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New Studies in Multimodality: Conceptual and Methodological Elaborations [Pehme köide]

Edited by (SRH Hochschule Berlin, Germany), Edited by (University of Bremen, Germany)
  • Formaat: Paperback / softback, 312 pages, kõrgus x laius: 234x156 mm, kaal: 431 g
  • Ilmumisaeg: 24-Jan-2019
  • Kirjastus: Bloomsbury Academic
  • ISBN-10: 1350099147
  • ISBN-13: 9781350099142
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  • Formaat: Paperback / softback, 312 pages, kõrgus x laius: 234x156 mm, kaal: 431 g
  • Ilmumisaeg: 24-Jan-2019
  • Kirjastus: Bloomsbury Academic
  • ISBN-10: 1350099147
  • ISBN-13: 9781350099142
Teised raamatud teemal:

Multimodality is one of the most popular and influential semiotic theories for analysing media. However, the application and conceptual anchoring of multimodality often remains geographically and disciplinarily grounded within local systems of thought. New Studies in Multimodality combines the expertise of multimodalists from around the globe, offering novel readings and applications of central concepts in multimodality and inviting innovative synergies between previously disparate schools.

Combining perspectives from the most actively developing traditions of theory and research, this book progresses from classic concepts to more empirically and practice-motivated contributions. Contributors engage in mutual dialogue to present new theoretical perspectives and compelling applications to a variety of old and new media. Expanding the basis and scope of multimodality, this volume shows awareness and experience of this field in many disciplines and illustrates how versatile, pervasive and relevant it is for studying today's communication phenomena.

Arvustused

Here comes a fresh and eye-opening volume on the current state of the art in multimodality research that is engagingly written, well-structured and coherently framed within the existing theories and approaches. The book re-visits and re-thinks some of the central concepts in the field but also presents hands-on, thorough and insightful empirical studies in such diverse discourse domains as audio description, Wikipedia, organizational communication, the teaching of multimodality and face-to-face interaction. Altogether, the contributions highlight the current appeal of multimodality studies thanks to their pluralistic and integrative nature that moves forward our understanding of modern forms of communication. * Hartmut Stöckl, Full Professor of English and Applied Linguistics, University of Salzburg, Austria *

Muu info

This book revisits, recombines and recontextualises classic theories and new empirical approaches to multimodal analysis.
List of Figures
vi
List of Tables
ix
Notes on Contributors x
Preface xvi
1 Introduction: Rethinking Multimodality in the Twenty-first Century
1(14)
Ognyan Seizov
Janina Wildfeuer
2 Vectors
15(22)
Morten Boeriis
Theo van Leeuwen
3 The "Same" Meaning across Modes? Some Reflections on Transduction as Translation
37(28)
Søren Vigild Poulsen
4 Modeling Multimodal Stratification
65(26)
Morten Boeriis
5 Understanding Multimodal Meaning Making: Theories of Multimodality in the Light of Reception Studies
91(34)
Hans-Jurgen Bucher
6 Approaching Multimodality from the Functional-pragmatic Perspective
125(28)
Arne Krause
7 Audio Description: A Practical Application of Multimodal Studies
153(22)
Christopher Taylor
8 Multimodal Translational Research: Teaching Visual Texts
175(26)
Victor Lim-Fei
Serene Tan Kok Yin
9 "Wikiganda": Detecting Bias in Multimodal Wikipedia Entries
201(24)
Hartmut Wessler
Christoph Kilian Theil
Heiner Stuckenschmidt
Angelika Storrer
Marc Debus
10 Exploring Organizational Heritage Identity: The Multimodal Communication Strategies
225(22)
Carmen Daniela Maier
11 The "Bologna Process" as a Territory of Knowledge: A Contextualization Analysis
247(30)
Yannik Porsche
12 Afterword: Toward a New Discipline of Multimodality
277(8)
Janina Wildfeuer
Ognyan Seizov
Author Index 285(1)
Topic Index 286
Ognyan Seizov is a Research Associate at the Contract Management Institute, SRH Hochschule Berlin, Germany.

Janina Wildfeuer is a Researcher in the Faculty of Linguistics and Literary Science, University of Bremen, Germany.