This book presents contemporary discussions on how consumers think, decide, and act in the digital world. Through contributions from scholars across diverse marketing domains, the book explores online decision-making, social engagement, influencer d...Loe edasi...
(Ilmumisaeg: 04-Jun-2026, Paperback / softback, Kirjastus: LID Publishing, ISBN-13: 9781918215113)
This is a critical, deep-dive examination into how the advertising industrys media function collapsed from a profitable, integrated department during the Golden Age of Advertising into todays fragmented, less effective, and often opaque business. A...Loe edasi...
Discussing classic and cutting-edge research in corporate social responsibility and its communication practices, this book critically examines key issues and debates of corporate social responsibility communication in global contexts.This b...Loe edasi...
Discussing classic and cutting-edge research in corporate social responsibility and its communication practices, this book critically examines key issues and debates of corporate social responsibility communication in global contexts.This b...Loe edasi...
(Ilmumisaeg: 02-Jun-2026, Hardback, Kirjastus: Silicon Valley Press, ISBN-13: 9798986101200)
Products dont fail. Markets do.Every year, startups and enterprises pour millions into building world-class products--only to watch them disappear into obscurity. The problem isnt the technology. Its the inability to capture an...Loe edasi...
What and how we eat has big implications for our health, our society and the environment. Therefore, it is crucial that we understand what people eat, the reasons why people eat the way they do, and how we can best change food consumer practices. Fo...Loe edasi...
Pedagogies of Value explores how China is reshaping global hierarchies of worth. This book investigates how value is taught, contested, and transformed in everyday encounters and reveals how foreign intermediary attempts to educate Chinese consumers...Loe edasi...
(Ilmumisaeg: 01-Jun-2026, Paperback / softback, Kirjastus: De Gruyter, ISBN-13: 9783119144421)
In an era of AI disruption, economic volatility, and workplace burnout, traditional problem-solving methods are failing. Reverse Thinking offers a groundbreaking toolkit for tackling modern challenges by merging logic with creativity, structure with...Loe edasi...
The Great Thinkers in Marketing series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize ea...Loe edasi...
(Ilmumisaeg: 31-May-2026, Hardback, Kirjastus: Cambridge University Press, ISBN-13: 9781108837392)
This Handbook is essential for researchers, students, and practitioners seeking to understand behaviour in the digital age. Bridging behavioural science and data science, it offers interdisciplinary insights, ethical reflections, and practical appli...Loe edasi...
This Handbook is essential for researchers, students, and practitioners seeking to understand behaviour in the digital age. Bridging behavioural science and data science, it offers interdisciplinary insights, ethical reflections, and practical appli...Loe edasi...
The AI Precipice fills a significant gap by providing an executive leadership guide to balancing innovation and safety. With the rapid business transformation underway to leverage AI, executives must allocate substantial investments in governance,...Loe edasi...
The AI Precipice fills a significant gap by providing an executive leadership guide to balancing innovation and safety. With the rapid business transformation underway to leverage AI, executives must allocate substantial investments in governance,...Loe edasi...
This book examines the concept of Ren in a business context. It begins by reviewing relevant Chinese literature on Ren (), then explores the Customer Ren Orientation model and its connections with Harmony, Business Relationship, Service Quality, and...Loe edasi...
An exciting introduction to agency life, this insiders view of professional PR firms equips you to create a successful career in the industry....Loe edasi...
An exciting introduction to agency life, this insiders view of professional PR firms equips you to create a successful career in the industry....Loe edasi...
