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Ad Law: The Essential Guide to Advertising Law and Regulation [Pehme köide]

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  • Formaat: Paperback / softback, 416 pages, kõrgus x laius x paksus: 235x155x20 mm, kaal: 645 g
  • Ilmumisaeg: 03-Sep-2016
  • Kirjastus: Kogan Page Ltd
  • ISBN-10: 0749472898
  • ISBN-13: 9780749472894
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Ad Law: The Essential Guide to Advertising Law and RegulationSuurem pilt
  • Formaat: Paperback / softback, 416 pages, kõrgus x laius x paksus: 235x155x20 mm, kaal: 645 g
  • Ilmumisaeg: 03-Sep-2016
  • Kirjastus: Kogan Page Ltd
  • ISBN-10: 0749472898
  • ISBN-13: 9780749472894
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Teised raamatud sellest sooduspakkumisest: Kevadine sooduspakkumine - kuni 31. maini üle miljoni raamatu kuni 25% soodsamalt
Püsilink: https://www.kriso.ee/db/9780749472894.html
Märksõnad:
Ensuring marketers and advertisers are aware of the laws and regulations of advertising is now more important than ever. If a campaign is found to be potentially offensive, harmful, or misleading, it can 'go viral' in just the click of a mouse, and the implications of breaching those laws are likely to be both damaging and costly to a brand's reputation, its creative work, and the strategic planning behind it.

Now offering level-headed advice on everyday questions encountered when designing and running promotional campaigns, Ad Law, the new book from the Institute of Practitioners in Advertising (IPA), is the ultimate handbook to the law and regulation of advertising and marketing communications. Containing guidance based on real-world experiences from media and advertising lawyers and the IPA legal team, this book expertly leads readers through the most applicable laws and regulations, common pitfalls and the practicalities behind them, such as the new industry-standard client/agency agreement.

