The Basics Interior Design series comprises a collection of titles examining the application of interior design principles to different types of space. Packed with cutting-edge examples and fully illustrated with clear diagrams and inspiring imagery, they offer an essential introduction to the subject.
This second edition of Retail Design examines the latest developments in the contemporary retail design sector worldwide. It guides the reader step by step through the retail design process, providing strategies that can produce a successful retail space and a design that is appropriate for the brand, product, consumer and retailer. A new chapter exploring consumer behaviour is combined with clear explanations of branding and identity, to provide the starting point for the design concept. The relationship between the interior and its context, site and setting is then examined, alongside in-depth investigations of layout, circulation and pace and other design considerations. Fully updated with new international case studies and expanded coverage on sustainability, interactivity, and innovative design concepts – this new edition of Retail Design offers cutting-edge insights into the practice of contemporary retail design and shows designers how to meet and exceed the expectations of today's clients and consumers.
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Examining the processes and strategies for designing retail space, this book guides the students through the retail design process, providing strategies that can produce an effective space that will attract the consumer and will be appropriate for the product, brand, customer and retailer.
Introduction
Brief History of Retail
1 Retail Sectors
Food/ Fashion/ Home/ Leisure and Entertainment/Case Study/Summary/Exercise
2 Retail Sites
Department Stores/ High Street/ Shopping Centers/ Out-of-town Shopping/ The Concourse/ Alternative
Venues/Case Study/Summary/Exercise
3 Branding & Identity
What is Branding?/ Developing a Brand/ Selling a Brand/Case Study/Summary/Exercise
4 The Retail Environment
Retail and Sustainability/ Materials/ Lighting/ Climate and Sound/Case Study/Summary/Exercise
5 Methods of Organizing Space
Principles of Retail Organization/ Merchandising/ Service and Ancillary Space/Case Study/Summary/Exercise
6 Design Detail
The Shop Facade/ Interior Architecture/ Fixtures and Fittings/Case Study/Summary/Exercise
7 Consumer Psychology
Different Types of Shoppers/Design to Encourage Consumption/Case Study/Summary/Exercise
Bibliography
Glossary
Acknowledgements
Index
Stephen Anderson and Lynne Mesher both teach at the University of Portsmouth, UK. Stephen is a Senior Lecturer in Interior Architecture & Design, and Lynne is Associate Dean for the Faculty of Creative and Cultural Industries.
