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xii | |
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xv | |
Acknowledgements |
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xviii | |
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xix | |
Introduction |
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1 | (12) |
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PART I Setting the scene for wine tourism |
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13 | (104) |
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1 The growth and evolution of global wine tourism |
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15 | (14) |
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2 Nature and significance of wine tourism: an Australian perspective |
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29 | (14) |
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3 Conceptualization of the winescape framework |
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43 | (14) |
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4 Contributions of wine routes and trails to wine tourism experiences |
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57 | (11) |
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5 Regulatory and ethical influences and predicaments of wine tourism development: a case from Nashik, India |
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68 | (14) |
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6 Exploring co-creation process in the wineries: the relevance of social partner characteristics |
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82 | (11) |
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Sandra Maria Correia Loureiro |
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93 | (10) |
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8 Key challenges in global wine tourism |
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103 | (14) |
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PART II Profiling and segmentation of the wine tourism market |
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117 | (108) |
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9 Understanding the wine tourism markets |
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119 | (13) |
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10 Wine tourism and consumer behavior |
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132 | (11) |
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11 Preferences and characteristics of wine tourists |
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143 | (10) |
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12 Wine tourism's institutional framework and governing system: evidence from Portugal and six international reference markets as benchmarks |
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153 | (17) |
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13 Wine tourist motivations and perceptions of destination attributes |
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170 | (15) |
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14 Wine consumers' knowledge of wine and their wine self-confidence in different sales contexts |
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185 | (14) |
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15 The emerging wine tourist: perspectives of multicultural, first-time winery visitors |
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199 | (14) |
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16 Senior travelers and wine tourism experience: opportunities of an evolving market segment |
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213 | (12) |
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PART III Wine tourism as an instrument for regional development |
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225 | (104) |
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17 Wine tourism: a story rooted in place |
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227 | (12) |
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18 Strategies for developing wine tourism destinations: the case of the Douro Valley (Portugal) |
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239 | (16) |
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Eduardo Candido Cordeiro Goncalves |
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Ricardo Jorge da Costa Guerra |
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19 Wine tourism development: from the host community's perspective |
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255 | (15) |
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20 Winery owners' perceptions and motivations towards wine tourism: discourses of winery owners in Langhe, North Italy |
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270 | (13) |
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21 Wine tourism in rural Japan: an integrated development instrument |
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283 | (11) |
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22 Wine tourism gentrification: transforming rural agricultural regions in the USA |
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294 | (14) |
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23 Role of great wine capitals network in making wine tourism a competitive factor of a territory |
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308 | (11) |
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Lazaro Echegaray Eizaguirre |
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24 From wine to vermouth: events as guardians of the territory |
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319 | (10) |
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PART IV New approaches and practices in wine tourism marketing |
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329 | (96) |
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25 Marketing destinations through wine tourism: using the example of developing wine tourism in Austria |
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331 | (16) |
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26 The role of wine festivals in Swedish wine tourism marketing |
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347 | (12) |
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27 The emergence of a new wine tourism field: entrepreneurial struggles |
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359 | (12) |
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28 Creative star wine districts: an exploratory research |
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371 | (14) |
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29 Folk wine festivals in Italy: a grassroots strategy for developing wine tourism |
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385 | (10) |
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Michele F. Fontejrancesco |
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30 Matching business travel with wine tourism: the case of the canton of Grisons, Switzerland |
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395 | (14) |
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31 Memorability, satisfaction, and intention to recommend to others: a segmentation-based study of winery visitors in Australia |
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409 | (16) |
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PART V The wine tourism experience: management and success stories |
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425 | (130) |
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32 Introducing the wine tourism experience (WTE) framework to design the ultimate tourist experience |
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427 | (9) |
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33 The staging of wine tourism experiences in Australia |
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436 | (12) |
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34 The taste of experience: the sensitivities of wine tourists |
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448 | (12) |
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35 Antecedents, elements, and outcomes of the wine tourism experience at the destination |
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460 | (14) |
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36 Multisensory experience of wine tourism |
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474 | (11) |
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37 The influence of wine involvement on wine tourism motivations and experiences |
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485 | (13) |
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38 Wine tasting and appreciation experiences at wineries |
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498 | (10) |
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39 The Louise: a luxury wine hotel experience in the vineyards |
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508 | (14) |
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40 Markers, benefits, and pitfalls of authenticity in wine tourism: a case study in Melnik, Bulgaria |
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522 | (11) |
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41 Capturing core experiential aspects in winery visitors' TripAdvisor reviews: netnographic insights from Santorini and Crete |
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533 | (11) |
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42 Wine routes and trails vis-a-vis wine tourism: experiences and examples from Slovenia |
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544 | (11) |
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PART VI Innovations and technological advancements in wine tourism |
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555 | (88) |
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43 The role of technology in wine tourism |
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557 | (10) |
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44 Virtual wine tourism experiences |
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567 | (9) |
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Sandra Maria Correia Loureiro |
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45 Social media marketing in wine tourism |
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576 | (12) |
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46 Branding wine products and wine tourism destinations through e-storytelling: examining contemporary tourism interpretation |
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588 | (15) |
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47 Hybrid wine grapes and emerging wine tourism regions |
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603 | (11) |
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48 Post-COVID-19 developments in the wine tourism sector |
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614 | (14) |
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49 Wine tourism and the global pandemic: realizing opportunities for new wine markets and experiences |
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628 | (15) |
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PART VII Terroir sustainability and cultural constructs in wine tourism |
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643 | (99) |
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50 A sustainable perspective for wine tourism management |
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645 | (14) |
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51 The fluidity of terroir: the delusion of sustainability and authenticity in wine tourism |
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659 | (12) |
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52 Sustainable wine tourism: the case for natural wines |
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671 | (13) |
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53 Rural landscapes, culture, and wine tourism |
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684 | (15) |
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54 Exploring the role of restaurant wine lists in communicating local sense of place to tourists |
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699 | (13) |
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55 Vital elements to foster territorial development based on wine tourism |
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712 | (13) |
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Maria del Pilar Leal Londono |
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56 Integrating wine tourism with rural tourism experience |
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725 | (10) |
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57 Conclusion: uncorking the emerging realms for wine tourism research |
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735 | (7) |
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Index |
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742 | |