A unique perspective of classical and contemporary thinking of cultural management in one text.
Understanding Cross-Cultural Management, 5th edition, by Browaeys and Price, is the ideal learning resource for those studying relevant subjects, with its unique approach to key ideas and concepts in cross-cultural management, from theory to practice.
Whether you are a student looking forward to beginning your career in business, or you are a looking to improve your professional skills, this textbook offers learning content and features that reflect the increasing diversity within the workforce and the global nature of business today. The learn by doing approach encourages you to explore ideas and insights from multiple perspectives and regions.
Key features include:
New and updated topical news articles reflecting the dynamic nature of cross-cultural management. End-of-chapter activities that will allow you to apply your learning and test your knowledge of the content in the book Case study material providing non-Western examples and covering a wider range of cultures and perspectives.
The new and updated content along with an array of learning resources will help you gain a deeper understanding of the topic and sharpen your critical thinking skills, prompting you to reflect both individually and in your class discussions with your fellow students.
Part One Culture and Management
Determinants of culture
Dimensions of culture: Hofstede and GLOBE
Business cultures in the Western world
Business cultures in Asia, Africa and the Middle East
Cultural dimensions and dilemmas
Culture and styles of management
Part Two Culture and Organisations
Culture and corporate structures
Culture and leadership
Culture and corporate strategy
Managing human resources in a global environment
Culture and customers in the global market
Managing cultural change in a global environment
Part Three Culture and Business Communication
Business communication across cultures
Managing intercultural negotiation and conflict
Working effectively in an international environment
Marie-Joëlle Browaeys is a lecturer and researcher in cross-cultural management, affiliated to the Nyenrode Business University, The Netherlands.
Roger Price, formerly a senior lecturer at Nyenrode Business University, The Netherlands, is a freelance coach, instructor and writer in the area of cross-cultural management.
