Business, sociology, and law scholars and beer practitioners from Europe provide 14 chapters based on papers presented at a symposium on craft beer held in Edinburgh, Scotland, in July 2019, along with new contributions. They explore the production and valorization of craft beer, including the people who start craft breweries and their motivation, the startup strategies of these breweries, the impact of the COVID-19 pandemic, and the art of making and selling beer; the values of craft beer production, including collaboration, exporting products and international competition, and equity; how the nature of craft beer changes the work of servers, with discussion of quality assessment, challenges in the context of regulatory pressure to grant alcohol licenses based on whether food is served, and the growth of brewery tap rooms; and the cultural significance of craft beer, including its impact on revitalization and community building, motivations behind online buying habits among Italian millennials, and online craft beer communities. Distributed in North America by Turpin Distribution. Annotation ©2022 Ringgold, Inc., Portland, OR (protoview.com)
Researching Craft Beer offers insights for aspiring and present owners of breweries, those looking to open a craft beer bar as well as other beer researchers. The volume offers a prescient assessment of historic, present, and likely future developments within the sector.
Decades of stagnating demand for beer and the emergence of global brewing conglomerates had seen many of Britain’s longstanding breweries disappear and a decline in the diversity of beer styles on offer. However, following similar developments in the USA and Australia, the emergence of new craft breweries in the UK, producing small batch beers in an ever-increasing range of styles has re-vitalised the industry. Supporting employment both within brewing and hospitality while contributing to the cultural and economic fabric of society, the emergence of this craft beer revolution deserves greater scholarly attention than it has received to date.
Researching Craft Beer enhances theoretical and practical understandings of craft beer both within the UK and beyond. This edited collection is interdisciplinary in nature and will appeal to a wide range of scholars, practitioners, and enthusiasts of craft beer. Chapters authored from a range of business, sociology and law perspectives examine the production, sale, values, serving and cultural significance of craft beer. The volume offers insights for aspiring and present owners of breweries, those looking to open a craft beer bar as well as other beer researchers the volume offers a prescient assessment of historic, present, and likely future developments within the sector.
Decades of stagnating demand for beer and the emergence of global brewing conglomerates had seen many of Britain’s longstanding breweries disappear and a decline in the diversity of beer styles on offer. However, following similar developments in the USA and Australia, the emergence of new craft breweries in the UK, producing small batch beers in an ever-increasing range of styles has re-vitalised the industry. Supporting employment both within brewing and hospitality while contributing to the cultural and economic fabric of society, the emergence of this craft beer revolution deserves greater scholarly attention than it has received to date. Researching Craft Beer enhances theoretical and practical understandings of craft beer both within the UK and beyond. This edited collection is interdisciplinary in nature and will appeal to a wide range of scholars, practitioners, and enthusiasts of craft beer. Chapters authored from a range of business, sociology and law perspectives examine the production, sale, values, serving and cultural significance of craft beer. The volume offers insights for aspiring and present owners of breweries, those looking to open a craft beer bar as well as other beer researchers the volume offers a prescient assessment of historic, present, and likely future developments within the sector.
