| Preface |
|
vii | |
| About the Editor |
|
xi | |
| About the Contributors |
|
xiii | |
|
|
|
xxix | |
|
|
|
xxxiii | |
|
Part 1 Restaurants and Food Delivery |
|
|
1 | (28) |
|
Chapter 1 Domino's Pizza Japan -- How Fast Can a Pizza Go? |
|
|
3 | (12) |
|
|
|
|
|
3 | (2) |
|
|
|
5 | (1) |
|
|
|
5 | (2) |
|
|
|
7 | (1) |
|
Domino's Pizza Japan (DPJ) |
|
|
8 | (3) |
|
Digitalizing the Pizza Business |
|
|
11 | (1) |
|
|
|
11 | (1) |
|
|
|
12 | (1) |
|
|
|
13 | (1) |
|
|
|
13 | (2) |
|
Chapter 2 Haidilao -- China's Most Famous Hot Pot Restaurant and the Pandemic |
|
|
15 | (14) |
|
|
|
|
|
15 | (1) |
|
Market Environment of Hot Pot |
|
|
16 | (1) |
|
|
|
17 | (1) |
|
Excellent Customer Service |
|
|
18 | (1) |
|
The Taste of Haidilao's Hot Pot |
|
|
18 | (1) |
|
|
|
19 | (1) |
|
Human Resource Management |
|
|
20 | (1) |
|
|
|
21 | (1) |
|
|
|
21 | (1) |
|
The Pandemic Hit China and Haidilao |
|
|
22 | (2) |
|
|
|
24 | (1) |
|
New Trends in the Chinese Restaurant Industry |
|
|
25 | (2) |
|
|
|
27 | (1) |
|
|
|
27 | (2) |
|
|
|
29 | (50) |
|
Chapter 3 The GoTo Group Merger |
|
|
31 | (20) |
|
Sandra Agacy Satyawirawan |
|
|
The Indonesian E-commerce Market |
|
|
32 | (2) |
|
Gojek: The Decacorn Super App |
|
|
34 | (4) |
|
Tokopedia: The E-commerce Unicorn |
|
|
38 | (2) |
|
|
|
40 | (2) |
|
|
|
42 | (1) |
|
|
|
43 | (2) |
|
The Future of the Super App |
|
|
45 | (1) |
|
|
|
46 | (1) |
|
|
|
46 | (5) |
|
Chapter 4 Mercari and the Challenges of Internationalization |
|
|
51 | (12) |
|
|
|
|
|
51 | (1) |
|
Mercari Changing the Japanese Market |
|
|
51 | (3) |
|
Success in the United States... |
|
|
54 | (1) |
|
... And Failure in Europe |
|
|
55 | (2) |
|
The Industry and the Competitors in the United Kingdom |
|
|
57 | (2) |
|
|
|
59 | (1) |
|
|
|
59 | (4) |
|
Chapter 5 Meituan -- China's Leading E-commerce Platform for Local Services Facing the Pandemic |
|
|
63 | (16) |
|
|
|
China's Everything-Super App |
|
|
63 | (1) |
|
Founder and CEO -- Wang Xing |
|
|
64 | (1) |
|
|
|
65 | (2) |
|
Rapid Growth with Diversification |
|
|
67 | (1) |
|
|
|
68 | (2) |
|
|
|
70 | (1) |
|
|
|
71 | (1) |
|
|
|
72 | (1) |
|
|
|
73 | (1) |
|
|
|
74 | (1) |
|
|
|
74 | (5) |
|
|
|
79 | (32) |
|
Chapter 6 Toshiba's Three-Way Split Signals the End of Poor Japanese Management |
|
|
81 | (14) |
|
|
|
The Origin and History of Toshiba |
|
|
81 | (1) |
|
Ambition to King the Nuclear Industry |
|
|
82 | (2) |
|
From Crisis to Crisis -- The Accounting Scandal |
|
|
84 | (2) |
|
|
|
86 | (1) |
|
|
|
87 | (1) |
|
|
|
87 | (1) |
|
|
|
88 | (1) |
|
|
|
89 | (1) |
|
|
|
89 | (1) |
|
|
|
90 | (5) |
|
Chapter 7 SoftBank's Vision Fund or How to Lose 5 Billion Dollars in a Car's Seat |
|
|
95 | (16) |
|
|
|
|
|
96 | (1) |
|
|
|
97 | (1) |
|
|
|
98 | (1) |
|
|
|
99 | (1) |
|
|
|
100 | (1) |
|
|
|
101 | (1) |
|
|
|
102 | (1) |
|
Masayoshi Son and His Midas Touch |
|
|
103 | (1) |
|
|
|
104 | (1) |
|
|
|
104 | (1) |
|
|
|
104 | (7) |
|
|
|
111 | (74) |
|
Chapter 8 Nissan After Carlos |
|
|
113 | (16) |
|
|
|
|
|
114 | (1) |
|
|
|
115 | (1) |
|
|
|
115 | (2) |
|
Renault-Nissan-Mitsubishi Alliance |
|
|
117 | (1) |
|
|
|
117 | (1) |
|
Rising Complaints in China and Quality Issues |
|
|
118 | (1) |
|
