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Next Generation Retail: How to Use New Technology to Innovate for the Future [Pehme köide]

  • Formaat: Paperback / softback, 320 pages, kõrgus x laius x paksus: 235x160x17 mm, kaal: 485 g
  • Ilmumisaeg: 03-Feb-2023
  • Kirjastus: Kogan Page Ltd
  • ISBN-10: 1398609633
  • ISBN-13: 9781398609631
Teised raamatud teemal:
  • Formaat: Paperback / softback, 320 pages, kõrgus x laius x paksus: 235x160x17 mm, kaal: 485 g
  • Ilmumisaeg: 03-Feb-2023
  • Kirjastus: Kogan Page Ltd
  • ISBN-10: 1398609633
  • ISBN-13: 9781398609631
Teised raamatud teemal:
Forge deeper and more meaningful connections with consumers and embrace the latest opportunities occurring across the physical and digital retail landscape to become more adaptable, resilient and successful.

While change is a constant in retail, flux has accelerated in innovation, digital disruption and changing consumer demands and expectations. Written for both digital-first and physical retailers, Next Generation Retail describes how to respond to the needs and expectations of today's consumers and connect with Generations Z and Alpha in an authentic and relevant way. Highly practical in approach, it explores the latest opportunities and pitfalls to avoid for developments including the metaverse, livestream shopping, instant commerce, blockchain and non-fungible tokens (NFTs).

Next Generation Retail also describes how to create compelling content and retail media to drive commerce and monetize data while maintaining customer trust. Featuring original research and interviews with top industry experts, it contains examples and case studies from a range of brands and organizations including Lancôme, Burberry and Walmart. This is an essential resource for retailers of all sizes to adapt to and thrive in today's environment of breakneck change and innovation.

Arvustused

"A must-read for anyone interested in the massive $25 trillion retail industry. From customer experience to media, payments, loyalty, the impact of Web 3.0 and supply chain, Deborah Weinswig and Renee Hartmann take an incisive and comprehensive look at the trends impacting the sector, while providing a prescient view of what we can expect to see in this ever more complex industry. Truly a superb read which I highly recommend." * Philip Guarino, Board Director, Harvard Alumni Entrepreneurs * "The last few years have not only presented challenges to the retail industry but also uncovered tremendous opportunities that were never before possible. Next Generation Retail is the ideal guide for early and professional retailers, navigating the myriad of changes in the retail industry to innovate for the future and grab market share." * Guy Yehiav, President, SmartSense * "This book and its authors will change your business and life." * Kay Unger, Kay Unger Design * "When you're connected to Deborah, you are connected to the retail industry. You are connected to the trends. The insights. The possible futures. The up-and-comers. The disruptors. The data. Deborah sets a high bar in the industry and is passionate about challenging while pressing for progress." * Justin Honaman, Head of Worldwide Retail & Consumer Goods, Amazon * "Deborah is one of retail's most dedicated students, offering unique insights from her many years of industry research." * Brian Cornell, Chairman and Chief Executive Officer, Target * "Among the thousands of colleagues I have worked with throughout my career, Renee Hartmann stands out among the very best. She is smart, insightful, thorough, quick, charismatic, and I have watched people young and old, junior and senior, as well as many CEOs, gravitate to her. Next Generation Retail is a treasure trove of insight for anyone wanting to build a retail business while attracting, converting and retaining consumers along the way. This is a mustread for anyone operating, or looking to run, a retail business." * Scott Kronick, Senior Advisor and Former CEO of Ogilvy Public Relations, Asia Pacific * "I had known Deb for 15 years when I first experienced her as a top Wall Street retail analyst. Her take on the consumer and investor was always deeply rooted in data mining, and her sage wisdom on strategy was a distinguishing element of her coverage. I have always been impressed with her critical thinking prowess and how she approaches our industry with a high learning orientation, be that with retail technology, supply chain, or data analytics. Her expanded view of the global economy has also influenced her perspective on sustainability and the transformative trends that retailers must get right in the future. This book is a must read for retail professionals and what lies ahead." * Jeff Gennette, CEO and Chairman, Macys *

