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Provoking Generative AI Futures: Merging Theory and Praxis [Pehme köide]

Edited by , Edited by (Syracuse University, USA)
  • Formaat: Paperback / softback, 400 pages, kõrgus x laius: 229x152 mm, 17 Tables, black and white; 16 Line drawings, black and white; 13 Halftones, black and white; 29 Illustrations, black and white
  • Ilmumisaeg: 09-Jun-2026
  • Kirjastus: Routledge
  • ISBN-10: 1032783893
  • ISBN-13: 9781032783895
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Provoking Generative AI Futures: Merging Theory and PraxisSuurem pilt
  • Formaat: Paperback / softback, 400 pages, kõrgus x laius: 229x152 mm, 17 Tables, black and white; 16 Line drawings, black and white; 13 Halftones, black and white; 29 Illustrations, black and white
  • Ilmumisaeg: 09-Jun-2026
  • Kirjastus: Routledge
  • ISBN-10: 1032783893
  • ISBN-13: 9781032783895
Teised raamatud teemal:
Püsilink: https://www.kriso.ee/db/9781032783895.html

An accessible exploration of the myriad applications and challenges of generative AI for media and communication students, scholars, and practitioners alike.

The latest emergence of increasingly low-cost and scalable AI technologies presents a point of both celebration and concern for the contemporary media and information ecosystem. To this end, this edited volume gathers media and communications scholars and practitioners to engage in discussions and exchange ideas about current trends and developments in the field. Questions this volume asks include: What are the essentials of generative AI from a media and communication perspective? How has generative AI influenced research and scholarship? How has generative AI influenced media content and industries? What ethical and legal questions has generative AI introduced or reignited? How are discussions of generative AI influencing perception of the technologies? Who benefits from generative AI, and who might be disenfranchised? As generative AI develops at a rapid pace, this collection provides a calibration point for further discussion and debate around their role in media and communication.

This book will appeal to students seeking to gain greater understanding of generative AI within the media and communication industries, as well as media and communication scholars and practitioners directly engaged in generative AI research, application, and development.

The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons [ Attribution-Non Commercial-No Derivatives (CC BY-NC-ND)] 4.0 license



An accessible exploration of the myriad applications and challenges of generative AI for media and communication students, scholars, and practitioners alike. This book will appeal to students seeking to gain greater understanding of generative AI within the media and communication industries.

Arvustused

A timely and grounded guide to the evolving role of generative AI in communication. This book examines how these technologies are reshaping authorship, creativity, and professional practice, moving beyond novelty to focus on meaningful integration. It will be an essential resource for scholars and practitioners navigating the future of media.

Shengjie Yao, Sam Houston State University, USA

"Provoking Generative AI Futures: Merging Theory and Praxis is a standout text for anyone seeking to increase their understanding of the implications of artificial intelligence for media and communication. Bringing together leading scholars and practitioners, Provoking Generative AI Futures presents a multi-faceted perspective of how peoples adoption of AI technologies is changing media industries, organizational communication, and interpersonal relationships. This book stands apart in that it helps the reader to understand both the effects of AI for how people communicate and the theory behind peoples motivations, decision-making, and perceptions of AI. Students and scholars alike will benefit from the depth and breadth of its examination of GenAI."

Andrea L. Guzman, Northern Illinois University, USA

With generative AI's in particular large language models emergence into our everyday lives, it is increasingly important that communication scholars be involved in the ongoing discourse and research regarding generative AI. Luttrell and Bowman's volume represents a critical early step in outlining how the field of communication can contribute to understanding the processes and outputs of LLM interactions with human communication, including sender and receiver variables, interpersonal processes, and effects on mass communication.

Bree McEwan, University of Toronto, Canada

Editors Introduction: Generative AI and the Future of Communication
Part I: Theoretical Approaches and Emerging Inquiries in AI Communication
1.
Predictable Panics, but with Purpose: Understanding our Perceptions of
Generative AI
2. Literary Theory for Large Language Models
3. GPT-4-Trinis:
Fine-Tuning an LLM on the Grammar of an Underrepresented English Variety
4.
Detection Is Not Enough: Toward Explainable Attribution and Characterization
of Synthetically-Generated Media
5. Experiencing Generative AI: Technologys
Double-Edged Sword
6. AI Sycophancy as Social-Moral Behavior
7. Generative AI
and Disinformation: A Systematic Examination of Challenges and Opportunities
for Public Communication
8. From Tools to Teammates: Social Norms, Perceived
Agency, and Emotional Engagement in Generative AI
9. The Experience and
Perception of AI-generated Narratives Part II: AI in Communication Practice
10. Navigating the Artificial Intelligence Revolution: Perspectives from an
Emerging Economy
11. Evaluating the Preparedness and Responsiveness of Public
Relations Practitioners toward AI Integration in the Digital Communication
Landscape
12. Unethical by Design: Tackling Bias in the Development and
Deployment of Artificial Intelligence
13. Generative AI Oversight: Who will
watch the watchers?
14. Beyond Sentiment: AI and Social Media Measurement
15.
The Influence of AI on Media Pitching and Journalist Relations
16. The
AI-Augmented Thought Leader: A Mixed-Methods Study of Owned Media in the
Generative AI Era
17. Prompting the Frame: Rethinking the Camera and
Cinematographic Practice
18. The Determinator: A Suggested Framework for
Determining Appropriateness of Generative AI Use Part III: Global
Perspectives and Early Observations
19. Generative Artificial Intelligence
Ethical and Legal Issues in the Brazilian Media and Information Ecosystem: A
Situational Analysis to Think From the Global South
20. A Chronicle Inside
Higher Ed: Efficiency and Integrity Framing of Artificial Intelligence in Two
Major Higher Education Publications
21. AI Resurrection: Technological,
Ethical and Spiritual Discourses Conflicts on Posthumous Communication in
China
22. Artificial Intelligence in the Press: A Research Note on Turkish
Case
23. Opportunities and Challenges of Using Generative AI in Indian
Journalism
Regina Luttrell is Associate Professor of Public Relations and the Senior Associate Dean of the S.I. Newhouse School of Public Communications at Syracuse University, USA. Her research interests focus on public relations, artificial intelligence, data analytics, a multi-generational workforce, and the intersection of social media with society.

Nicholas David Bowman is Professor of Communications in the S.I. Newhouse School of Public Communications, USA. His research considers the cognitive, emotional, physical, and social demands of interactive media technologiesfrom social media and video games to extended reality and human-machine interactions.