Managing Crisis During the Pandemic |
|
|
118 | (1) |
|
|
|
119 | (1) |
|
Restructuring Business Processes |
|
|
120 | (1) |
|
Restructuring Sales Channels |
|
|
121 | (1) |
|
|
|
122 | (1) |
|
|
|
123 | (1) |
|
|
|
124 | (5) |
|
Chapter 9 Kia Motors' Plan S for a Strategic Shift |
|
|
129 | (14) |
|
|
|
|
|
130 | (1) |
|
|
|
131 | (1) |
|
Kia's External Environment |
|
|
131 | (2) |
|
Kia's Internal Challenges |
|
|
133 | (2) |
|
|
|
135 | (2) |
|
|
|
137 | (1) |
|
|
|
138 | (1) |
|
|
|
139 | (4) |
|
Chapter 10 Honda Entering the Era of Electric Vehicles |
|
|
143 | (14) |
|
Gracia Natalia Gloria Paat |
|
|
The Automotive Industry and Climate Change |
|
|
143 | (1) |
|
Electric Vehicles in Japan: Driving Customer Demand |
|
|
144 | (1) |
|
Why Is Japan Lagging Behind in Developing Electric Vehicles? |
|
|
145 | (1) |
|
Honda and Electric Vehicles |
|
|
146 | (2) |
|
Honda's Strategy: 100% EV Production by 2040 |
|
|
148 | (2) |
|
Electric Vehicle Strategies |
|
|
150 | (2) |
|
|
|
152 | (1) |
|
|
|
152 | (5) |
|
Chapter 11 Toyota Production System -- From Recall Crisis to Recovery |
|
|
157 | (14) |
|
|
|
Toyota Production System -- From Maximizing Production Efficiency to Maximizing Profit |
|
|
158 | (1) |
|
|
|
158 | (1) |
|
The Recall System in Japan |
|
|
159 | (1) |
|
Analysis of the Toyota Recalls from 2018 to 2020 |
|
|
160 | (1) |
|
|
|
161 | (1) |
|
Cause of Recalls between 2018 and 2020 |
|
|
161 | (2) |
|
JIT -- Facing the Pandemic |
|
|
163 | (2) |
|
Regaining Strength as the Leading Manufacturing Firm |
|
|
165 | (1) |
|
|
|
166 | (1) |
|
|
|
167 | (4) |
|
Chapter 12 Toyota -- Looming Downfall in an Electrifying Industry |
|
|
171 | (14) |
|
|
|
|
|
171 | (1) |
|
History and Market Standing of Toyota |
|
|
172 | (1) |
|
Analysis of Toyota's Capabilities and Market Prospects |
|
|
173 | (1) |
|
Electric vs. Hydrogen Propulsion |
|
|
174 | (2) |
|
|
|
176 | (2) |
|
Environmental Impact and Social Awareness |
|
|
178 | (1) |
|
Corporate Change Management |
|
|
179 | (1) |
|
Toyota's Challenges in the Electric Vehicle Future |
|
|
179 | (1) |
|
|
|
180 | (1) |
|
|
|
180 | (5) |
|
|
|
185 | (18) |
|
Chapter 13 K-pop Industry Preparing for a Virtual Future |
|
|
187 | (16) |
|
Gabriela Quincy Rosemarie |
|
|
|
|
188 | (1) |
|
|
|
189 | (1) |
|
Korea as Global Soft Power |
|
|
190 | (1) |
|
|
|
190 | (1) |
|
Dealing with Crisis: Pandemic as Digitalization Booster |
|
|
191 | (1) |
|
Digital Products: Online Concerts and Fan Events |
|
|
192 | (2) |
|
Digital CRM: Online Fan Sign |
|
|
194 | (1) |
|
Digital Marketing: Online Fan Communities |
|
|
195 | (1) |
|
The Next Step: Entering the Metaverse |
|
|
195 | (1) |
|
|
|
196 | (2) |
|
|
|
198 | (1) |
|
|
|
199 | (1) |
|
|
|
200 | (3) |
|
|
|
203 | (32) |
|
Chapter 14 Sony PlayStation 5 Facing the Global Chip Shortage |
|
|
205 | (16) |
|
|
|
Company Overview: Sony Interactive Entertainment |
|
|
206 | (1) |
|
Industry Overview: Semiconductors |
|
|
207 | (2) |
|
Challenges in the Semiconductor Industry |
|
|
209 | (2) |
|
Consequences of the Semiconductor Crisis |
|
|
211 | (1) |
|
|
|
212 | (2) |
|
|
|
214 | (1) |
|
Strategies to Deal with the Shortage |
|
|
215 | (1) |
|
|
|
216 | (1) |
|
|
|
217 | (1) |
|
|
|
