III STORE IMAGE AND STORE POSITIONS FOR GROCERY RETAIL CHAINS
1. Introduction
27(1)
2. Measurement of Store Image
28(2)
3. Methodology
30(2)
4. Results
32(7)
5. Conclusion
39(4)
CHAPTER IV A HIERARCHICAL BAYES MODEL OF CHOICE BETWEEN SUPERMARKET FORMATS
1. Introduction
43(2)
2. Store Choice and Its Determinants
45(4)
2.1 Store Utility
47(1)
2.2 From Utility to Choice
48(1)
3. Operationalization of the Store Choice Model
49(6)
3.1 A Random Coefficients Logit Model of Store Choice
51(1)
3.2 Estimation of the Model
52(1)
3.2.1 Bayesian Estimation
52(1)
3.3 Measures of Choice Sensitivity
53(1)
3.4 Measures of Model Fit
54(1)
4. Choice Setting and Data
55(3)
4.1 The Choice Setting
55(1)
4.2 The Data
56(2)
5. Model Estimation and Results
58(3)
6. Discussion and Conclusion
61(6)
CHAPTER V MEASURING THE EFFECT OF DISTANCE ON CONSUMER PATRONAGE BEHAVIOR
1. Introduction
67(2)
2. Distance in a Value Perspective
69(1)
3. A Conceptual Model
70(2)
4. Research Design
72(2)
5. Results
74(3)
6. Discussion
77(2)
7. Conclusion
79(4)
CHAPTER VI INTERTYPE COMPETITION
1. Introduction
83(2)
2. The Competitive Context
85(4)
2.1 The Danish Supermarket Market and Specialty Food Stores
85(1)
2.2 The Changing Danish Food Retail Structure
86(1)
2.3 The Intertype Competitiveness of Specialty Food Stores
87(1)
2.4 Summary
88(1)
3. Research Questions and Methodology
89(5)
3.1 Research Questions
89(2)
3.2 Data Collection and Setting
91(1)
3.3 Measurements
92(2)
4. Results
94(9)
4.1 Research Question 1: Specialty Food Store Managers' Evaluation of Critical Success Factors
94(3)
4.2 Research Question 2: The Importance Assigned By Consumers to Store Choice Factors
97(1)
4.3 Research Question 3: Consumers' Perceived Image of Specialty Food Stores
98(4)
4.4 Research Question 4: Future Intertype Competitiveness
102(1)
5. Discussion
103(3)
5.1 Implications
103(2)
5.2 Future Research
105(1)
6. Concluding Remarks
106(5)
CHAPTER VII EPILOGUE
1. Introduction
111(1)
2. Constructive Consumer Decision Making
112(3)
3. A Negative Quality Spiral?
115(1)
4. Change of the Mutual Scarcity of Consumer Resources
116(1)
5. Consumers' Role Play
117(1)
6. Internet Retailing and Consumers' Online Purchase Intentions
118