Screen Encounters with Britain explores how global streaming platforms are reshaping viewing patterns and audience encounters, using the circulation, consumption and reception of British films and TV shows in European markets as a case study.
Focusing on young audiences in Denmark, Germany, Italy and the Netherlands, the book provides original audience insights drawing on a wide range of methods, including a survey, digital diaries and interviews and offers a critical perspective on the evolving nature of young audiences' engagement with longform screen content. The evidence presented points towards re-asserted Anglo-American dominance, driven by the power of large US-owned platforms and English as the language of advantage. Building on these findings, the book challenges established theory around the home advantage of domestic media and rethinks linguistic and cultural proximity.
This volume will appeal to scholars and students researching transnational media, audience studies, screen production studies, media industries and youth studies. More broadly, the book will be of interest to scholars and students of the political economy of the media within the social sciences and humanities.
Arvustused
Screen Encounters with Britain offers gold standard audience research across four European markets. Essential reading for anyone with an interest in the streaming industry.
Jean Chalaby, Professor of International Communication, University of London, UK
This book excellently explores how young audiences engage with screens and platforms in the streaming and social media era. With sound writing and comprehensive audience data, its a must-read for anyone aiming to understand young audiences and transnational television.
Vilde Schanke Sundet, Professor of Media and Communication, Oslo Metropolitan University, Norway
1. Screen Encounters with Britain: Setting the scene;
2. Markets matter:
Cultural, industry and viewing contexts;
3. Availability, prominence and
discovery of British content;
4. What appeals to young audiences in Europe
about British screen content?
5. The impact of global streaming on national
broadcasters and domestic content;
6. The wider impact of British film and
television: A case of soft power?
7. Conclusion
Alessandro D'Arma is a Reader at the University of Westminster, UK and a member of the Communication and Media Research Institute (CAMRI). His work focuses on screen industries, digital media policy and public service media.
Andrea Esser is Professor Emerita of Media and Globalization at Kings College London, UK. Her work focuses on transnational audiences and production networks, the global distribution and circulation of audiovisual content and media industries policy.
Jeanette Steemers is Professor of Culture, Media and Creative Industries at Kings College London, UK. Her work focuses on media industries transformations in childrens audiovisual media, public service media, and the global distribution and circulation of audiovisual content.