217 | (4) |
|
Chapter 15 Devsisters: How to Stay in the Game? |
|
|
221 | (14) |
|
|
|
Gaming Industry During COVID-19 Pandemic |
|
|
222 | (1) |
|
Diversification of Gaming |
|
|
222 | (1) |
|
|
|
222 | (1) |
|
|
|
223 | (1) |
|
The Gaming Industry in South Korea |
|
|
223 | (1) |
|
|
|
224 | (1) |
|
Cookie Run: Kingdom and IP background |
|
|
225 | (1) |
|
Community and Social Platforms |
|
|
226 | (2) |
|
Advertisement and Rebranding |
|
|
228 | (1) |
|
|
|
228 | (1) |
|
Localization and Celebrity Voice Cast |
|
|
228 | (1) |
|
|
|
229 | (1) |
|
|
|
229 | (1) |
|
Future: NFT Controversy, Chinese Market, and Metaverse |
|
|
230 | (1) |
|
|
|
231 | (1) |
|
|
|
231 | (4) |
|
|
|
235 | (42) |
|
Chapter 16 Dolce & Gabbana in China: It's All About Reputation |
|
|
237 | (14) |
|
|
|
The Story and its implications |
|
|
237 | (3) |
|
|
|
240 | (2) |
|
|
|
242 | (1) |
|
|
|
243 | (1) |
|
D&G's Cross-cultural Learning |
|
|
244 | (2) |
|
|
|
246 | (1) |
|
|
|
247 | (1) |
|
|
|
247 | (4) |
|
Chapter 17 Shiseido and the Challenges Faced Amid the COVID-19 Pandemic |
|
|
251 | (12) |
|
|
|
|
|
251 | (1) |
|
Shiseido's Company Profile and Line of Business |
|
|
252 | (2) |
|
The COVID-19 Pandemic and its Impact on Shiseido |
|
|
254 | (1) |
|
|
|
255 | (1) |
|
|
|
255 | (1) |
|
Shanghai's Oriental Beauty Valley |
|
|
256 | (1) |
|
Strengthening Shiseido's E-commerce Presence in China |
|
|
257 | (1) |
|
Building on the Success of High-End Skincare Brands |
|
|
258 | (1) |
|
|
|
258 | (1) |
|
INRYU: The Launch of a New Inner Beauty Brand |
|
|
259 | (1) |
|
|
|
259 | (1) |
|
|
|
260 | (1) |
|
|
|
260 | (3) |
|
Chapter 18 Isetan Mitsukoshi Entering the Metaverse |
|
|
263 | (14) |
|
|
|
Isetan Mitsukoshi Holdings |
|
|
264 | (4) |
|
|
|
268 | (1) |
|
Department Store Business Pre-Pandemic |
|
|
269 | (1) |
|
Department Store Business and the Pandemic |
|
|
270 | (4) |
|
|
|
274 | (1) |
|
|
|
274 | (3) |
|
|
|
277 | (30) |
|
Chapter 19 MUJI: The Challenges of a Japanese Brand Going Global |
|
|
279 | (14) |
|
|
|
|
|
280 | (2) |
|
|
|
282 | (1) |
|
|
|
283 | (1) |
|
|
|
283 | (2) |
|
|
|
285 | (1) |
|
Unique Selling Proposition |
|
|
286 | (1) |
|
|
|
287 | (1) |
|
Overseas Market Challenges |
|
|
288 | (2) |
|
|
|
290 | (1) |
|
|
|
290 | (3) |
|
Chapter 20 Xiaomi Entering the Indian Market: Successes and Challenges |
|
|
293 | (14) |
|
|
|
|
|
293 | (1) |
|
Success Factors and Rapid Growth |
|
|
294 | (2) |
|
The Chinese Smartphone Market |
|
|
296 | (1) |
|
Market Entry Strategy in India |
|
|
297 | (2) |
|
|
|
299 | (1) |
|
Prominent Support by Bollywood Stars |
|
|
299 | (1) |
|
|
|
299 | (2) |
|
|
|
301 | (1) |
|
|
|
302 | (1) |
|
|
|
303 | (1) |
|
|
|
304 | (1) |
|
|
|
304 | (3) |
|
|
|
307 | (32) |
|
Chapter 21 Emirates Airline Combating the Coronavirus Outbreak |
|
|
309 | (14) |
|
|
|
The Effect of the Pandemic on Aviation |
|
|
310 | (1) |
|
|
|
311 | (2) |
|
|
|
313 | (1) |
|
|
|
314 | (1) |
|
|
|
315 | (1) |
|
|
|
316 | (1) |
|
|
|
316 | (7) |
|
Chapter 22 Taking Off Again, Japan Airlines |
|
|
323 | (16) |
|
|
|
|
|
324 | (1) |
|
|
|
324 | (3) |
|
|
|
327 | (2) |
|
|
|
329 | (1) |
|
|
|
330 | (2) |
|
|
|
332 | (3) |
|
|
|
335 | (1) |
|
|
|
335 | (4) |
| Index |
|
339 | |
