Sustainable Innovation in Africa: Prospects, Challenges and Trends provides a timely and in-depth examination of how innovation is reshaping African sustainability....Loe edasi...
How does Generation Z in Central and Eastern Europe engage with brands, make purchasing decisions, and develop long-term brand loyalty? The monograph discusses the unique consumer behaviors of this influential cohort, by analyzing the key determin...Loe edasi...
Trust and Human Resource Management: Navigating Human Capital in the Age of Transformation explains why trust has become one of the most practical “must-haves” for managing people today. Trust and Human Resource Management...Loe edasi...
Ethical consumption encompasses a broad spectrum of issues including fair trade, sustainable sourcing, cruelty-free products, and ethical labour practices. Beyond mere transactions, todays consumers seek alignment with values, pushing for sustainabi...Loe edasi...
This book features the first volume of the proceedings of the 12th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT) with the theme Management, Culture and Arts Synergies for Future Innovative Touris...Loe edasi...
Marketing is undergoing a radical transformation: companies face the challenge of strategically leveraging a flood of technologies, data, and automation opportunities. But how can MarTech and Artificial Intelligence be used effectively to secure com...Loe edasi...
This book examines the transformation of online targeting in a world of increasing privacy regulation, declining third-party identifiers, and growing reliance on first-party data. It provides practical guidance for marketers, technology teams, and d...Loe edasi...
This book aims to examine the practical implications of digital video advertising across a wide range of contemporary video formats. It systematically explores the contributions of advanced advertising technologiesincluding 360-degree video, virtual...Loe edasi...
(Ilmumisaeg: 05-Jun-2026, Paperback / softback, Kirjastus: Routledge India, ISBN-13: 9781032525839)
This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the Indian subcontinent, it explores various frameworks and marketing strategies and their application in diverse areas and markets....Loe edasi...
(Ilmumisaeg: 05-Jun-2026, Hardback, Kirjastus: Routledge India, ISBN-13: 9781032318981)
This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the Indian subcontinent, it explores various frameworks and marketing strategies and their application in diverse areas and markets....Loe edasi...
Amid global sustainability difficulties and rising economic uncertainty, this book emphasizes the necessity for integrated strategies that harmonize security, sustainable development, and technological innovation. It helps create robust and transp...Loe edasi...
Improved energy security is essential for maintaining continuity during interruptions and facilitates the worldwide shift towards low-carbon economies. This component of the research demonstrates the relationship between energy sustainability and...Loe edasi...
The economy remains a rationalising tool for explaining the condition of the artist, both for professional and for experts, even when this implies a form of dissociation between the artist and the economist. Focusing on the relationship between art...Loe edasi...
Artificial intelligence is no longer just a tool for automation; it is becoming the operating system of modern organizations. AI and Resilient Organizations explores how agentic, data-centric AI can enhance human creativity, ethics, and ada...Loe edasi...
This book presents contemporary discussions on how consumers think, decide, and act in the digital world. Through contributions from scholars across diverse marketing domains, the book explores online decision-making, social engagement, influencer d...Loe edasi...
(Ilmumisaeg: 04-Jun-2026, Paperback / softback, Kirjastus: LID Publishing, ISBN-13: 9781918215113)
This is a critical, deep-dive examination into how the advertising industrys media function collapsed from a profitable, integrated department during the Golden Age of Advertising into todays fragmented, less effective, and often opaque business. A...Loe edasi...
Discussing classic and cutting-edge research in corporate social responsibility and its communication practices, this book critically examines key issues and debates of corporate social responsibility communication in global contexts.This b...Loe edasi...
Discussing classic and cutting-edge research in corporate social responsibility and its communication practices, this book critically examines key issues and debates of corporate social responsibility communication in global contexts.This b...Loe edasi...
(Ilmumisaeg: 02-Jun-2026, Hardback, Kirjastus: Silicon Valley Press, ISBN-13: 9798986101200)
Products dont fail. Markets do.Every year, startups and enterprises pour millions into building world-class products--only to watch them disappear into obscurity. The problem isnt the technology. Its the inability to capture an...Loe edasi...
What and how we eat has big implications for our health, our society and the environment. Therefore, it is crucial that we understand what people eat, the reasons why people eat the way they do, and how we can best change food consumer practices. Fo...Loe edasi...
Pedagogies of Value explores how China is reshaping global hierarchies of worth. This book investigates how value is taught, contested, and transformed in everyday encounters and reveals how foreign intermediary attempts to educate Chinese consumers...Loe edasi...
(Ilmumisaeg: 01-Jun-2026, Paperback / softback, Kirjastus: De Gruyter, ISBN-13: 9783119144421)
In an era of AI disruption, economic volatility, and workplace burnout, traditional problem-solving methods are failing. Reverse Thinking offers a groundbreaking toolkit for tackling modern challenges by merging logic with creativity, structure with...Loe edasi...
The Great Thinkers in Marketing series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize ea...Loe edasi...
(Ilmumisaeg: 31-May-2026, Hardback, Kirjastus: Cambridge University Press, ISBN-13: 9781108837392)
This Handbook is essential for researchers, students, and practitioners seeking to understand behaviour in the digital age. Bridging behavioural science and data science, it offers interdisciplinary insights, ethical reflections, and practical appli...Loe edasi...
This Handbook is essential for researchers, students, and practitioners seeking to understand behaviour in the digital age. Bridging behavioural science and data science, it offers interdisciplinary insights, ethical reflections, and practical appli...Loe edasi...
