"For too long, superpowers have dominated the analysis and practice of soft power diplomacy. Building on Oluwaseun Tellas path-breaking work, Africas Soft Power, this volume challenges that dominance by amplifying African voices and perspectives in soft power discourse. Tella and his colleagues not only highlight Africas agency in shaping global influence but also demonstrate that attraction and influence the core objectives of soft power diplomacy are reciprocal and mutually reinforcing, rather than the exclusive domain of superpowers."
Eghosa E. Osaghae, Director-General, Nigerian Institute of International Affairs, Lagos, Nigeria.
"This books offers a wide-ranging account of the soft power of Africa, not just of specific nations on the continent, but also the soft power of external nations within Africa as well as the soft power of greater international bodies that impact on Africa. Africa has long been a neglected continent, both among western and eastern states, as well as among scholars. In the present polycrisis facing our world, we need to embrace the greater potential for solutions within the avenue of soft power, and also to expand our attention to the heretofore neglected continent."
Giulio Gallarotti, Professor of Government at Wesleyan University, Connecticut, and Adjunct Professor of Political Science at Columbia University, New York, United States.
"Building seamlessly on Oluwaseun Tellas earlier groundbreaking study on soft power, this book is a tour de force in examining the theory and practice of attraction in Africa. Its strength lies in its bold exploration of the nuances of soft power, analyzing Africas regional powers, small yet influential states, regional organizations, and key global actors. Offering a comprehensive and insightful perspective, it provides a compelling read on soft power in an evolving global diplomatic landscape."
Peter Kagwanja, President and Chief Executive, Africa Policy Institute, Nairobi, and Adjunct Professor of Diplomacy and International Studies, University of Nairobi, Kenya.
