Successful media relations and a sound communication strategy are essential for all sport organizations. Any successful manager working in sport must have a clear understanding of how the media works, as well as the practical skills to manage the communication process. Now in a fully revised and updated second edition, Sport and the Media: Managing the Nexusis still the only textbook to combine in-depth analysis of the rapidly developing sport media industry with a clear and straightforward guide to practical sport media management skills.
The book explains the commercial relationships that exist between key media and sport organisations and how to apply a range of tools and strategies to promote the achievements of sport organisations. This updated edition includes a wider range of international examples and cases, as well as four completely new chapters covering new and social media, managing the media at major sports events, the work of the sports journalist, and the role of the sport media manager. The book's online resources have also been updated, with new lecture slides and teaching notes providing a complete package for instructors.
Sport and the Media is an essential textbook for any degree level course on sport and the media, sport media management or sport communication, and invaluable reading for any sport media or sport management practitioner looking to improve their professional skills.
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List of figures and tables |
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vii | |
| Preface |
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ix | |
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xi | |
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Part 1 Sport media foundations |
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1 | (40) |
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1 Sport and the media: a defining relationship |
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3 | (14) |
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2 The evolution of the nexus: understanding the game |
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17 | (24) |
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Part 2 Sport media landscapes |
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41 | (82) |
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3 The sport and media industries: meeting the global players |
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43 | (25) |
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4 Broadcast rights and revenue: putting up big numbers |
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68 | (30) |
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5 Sport media regulation: making the rules |
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98 | (25) |
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Part 3 Sport media professionals |
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123 | (40) |
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6 Sport journalists: friend or foe? |
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125 | (20) |
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7 Sport media relations practitioners: inside the team |
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145 | (18) |
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Part 4 Sport media strategies |
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163 | (121) |
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8 Sport media planning and promotion: the foundations of coverage |
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165 | (18) |
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9 Sport media communications: feeding the media |
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183 | (18) |
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10 Sport media interactions: working with the media |
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201 | (17) |
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11 Sport and social media: keeping up with the tweets, posts and links |
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218 | (26) |
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12 Major sport event media management: controlling the chaos |
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244 | (19) |
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13 Managing crises, scandals and reputations: not all publicity is good |
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263 | (21) |
| References |
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284 | (15) |
| Index |
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299 | |
Matthew Nicholson is an Associate Professor within the Centre for Sport and Social Impact at La Trobe University, Australia. Matthews research interests include the social impact of sport, the capacity of the community sport sector, increasing participation in sport and physical activity, the sport media nexus and efficacy of government policy. Matthew is the author and editor of a wide range of books, including Sport Management: Principles and Applications, Participation in Sport, Sport and Policy: Issues and Analysis and Sport and Social Capital
Anthony Kerr is a Lecturer in the Department of Management and Marketing at La Trobe University, Australia. He has designed and delivered a wide range of subjects in sport business and marketing and his research interests focus on brand equity and professional football, especially the contribution that foreign fans (satellite supporters) can make to an organisations bottom line in a global marketplace. He has been recognised for excellence in teaching and has a proven track record in marketing, sponsorship and media relations for sport organizations worldwide, and has worked with some of the worlds most famous brands: Nike, AT&T Wireless, SEGA, TimeWarner and the UK Super League
Merryn Sherwood is a former award-winning newspaper journalist, who has worked in the media space at major events including the Vancouver 2010 Winter Olympic Games, 2010 Singapore Youth Olympic Games, Delhi 2010 Commonwealth Games, the 2011 Rugby World Cup and the Australian Open. Since 2011 she has worked as a media contractor for the International Triathlon Union, including driving the ITUs social media channels at the London 2012 Olympic Games and editing Mind, Body, Soul - 25 Years of the International Triathlon Union, a limited edition book release to celebrate 25 years of the ITUs history. She is currently undertaking a PhD that explores the roles of communications and media relations staff within Australian sports organisations at La Trobe University, where she also teaches in the sport management programme
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