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List of figures and tables |
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xi | |
| Acknowledgements |
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xiii | |
| Introduction |
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1 | (5) |
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01 The changing nature of today's consumer |
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6 | (22) |
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The Covid-19 pandemic shock |
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6 | (3) |
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9 | (6) |
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15 | (6) |
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Consumer needs and demands |
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21 | (4) |
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Key takeaways: Today's consumers |
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25 | (1) |
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Addressing changing consumer demand |
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26 | (1) |
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27 | (1) |
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02 Unlocking the Metaverse for retailers |
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28 | (14) |
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An introduction to the Metaverse |
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28 | (2) |
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How retailers can tap into the Metaverse |
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30 | (9) |
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Ten things retailers need to know about the Metaverse |
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39 | (1) |
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Key takeaways: The Metaverse |
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40 | (1) |
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41 | (1) |
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03 The rise of livestream shopping |
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42 | (19) |
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The rise of livestreaming post-Covid |
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43 | (2) |
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A profile of livestreaming success: China |
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45 | (1) |
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The livestreaming ecosystem |
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46 | (1) |
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Livestreaming consumer preferences |
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46 | (2) |
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48 | (1) |
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Types of livestream formats |
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49 | (1) |
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Debunking myths about livestream shopping |
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50 | (8) |
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Ten things retailers need to know about livestreaming |
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58 | (1) |
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Key takeaways: Livestreaming |
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58 | (1) |
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59 | (2) |
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61 | (17) |
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Online grocery shopping surge underpins quick commerce demand |
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62 | (1) |
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Instant commerce business models |
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63 | (12) |
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Ten things retailers need to know about quick commerce |
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75 | (1) |
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Key takeaways: Quick commerce |
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76 | (1) |
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76 | (2) |
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05 Advancing sustainability |
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78 | (29) |
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The time for sustainability in retail is now |
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78 | (2) |
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Navigating sustainability for retail |
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80 | (16) |
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The fashion resale market |
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96 | (8) |
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Ten things retailers need to know about sustainability |
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104 | (1) |
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Key takeaways: Sustainability |
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105 | (1) |
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106 | (1) |
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06 Driving social commerce through compelling content |
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107 | (18) |
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Social commerce trends in retail |
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108 | (3) |
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The social commerce ecosystem |
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111 | (9) |
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Social payments integration |
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120 | (2) |
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Ten things retailers need to know about social commerce |
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122 | (1) |
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Key takeaways: Social commerce |
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123 | (1) |
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123 | (2) |
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07 Creating retail media to monetize consumer traffic |
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125 | (14) |
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125 | (3) |
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What is driving the adoption of retail media? |
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128 | (9) |
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Ten things retailer need to know about retail media |
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137 | (1) |
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Key takeaways: Retail media |
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137 | (1) |
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138 | (1) |
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139 | (16) |
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The pandemic shock to supply chains |
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139 | (1) |
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Achieving agility and resilience in sourcing |
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140 | (3) |
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Partnering with innovators for supply chain optimization |
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143 | (1) |
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Implications for brands and retailers |
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144 | (1) |
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Artificial intelligence and the supply chain |
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145 | (1) |
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Artificial intelligence applications in sourcing |
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145 | (6) |
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The implications of AI in sourcing for brands and retailers |
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151 | (1) |
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Ten things retailers need to know about supply chain |
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152 | (1) |
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Key takeaways: Supply chain optimization |
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152 | (1) |
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153 | (2) |
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155 | (15) |
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The NFT digital collectible market |
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155 | (1) |
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Background: The development of NFTs |
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156 | (2) |
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Advantages of NFTs in the Metaverse |
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158 | (1) |
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The underlying technologies behind NFTs |
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159 | (3) |
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What retailers should know about NFTs |
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162 | (2) |
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Implications of NFTs for retailers |
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164 | (3) |
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Ten things retailers need to know about NFTs |
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167 | (1) |
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Key takeaways: NFTs for retailers |
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168 | (1) |
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169 | (1) |
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10 Bringing blockchain to retail |
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170 | (14) |
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170 | (1) |
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Blockchain and transactions |
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171 | (2) |
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Blockchain's underlying technology |
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173 | (4) |
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Joining blockchain-based virtual games |
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177 | (1) |
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Implications for retailers |
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178 | (4) |
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Ten things retailers need to know about blockchain |
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182 | (1) |
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Key takeaways: Blockchain |
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182 | (1) |
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183 | (1) |
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11 Digital payments on the rise |
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184 | (20) |
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The rise of alternative payment methods |
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184 | (1) |
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The role of social media in shopping |
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185 | (1) |
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High online cart-abandonment rates at checkout |
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186 | (3) |
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Moving toward decentralized commerce |
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189 | (1) |
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Global digital payment innovators |
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190 | (2) |
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192 | (5) |
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Metaverse payment solutions and channels |
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197 | (4) |
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Ten things retailers need to know about digital payments |
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201 | (1) |
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Key takeaways: Digital payments |
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201 | (1) |
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202 | (2) |
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12 Monetizing retail data while maintaining customer trust |
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204 | (23) |
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The role of data in a retail organization |
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204 | (5) |
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The Coresight CORE framework |
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209 | (5) |
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Using retail data to provide personalized marketing and services |
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214 | (6) |
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220 | (5) |
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Ten things retailers need to know about data |
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225 | (1) |
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Key takeaways: Improving retail data practices |
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225 | (1) |
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226 | (1) |
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13 Enhancing consumer loyalty |
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227 | (20) |
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Loyalty programmes: An overview |
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227 | (2) |
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Leveraging consumer data: Personalized promotion and rewards |
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229 | (7) |
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Loyalty implications for brands/retailers |
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236 | (1) |
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Using technology to innovate loyalty programmes |
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237 | (7) |
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Ten things retailers need to know about loyalty |
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244 | (1) |
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Key takeaways: Customer loyalty programmes |
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244 | (1) |
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245 | (2) |
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247 | (19) |
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The impact of, and response to, Covid-19 |
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248 | (5) |
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Addressing the profitability of mid-size e-commerce players |
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253 | (9) |
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Implications for mid-size retailers |
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262 | (2) |
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Key takeaways: Headless commerce |
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264 | (1) |
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265 | (1) |
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15 What's ahead? The future outlook for retail |
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266 | (10) |
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The future retail experience |
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266 | (3) |
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269 | (5) |
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274 | (1) |
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274 | (2) |
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276 | (16) |
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276 | (1) |
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The Coresight RESET framework |
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277 | (1) |
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Dip your toes into the Metaverse |
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277 | (2) |
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Test and learn by implementing a livestreaming strategy |
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279 | (2) |
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Evaluate how quick commerce can impact your business |
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281 | (1) |
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Advancing sustainability in your organization |
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282 | (1) |
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Integrating content and commerce with social commerce |
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283 | (1) |
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Engage consumers through retail media |
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284 | (1) |
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Build an intelligent supply chain |
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285 | (2) |
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Reward your community with NFTs |
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287 | (1) |
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Utilize blockchain to open new opportunities |
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287 | (1) |
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Upgrade in-store and digital payment options |
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288 | (1) |
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289 | (1) |
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Re-assess your loyalty strategy |
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290 | (1) |
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Investigate the headless commerce landscape |
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290 | (2) |
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292 | (1) |
| Reference |
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292 | (1) |
| Index |
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293 | |