The Routledge Handbook of Political Campaigning provides an essential, global, and timely overview of current realities, as well as anticipating the trajectory and evolution of campaigning in the coming years.
Offering a comprehensive analysis, the handbook is structured into seven thematic sections, including the campaign environment; rhetoric and persuasion; campaign strategies; campaign tactics and platform affordances; news and journalism; citizens and voters; and civil society. The chapters within each section reflect on the latest societal, technological, and cultural developments and their impact on campaigning, on democratic culture within societies, and on the roles that campaigns might play in both facilitating and impeding political engagement. Key trends and innovations are examined alongside case studies and examples from a range of nations and political contexts. Issues around trust and representation are further reflected in a focus on the wider campaigning environment and the rise in importance of grassroots and pressure groups, social movements, and movements that coalesce within digital environments.
The Routledge Handbook of Political Campaigning is an essential resource for scholars, students, and practitioners in political communication, media and communication, elections and voting behavior, digital media, journalism, social movements, strategic communication, social media, and more broadly to democracy, sociology, and public policy.
Arvustused
In an era of rapid technological transformation and fears for the future of democracy, this book provides a welcome and much-needed 360 account of change and continuity in contemporary political campaigning.
Rachel Gibson, University of Manchester, UK
"Campaigns are an integral part of political life in every single democratic country. Yet there are surprisingly few publications that attempt to take a comprehensive look behind the scenes. The Routledge Handbook of Political Campaigning has made a major contribution to this discussion by covering a wide range of different aspects and issues related to political campaigns.
Milo Gregor, Masaryk University, Czech Republic
Political campaigning is a lifeblood of every modern society including those that try to impede it. For that reason, the Routledge Handbook of Political Campaigning should top every political communication scholars wish list for the next few years to come. Not only do Darren G. Lilleker, Daniel Jackson, Bente Kalsnes, Claudia Mellado, Filippo Trevisan, and Anastasia Veneti offer a long-awaited, fresher perspective on political campaigning but their book uniquely offers three theoretical approaches, appropriate to our turbulent and trying times, but also relevant in broadening the conceptualization of this burgeoning research field.
Bruce Mutsvairo, Utrecht University, The Netherlands.
Introduction: 21st century political campaigning Part 1: The campaign
environment
1. Political parties, interest groups and power
2. Network media
logic revisited: How social media have changed the logics of the campaign
environment
3. Polarization in online spaces: Distinguishing forms of
polarized politics
4. European approach(es) to regulating targeted political
advertising: Money, data, and more
5. Comparing political communication in
election and routine times: Are campaign periods different? Part 2: Rhetoric
and Persuasion
6. Populist rhetoric: Concepts, uses and contexts
7. Populism,
political campaigning and digital media: The state of the art and some
avenues for future research
8. Digital campaigns of extremist violence
through ressentiment: Mapping the emotional mechanism of violent extremist
manifestos
9. Political microtargeting: What is all the fuzz about? Part 3:
Campaign Strategies
10. Political advertising
11. Political marketing as a
campaign strategy
12. Immigrant identity and partisanship in U.S. political
campaigns
13. From disinformation campaigns to influence operations: New
campaign tactics and legacy media bypass in the Philippines
14. Data-driven
campaigning: Using data, analytics, technology, and personnel for a new era
of campaigning? Part 4: Campaign tactics and platforms affordances
15.
Digital meme culture between political campaigning and participatory
propaganda: Blurring the boundaries
16. The problems with social sedia
affordances and digital political campaigning
17. The evolution of platform
policy: Governance by platforms during political events
18. On the
relationship between political campaigning and echo chambers
19. Alternative
media and political campaigning
20. Social platforms and the spread of
disinformation Part 5: News and Journalism
21. Political campaigning and
media systems theory: Different strokes
22. Capture-driven bias in campaign
coverage: Concepts, conditions and contexts
23. Impartiality within political
reporting and election coverage
24. Agenda setting, news, and campaigns
25.
News consumption and knowledge acquisition in election campaigns Part 6:
Citizens and Voters
26. Political mobilisation
27. Young people and
participation in election campaigns
28. Online political participation: A
citizenship-oriented approach
29. Incivility and polarization: Causes and
consequences among politicians and the public Part 7: Civil Society
30. Press
and politics in electoral campaigns: Changes and continuities in an era of
digital activism
31. Digital activism and social movements: Educommunication,
innovation and participation in civil society media
32. Digital advocacy and
algorithms: Challenges and opportunities for civil society
33. Hashtag
activism
34. Athletes as activists and political influencers: Leveraging the
power of public platforms to promote issues, ideas, and political candidates
Darren G. Lilleker is Professor of Political Communication in the Faculty of Media & Communication at Bournemouth University, UK, and Convenor of the Centre for Politics & Media Research.
Daniel Jackson is Professor of Media and Communication in the Faculty of Media & Communication at Bournemouth University, UK.
Bente Kalsnes is Professor of Political Communication in the Department of Communication, Kristiania University College, Norway.
Claudia Mellado is Professor of Journalism in the School of Journalism at the Pontificia Universidad Catolica de Valparaiso, Chile.
Filippo Trevisan is Associate Professor of Public Communication and Associate Dean for Faculty Affairs in the School of Communication at American University in Washington, DC, USA.
Anastasia Veneti is Associate Professor of Marketing Communications in the Faculty of Media & Communication at Bournemouth University, UK.
