This book offers a historical description of science communication and addresses the gaps in the literature with the correspondent counterproposals to address these issues to promote audiences' engagement with science. Denisse Vasquez-Guevara offers practical guidelines to develop and implement effective science communication. Contributors present several communication theories, research and participatory intervention methodologies, data collection, and facilitation tools contrasted with scientific evidence and case studies to illustrate how to carry out engaging initiatives that unite researchers and people around collaboration and interest in scientific research. Scholars of science communication, participatory-action research, and decolonial methodologies will find this book of particular interest.
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Table of Contents
Acknowledgments
List of Figures/Tables
Introduction
Denisse Vásquez-Guevar
Chapter 1: The Evolution of Science Communication
Denisse Vásquez-Guevara, David Weiss, Judith McIntosh White
Chapter 2: Decolonizing Science Communication: A Road for Envisioning Public
Engagement
Denisse Vásquez-Guevara, David Weiss, Judith McIntosh-White, Angélica
Ochoa-Avilés
Chapter 3: Methodological Alternatives that Promote Public Engagement for
Science Communication
Judith McIntosh White, Angelica Ochoa-Aviles, Denisse Vásquez-Guevara
Chapter 4: Building Science Communication Strategies: New or Existing
Initiatives
Denisse Vasquez-Guevara, Angélica Ochoa-Avilés, David Weiss, Judith McIntosh
White
Chapter 5: Implications for Effective Science Communication to Reach Public
Engagement
Denisse Vasquez-Guevara, Fernando Ortiz-Vizuete
Chapter 6: Social Media Audiovisual Narratives for Science Communication
Denisse Vasquez-Guevara, Fernando Ortiz-Vizuete
About the Contributors
Denisse Vásquez-Guevara is assistant professor in the communication department at Cal Poly Pomona.
