"A refreshingly reflective, research-informed guide that recognises that impact is about listening, ideating, and connecting, not just broadcasting research outputs. This book is a valuable companion for any academic navigating the evolving landscape of scholarly impact, offering practical advice while also grappling with the darker sides of social media." Ana Isabel Canhoto, University of Sussex, UK
"Trying to figure out how to use social media for more than just expressing how honored you are to have published something? Want to reach other scholars with deeper insights and connect on ideas? If so, this book is for you. Anita M. McGahan, George E. Connell Professor at the University of Toronto and former President of the Academy of Management
"If you are interested in more than just getting published in good journals and want your research to help trigger understanding and positive, impactful change in society, then the ideas and advice in this book will help you attain that agenda." Ian McCarthy, Simon Fraser University, Canada
Bogers and Young have developed an extremely helpful and useful guide for any academic who wants to harness the tools of social media to enhance the impact of their work. I wish I'd read this ten years ago! Henry Chesbrough, Professor at UC Berkeley and Luiss University. "Charite CCGH / WHO hub for pandemic and epidemic intelligence "I will return to Social Media for Research Impact and read it again and again. It offers a clear and thoughtful synthesis of how social media can serve as a powerful tool to disseminate knowledge in academia. I only wish I had encountered it earlier in my career. Nermin Ghith, Research Fellow
"This book reframes social media from a distraction into a vital tool for research dissemination, beautifully illustrating how to unlock the full potential of scholarly work. It is the playbook for innovating how we share knowledge and engage with stakeholders and communities, creating impact that extends far beyond the journal page." Yat Ming Ooi, Senior Lecturer University of Auckland
For scholars in non-English-speaking regions, this unique book offers a timely and balanced guide to communicating research beyond English-language journals. It shows how social media can help reach local communities, share insights in local languages, and create real societal impact despite ranking pressures. Yuosre Badir, School of Management, Asian Institute of Technology
A much-needed guide for researchers who aim to reach a wider community and co-create value through social media. Oumaima Elbouzidi, Cadi Ayyad University
In an era shaped by social media, AI, and constantly evolving digital platforms, the question is no longer whether scholars should engage publicly; it's how they can do so effectively and meaningfully. This book offers exactly that: a clear, practical roadmap for researchers who want to communicate their work, bridge the gap between science and the public, and build real impact beyond the academy. Essential reading for current and emerging scholars seeking a thoughtful, actionable blueprint for modern research communication. Saud Alomairah, Postdoctoral Fellow, John Hopkins Bloomberg School of Public Health
"Well-written, thoughtful, and genuinely inspiring, this book shows how social media, used with purpose, can deepen scholarship, spark collaboration, and make research matter outside the proverbial ivory tower. I found it both enlightening and encouraging and recommend it as a must-read for scholars trying to navigate the social media side of academia." Lise Justesen, Associate Professor, Copenhagen Business School
"This practical guide offers junior scholars strategic ways to use social media to share their research globallyeven before they have accumulated major citations or titles. It also provides thoughtful advice on academic development, helping young researchers build a clear identity and confidence in making their ideas visible to the world. Liang Mei, Research Associate, Peking University
"At a time when societal relevance and open scholarship define academic excellence, this book offers a timely, evidence-based guide to using social media for meaningful research impact. Bogers and Young move beyond visibility and metrics to show how connection, dialogue, and co-creation can make research truly matter. Its essential reading for researchers, research managers, and university leaders." Corné Schutte, Vice-dean of Research and Industry Liaison, Stellenbosch University
This is a vital resource for every doctoral student who wants to see their ideas move from papers to real impact and truly make their research change the world." Maximiliano Carlomagno, DBA Student, FGV EAESP
"Open communication about research activities has become a critical issue for scholars in Japan. Lets reconsider the use of social media through the lens of Purposeful Openness. This book offers practical insights for that effort and supports researchers in generating greater societal impact." Kunio Shirahada, Professor, Japan Advanced Institute of Science and Technology
