Sari: Routledge New Directions in PR & Communication Research
(Ilmumisaeg: 16-Apr-2026, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040885314)
This volume offers a critical and applied reflection on the space for creativity, art, and equity in Inclusive Public Relations (IPR) teaching, arguing that these dimensions are as complementary as they are fundamental to the practice of the field in...Loe edasi...
Sari: Routledge New Directions in PR & Communication Research
(Ilmumisaeg: 16-Apr-2026, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040885307)
This volume offers a critical and applied reflection on the space for creativity, art, and equity in Inclusive Public Relations (IPR) teaching, arguing that these dimensions are as complementary as they are fundamental to the practice of the field in...Loe edasi...
(Ilmumisaeg: 13-Apr-2026, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040679944)
This ninth edition of Joseph Turows pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st-century media world. It teaches students to think critically about the role of media, and...Loe edasi...
(Ilmumisaeg: 13-Apr-2026, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040829325)
Professional athletes are more than performers - they are sports brands, and data is the key that will identify, optimise, measure and predict their value.In the multi-billion-dollar sports industry, why do just 5 of professional athletes successful...Loe edasi...
(Ilmumisaeg: 13-Apr-2026, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040829394)
Professional athletes are more than performers - they are sports brands, and data is the key that will identify, optimise, measure and predict their value.In the multi-billion-dollar sports industry, why do just 5 of professional athletes successful...Loe edasi...
(Ilmumisaeg: 13-Apr-2026, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040526613)
This ninth edition of Joseph Turows pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st-century media world. It teaches students to think critically about the role of media, and...Loe edasi...
The crisis playbook you learned is obsolete. Worseits dangerous.What worked five years ago now accelerates disaster. In a world where silence equals guilt, every statement becomes political, and misinformation travels faster than truth, corporate le...Loe edasi...
This book introduces strategic communication students and professionals to essential topics and trends in corporate social advocacy (CSA). CSA refers to companies’ actions that publicly declare their stances on controversial social issues. This...Loe edasi...
This book introduces strategic communication students and professionals to essential topics and trends in corporate social advocacy (CSA). CSA refers to companies’ actions that publicly declare their stances on controversial social issues. This...Loe edasi...
Deliver strategic change communication that strengthens leadership credibility, protects organizational stability and delivers informed results.Successful Change Communication equips senior communication and HR leaders with proven tools for navigatin...Loe edasi...
Deliver strategic change communication that strengthens leadership credibility, protects organizational stability and delivers informed results.Successful Change Communication equips senior communication and HR leaders with proven tools for navigatin...Loe edasi...
(Ilmumisaeg: 31-Mar-2026, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040501399)
This book presents a comprehensive approach for designing messages to influence beliefs, attitudes, intentions, and behaviors.Divided into three sections, each focusing on key components of persuasive message design, the book outlines the conceptual...Loe edasi...
(Ilmumisaeg: 31-Mar-2026, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040519493)
Fashion Advertising and Public Relations offers a historically grounded analysis of advertising and public relations in the fashion industry.It provides an in-depth introduction to the history of styles and leading designer innovations in advertising...Loe edasi...
(Ilmumisaeg: 31-Mar-2026, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040662700)
Fashion Advertising and Public Relations offers a historically grounded analysis of advertising and public relations in the fashion industry.It provides an in-depth introduction to the history of styles and leading designer innovations in advertising...Loe edasi...
(Ilmumisaeg: 31-Mar-2026, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040709504)
This book presents a comprehensive approach for designing messages to influence beliefs, attitudes, intentions, and behaviors.Divided into three sections, each focusing on key components of persuasive message design, the book outlines the conceptual...Loe edasi...
(Ilmumisaeg: 26-Mar-2026, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040680414)
Thoroughly updated, this accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts.Through its use of rhetoric, psychology, and soci...Loe edasi...
(Ilmumisaeg: 26-Mar-2026, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040539064)
Thoroughly updated, this accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts.Through its use of rhetoric, psychology, and soci...Loe edasi...
(Ilmumisaeg: 25-Mar-2026, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040529041)
Public Relations and Corporate Racial Responsibility introduces corporate racial responsibility (CRR) theory. CRR responds to the persistent problem of racism by showing how communication from corporations can advance racial justice, support racial e...Loe edasi...
(Ilmumisaeg: 25-Mar-2026, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040693360)
Public Relations and Corporate Racial Responsibility introduces corporate racial responsibility (CRR) theory. CRR responds to the persistent problem of racism by showing how communication from corporations can advance racial justice, support racial e...Loe edasi...
(Ilmumisaeg: 24-Mar-2026, EPUB+DRM, Kirjastus: Post Hill Press, ISBN-13: 9798895654347)
How progressive marketers build brands in a post-advertising world.The rules of marketing and brand building have fundamentally changed. While traditional marketers compete for diminishing TV audiences, a new generation of brands have stopped trying...Loe edasi...
