Essential and informative, The Power of Words is a comprehensive toolkit for anyone looking to elevate their communication and improve themselves. It uniquely combines insightful content with practical exercises, guiding readers to transform their verbal interactions and way of being in the world -- Matt Abrahams, author of Think Faster, Talk Smarter Bursting with absorbing ideas and practical guidance. Sigman brings together gripping stories and the latest neuroscience to show how the science of conversation can improve decisions, memory and wellbeing. The Power of Words is a must-read for anyone keen to understand the profound impact of language on ourselves and society -- Erica Dhawan, author of Digital Body Language As Mariano Sigman shows us in The Power of Words, we are word amateurs and there is a lot that we need to learn about words if we want to utilize them better. By better understanding words, we get to better understand ourselves -- Dan Ariely, bestselling author of Predictably Irrational Sigman likes to explore the capacity for learning and transformation at ages where the rest of us already consider everything lost. He has the gift of eloquence and evangelizes without intending to -- El País Sigman finds the sweet spot between findings and experimental detail, and it makes for a compelling read. Entertaining . . . with moments of exhilaration -- Financial Times on The Secret Life of the Mind Sigman provides vivid depictions of foundational behavioural psychology experiments . . . and [ his] clear passion for neuroscience makes it easy to browse -- Science Magazine on The Secret Life of the Mind Mariano Sigman writes and thinks in a uniquely provocative way. He is a gifted cognitive neuroscientist . . . [ who] makes learning about the mind and brain easy and almost automatic -- Andrew Meltzoff, professor of psychology and co-author of The Scientist in the Crib, on The Secret Life of the Mind
