Sport and the Media: managing the sport-media nexus is a unique text which combines an analysis of the sport media industry with practical sport media management skills. The book is designed to equip students within sport management and related courses who need to understand the nature and scope of the sport media nexus, as well as develop the skills to manage the media promotion and coverage of sport organisations.
This books covers topics including:
- Historical development of sport and the media
- Current commercial and contextual relationships between the media and sport industries
- How audiences and advertisers drive the media coverage of sport
- Ways in which the media industry generally and the sport industry more specifically are structured to produce content/news/products
- How the media represents sport in order to sell it
This book will help students to acquire a working knowledge of sport-related media that will help their studies and their progression towards a career in this sector. It is also a useful guide for teachers of the subject and practioners already working in the industry.
Section 1: Sport Media Evolutions
1. Sport and the Media: A Defining
Relationship Section 2: Sport Media Landscapes
2. Global Players: The Sport
and Media Industries
3. Putting Up Big Numbers: Broadcast Rights and
Regulations
4. Making Sport Pay: Maximising Investments
5. Content is King:
Sport Media Texts
6. Working the Beat: Sport Media Production Section 3:
Sport Media Strategies
7. Sport Media Planning and Promotion: The
Foundations of Coverage
8. Feeding the Media I: Media Communications
9.
Feeding the Media II: Media Interactions
10. Cash Cows?: The Commodity of
Sport Celebrity
11. Not All Publicity is Good: Managing Crises, Scandals and
Reputations Section 4: Sport Media Futures
12. Sport Media Futures: A Brave
New World?
Matthew Nicholson is Associate Professor of Sport Management in the Centre for Sport and Social Impact at La Trobe University, Australia.
