This issue provides an overview of the technology products currently available to support library outreach and marketing strategies.
In response to public libraries’ interest in proactive marketing of their programs, services, and collections, a variety of new products have been introduced. Each takes a different approach in providing libraries with sophisticated tools to support marketing campaigns or other initiatives to strengthen engagement with their communities. Many involve harvesting data and producing analytics and visualizations that aim to provide insight into the strategic performance of the library and the effectiveness of its marketing efforts.