List of figures and tables
xi
Acknowledgements xiii
Introduction 1(5)
01 The changing nature of today's consumer
6(22)
The Covid-19 pandemic shock
6(3)
Consumer mindsets
9(6)
Consumer behaviour
15(6)
Consumer needs and demands
21(4)
Key takeaways: Today's consumers
25(1)
Addressing changing consumer demand
26(1)
References
27(1)
02 Unlocking the Metaverse for retailers
28(14)
An introduction to the Metaverse
28(2)
How retailers can tap into the Metaverse
30(9)
Ten things retailers need to know about the Metaverse
39(1)
Key takeaways: The Metaverse
40(1)
References
41(1)
03 The rise of livestream shopping
42(19)
The rise of livestreaming post-Covid
43(2)
A profile of livestreaming success: China
45(1)
The livestreaming ecosystem
46(1)
Livestreaming consumer preferences
46(2)
Livestreaming platforms
48(1)
Types of livestream formats
49(1)
Debunking myths about livestream shopping
50(8)
Ten things retailers need to know about livestreaming
58(1)
Key takeaways: Livestreaming
58(1)
References
59(2)
04 Quick commerce
61(17)
Online grocery shopping surge underpins quick commerce demand
62(1)
Instant commerce business models
63(12)
Ten things retailers need to know about quick commerce
75(1)
Key takeaways: Quick commerce
76(1)
References
76(2)
05 Advancing sustainability
78(29)
The time for sustainability in retail is now
78(2)
Navigating sustainability for retail
80(16)
The fashion resale market
96(8)
Ten things retailers need to know about sustainability
104(1)
Key takeaways: Sustainability
105(1)
References
106(1)
06 Driving social commerce through compelling content
107(18)
Social commerce trends in retail
108(3)
The social commerce ecosystem
111(9)
Social payments integration
120(2)
Ten things retailers need to know about social commerce
122(1)
Key takeaways: Social commerce
123(1)
References
123(2)
07 Creating retail media to monetize consumer traffic
125(14)
The rise of retail media
125(3)
What is driving the adoption of retail media?
128(9)
Ten things retailer need to know about retail media
137(1)
Key takeaways: Retail media
137(1)
References
138(1)
08 Supply chain
139(16)
The pandemic shock to supply chains
139(1)
Achieving agility and resilience in sourcing
140(3)
Partnering with innovators for supply chain optimization
143(1)
Implications for brands and retailers
144(1)
Artificial intelligence and the supply chain
145(1)
Artificial intelligence applications in sourcing
145(6)
The implications of AI in sourcing for brands and retailers
151(1)
Ten things retailers need to know about supply chain
152(1)
Key takeaways: Supply chain optimization
152(1)
References
153(2)
09 To NFT or not?
155(15)
The NFT digital collectible market
155(1)
Background: The development of NFTs
156(2)
Advantages of NFTs in the Metaverse
158(1)
The underlying technologies behind NFTs
159(3)
What retailers should know about NFTs
162(2)
Implications of NFTs for retailers
164(3)
Ten things retailers need to know about NFTs
167(1)
Key takeaways: NFTs for retailers
168(1)
References
169(1)
10 Bringing blockchain to retail
170(14)
Metaverse and blockchain
170(1)
Blockchain and transactions
171(2)
Blockchain's underlying technology
173(4)
Joining blockchain-based virtual games
177(1)
Implications for retailers
178(4)
Ten things retailers need to know about blockchain
182(1)
Key takeaways: Blockchain
182(1)
References
183(1)
11 Digital payments on the rise
184(20)
The rise of alternative payment methods
184(1)
The role of social media in shopping
185(1)
High online cart-abandonment rates at checkout
186(3)
Moving toward decentralized commerce
189(1)
Global digital payment innovators
190(2)
Web 3.0 payments
192(5)
Metaverse payment solutions and channels
197(4)
Ten things retailers need to know about digital payments
201(1)
Key takeaways: Digital payments
201(1)
References
202(2)
12 Monetizing retail data while maintaining customer trust
204(23)
The role of data in a retail organization
204(5)
The Coresight CORE framework
209(5)
Using retail data to provide personalized marketing and services
214(6)
The role of data sharing
220(5)
Ten things retailers need to know about data
225(1)
Key takeaways: Improving retail data practices
225(1)
References
226(1)
13 Enhancing consumer loyalty
227(20)
Loyalty programmes: An overview
227(2)
Leveraging consumer data: Personalized promotion and rewards
229(7)
Loyalty implications for brands/retailers
236(1)
Using technology to innovate loyalty programmes
237(7)
Ten things retailers need to know about loyalty
244(1)
Key takeaways: Customer loyalty programmes
244(1)
References
245(2)
14 Headless commerce
247(19)
The impact of, and response to, Covid-19
248(5)
Addressing the profitability of mid-size e-commerce players
253(9)
Implications for mid-size retailers
262(2)
Key takeaways: Headless commerce
264(1)
References
265(1)
15 What's ahead? The future outlook for retail
266(10)
The future retail experience
266(3)
The 3-3-3 rule
269(5)
Retail responsibility
274(1)
References
274(2)
16 Creating your roadmap
276(16)
Planning for innovation
276(1)
The Coresight RESET framework
277(1)
Dip your toes into the Metaverse
277(2)
Test and learn by implementing a livestreaming strategy
279(2)
Evaluate how quick commerce can impact your business
281(1)
Advancing sustainability in your organization
282(1)
Integrating content and commerce with social commerce
283(1)
Engage consumers through retail media
284(1)
Build an intelligent supply chain
285(2)
Reward your community with NFTs
287(1)
Utilize blockchain to open new opportunities
287(1)
Upgrade in-store and digital payment options
288(1)
Retail data
289(1)
Re-assess your loyalty strategy
290(1)
Investigate the headless commerce landscape
290(2)
In summary
292(1)
Reference 292(1)
Index 293
Deborah Weinswig is the founder and CEO of Coresight Research, a firm which helps retail clients accelerate innovation and growth. Based in New York City, New York, she was previously Managing Director at Citi Research. She is a frequent keynote speaker and sits on the advisory board of the World Retail Congress. Deborah was recognised as a Top Retail Influencer of 2022 by RETHINK Retail.

Renee Hartmann is the founder of consulting firm CLA. Based in Lisbon, Portugal she has over 20 years experience in retail, innovation and global expansion, co-founding several companies including C2 Global.