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Resisting Big Tech: The Personalized is Political [Pehme köide]

(Tilburg University, Netherlands)
  • Formaat: Paperback / softback, 320 pages, kõrgus x laius x paksus: 216x138x20 mm, kaal: 420 g, 75 colour illus
  • Sari: Bloomsbury Studies in Digital Cultures
  • Ilmumisaeg: 21-Aug-2025
  • Kirjastus: Bloomsbury Academic
  • ISBN-10: 1350504092
  • ISBN-13: 9781350504097
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  • Formaat: Paperback / softback, 320 pages, kõrgus x laius x paksus: 216x138x20 mm, kaal: 420 g, 75 colour illus
  • Sari: Bloomsbury Studies in Digital Cultures
  • Ilmumisaeg: 21-Aug-2025
  • Kirjastus: Bloomsbury Academic
  • ISBN-10: 1350504092
  • ISBN-13: 9781350504097
Teised raamatud teemal:

How does Google Maps reorient our city travels? How do matching algorithms affect how we seek love? And how does artificial “intelligence” prompt how we think? Engaging these and similar questions, this open access book critiques Big Tech's colonization of everyday life.

Although #MeToo and Black Lives Matter would not have happened the way they did without so-called “social” media, these platforms are not designed for emancipation but to maximize data extraction. Inspired by the feminist rallying cry that “the personal is political,” Resisting Big Tech calls for a collective consciousness of how Big Tech's increasingly personalized streams colonize our associations (how we wander in our bodyminds and how we cohere as groups). Articulating a degrowth perspective on Big Tech, the book argues the need to be much more vigilant for how the transhumanist ideology that drives corporations like Google, Meta, and OpenAI accelerates life, burning out people and the planet.

Focusing on four domains of life-home, city, learning, love- Niels Niessen advocates for the de-Googling of life and the need to foster truly communal spaces, online but especially offline.

The ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollections.com. Open access was funded by the European Research Council.

Arvustused

Niessen urges readers to look beyond the seductions of seamless connectivity and workflow productivity offered by corporate tech, to reflect on how personalised technologies are radically reshaping what it means to be human today. A timely and urgent account that draws on a wide range of ideas from politics, philosophy, urban geography and feminist studies, advancing a new politics of resistance that recalls technologys emancipatory potentials. -- Sarah Barns, Vice Chancellors Senior Research Fellow, The Royal Melbourne Institute of Technology, Australia This ground-breaking book offers a truly much-needed vocabulary to understand and navigate these strange, technocolonial times. I was stunned and alarmed learning more about how smartphones, algorithms and AI are embedded into our lives in unimaginable ways, but also invigorated by the thoughtful, beautifully written and conscientious writing. Niessen integrates feminist values into the book's insightful explorations, and offers a powerful call to resist and to rethink how we live in the digital age. -- Minna Salami, Author of Sensuous Knowledge: A Black Feminist Approach for Everyone

Muu info

Part call to action and part cultural and philosophical meditation, this open access book alerts us to the ways in which Big Tech has come to structure the way we live and of the dangers of datafiction, urging us to resist it slowly colonizing our everyday lives.

Introduction : How Life Became a Stream
Chapter
1. Dreams and Dishes home
Chapter
2. Sidewalk Colonialism (land acknowledgment) city
Chapter
3. An ABC to de-Google Learning school
Chapter
4. Is Everything OK, Cupid love
Epilogue: Against the Stream for Climate Justice
Bibliography

Niels Niessen is Assistant Professor of Culture Studies at Tilburg University, Netherlands. He is the author of Miraculous Realism: The French-Walloon Cinéma du Nord and the essay series California Dreamin 1960-2020 (with essays on David Lynch, Mad Men, Apple, and Black Panther).