Covering issues such as intellectual property, privacy and defamation, plus the self-regulatory framework, Ad Law is the ideal companion for any advertising and marketing professional, or lawyer working within these sectors.
List of contributors
xv
Editor's note xxiv
Richard Lindsay
Foreword xxv
Lord Smith of Finsbury
Preface xxvi
Paul Bainsfair
PART ONE Intellectual property: The law and content rights
1(54)
01 Copyright
3(17)
Michael Gardner
Introduction
3(1)
What is copyright?
3(1)
What types of copyright work are there?
4(1)
Literary, artistic, dramatic and musical works
5(1)
Sound recordings, films and broadcasts
6(1)
Typographical arrangements
7(1)
Moral rights and performers' rights
7(1)
Overlap of copyright works
8(1)
Duration of copyright
8(1)
Ownership of copyright
9(1)
Copyright infringement
10(4)
Defences to copyright infringement
14(3)
Copyright and comparative advertising
17(1)
Consequences of copyright infringement
17(1)
Summary
18(2)
02 Trade marks
20(13)
Michael Gardner
Introduction
20(1)
What are the relevant registration systems in the UK?
21(1)
How does the system of trade mark registration work?
22(1)
What can be registered as a trade mark?
22(1)
How does the registration procedure work?
23(1)
How long does a registration last?
23(1)
Can a trade mark be challenged once registered?
23(1)
Can trade marks be traded or licensed?
24(1)
What does a registered trade mark protect against?
24(1)
Typical infringement scenarios
25(3)
Defences
28(1)
Comparative advertising
29(1)
Parallel imports
29(1)
Trade marks and legal proceedings
30(1)
Summary
30(3)
03 Design rights
33(11)
Michael Gardner
Introduction
33(1)
Community designs
34(4)
UK registered designs
38(1)
UK unregistered designs
39(1)
Groundless threats
40(1)
Designs and comparative advertising
41(1)
Summary
41(3)
04 Passing off
44(11)
Michael Gardner
Introduction
44(1)
How does the law of passing off work?
45(6)
What are the consequences of passing off?
51(2)
Summary
53(2)
PART TWO The regulatory system: Key legal and self-regulatory frameworks
55(66)
05 The self-regulatory system
57(36)
Rupert Earle
Introduction
57(1)
Why self/co-regulation?
57(1)
Non-broadcast structure: CAP/ASA
58(2)
Broadcast structure: BCAP and ASAB
60(2)
Remit: what do the advertising codes cover?
62(2)
Complaints
64(1)
Code rules and how the ASA adjudicates
65(19)
Code compliance
84(1)
Complaints
85(3)
Contesting an ASA decision
88(5)
06 Consumer protection
93(13)
Rupert Earle
Introduction
93(1)
Unfair commercial practices
94(5)
Enforcement
99(1)
Consumers' right to redress
100(1)
Consumer rights
100(2)
Competition law
102(1)
Fraud
103(3)
07 Privacy and data protection
106(15)
John Wilks
Loretta Marshall
Introduction
106(2)
Applicable legislation and codes
108(1)
Direct marketing communications
108(8)
Use of databases for marketing purposes
116(2)
The use of cookies for advertising or marketing purposes
118(1)
Online behavioural advertising
119(1)
Summary
120(1)
PART THREE Do I comply? Key challenges and themes in advertising
121(160)
08 Celebrities in advertising
123(12)
India Forsyth
Richard Lindsay
Introduction
123(1)
What is a celebrity?
124(1)
Do you know who I am?
125(1)
Intellectual property
125(4)
Self-regulatory codes
129(2)
Defamation
131(1)
Privacy and data protection
132(1)
Contractual obligations
132(1)
Conclusion
133(2)
09 Advertising and children
135(15)
Nick Johnson
Introduction
135(1)
What counts as a `child'?
135(1)
Rules to protect children
136(3)
Restricted products
139(3)
Scheduling restrictions and age-based targeting
142(2)
Child performers and licensing
144(4)
Summary
148(2)
10 Comparative advertising
150(16)
Rafi Azim-Khan
Introduction
150(1)
Examples of comparative advertising rules: past and present
151(1)
What regulates comparative advertising?
152(1)
Applicable law and regulation
153(9)
Statutory and self-regulatory codes and bodies
162(1)
Penalties/sanctions
162(1)
Options for the aggrieved
163(1)
Summary
164(2)
11 Defamation and malicious falsehood
166(14)
Nick Walker
Jonathan Coad
Introduction
166(1)
Clearing copy: assessing the risk
166(2)
What is defamation?
168(8)
Malicious falsehood
176(2)
Some litigation tips
178(2)
12 The internet and beyond
180(22)
Brinsley Dresden
Introduction
180(1)
Who regulates advertising on the internet?
181(3)
Search-based advertising issues
184(2)
Content clearance, UGC and customer reviews
186(2)
Transparency and native advertising
188(3)
Blogs and review sites
191(2)
Vlogging
193(3)
Social media
196(6)
13 Lotteries and prize promotions
202(16)
Charles Swan
Introduction
202(1)
Lotteries and prize draws
203(7)
Prize competitions
210(4)
Prize promotions and the CAP Code
214(1)
Northern Ireland
214(1)
Summary
215(3)
14 Music in advertising
218(10)
Scott McKinlay
Introduction
218(1)
Types of copyright
218(2)
Traditional approach
220(3)
Other legal considerations
223(1)
Alternative methods
224(1)
Pitfalls
225(2)
The future
227(1)
15 Price claims and indications
228(12)
Stephen Groom
Introduction
228(1)
Legislation governing PCIs in particular scenarios
229(2)
Main principle: price claims and indications must not materially mislead or be likely to do so
231(1)
Price claims
232(6)
Summary
238(2)
16 Sponsorship and major events
240(18)
Rafi Azim-Khan
Introduction
240(1)
Olympics laws and sponsorship trends
241(1)
What's in it for the sponsor?
242(1)
What's in it for the rights-holder?
243(1)
The package of rights
243(2)
The sponsorship agreement
245(3)
Reliance on third parties
248(1)
Ambush marketing
249(2)
Conflicting sponsorship rights
251(1)
Regulatory codes of practice
251(7)
17 Usage FAQs
258(23)
Brinsley Dresden
Introduction
258(1)
Badges
258(1)
Banknotes
259(3)
Buildings (exteriors and interiors) and sculptures
262(1)
Cars (motor vehicles)
263(3)
Coats of arms
266(1)
Coins
266(1)
Crowds/passers-by
267(1)
Designer clothes/jewellery
268(1)
Fictitious names and testimonials
269(2)
Flags
271(1)
Maps
272(1)
Olympic symbols
273(1)
Postage stamps
273(1)
Quotations
274(1)
Red Cross, Red Crescent
275(1)
Road signs
275(1)
Royalty and the Crown
276(1)
Uniforms
277(4)
PART FOUR Industry issues: Key challenges for certain business sectors
281(74)
18 Alcohol
283(14)
Paul Jordan
Sally Dunstan
Andy Butcher
Introduction
283(1)
CAP, BCAP and Portman Codes
283(1)
Other relevant rules
284(1)
The Code provisions
284(8)
Pricing and promotion of alcoholic drinks in Scotland
292(1)
Summary
293(4)
19 The advertising of food
297(11)
Rebecca Chong
Richard Lindsay
Introduction
297(1)
The law and misleading advertising
297(1)
EC Regulation 1924/2006 on Nutrition and Health Claims made on Foods
298(1)
EC Regulation 1924/2006 and nutrition claims
299(1)
EC Regulation 1924/2006 and health claims
300(1)
EC Regulation 1924/2006 and nutrient profiles
301(1)
The advertising Codes and the Food Rules
301(4)
Summary
305(3)
20 The advertising of food
308(7)
Rebecca Chong
Richard Lindsay
Introduction
308(1)
Healthy eating
308(1)
HFSS products and the distinction between TV broadcast versus radio and non-broadcast rules
309(2)
Pester power and emotive advertising
311(1)
Nutrition and health claims and children's health
311(1)
Scheduling of HFSS advertising on TV
311(1)
Stricter rules for advertising to children?
312(1)
Summary
313(2)
21 Gambling
315(12)
David Zeffman
Introduction
315(1)
What is gambling?
316(1)
The Gambling Act: who can advertise?
317(1)
The License Conditions and Codes of Practice
318(2)
The CAP and BCAP Codes
320(2)
Gambling industry codes
322(2)
Enforcement
324(1)
Northern Ireland
325(1)
Pressures on the industry
325(2)
22 Political advertising
327(12)
Paul Herbert
Introduction
327(1)
Political advertising: TV and radio
328(2)
Application of the ban
330(5)
Political advertising: non-broadcast
335(1)
Causes and ideas under the CAP Code
336(1)
Summary
337(2)
23 Smoking and vaping
339(16)
Dan Smith
Mathilda Davidson
George Sevier
Introduction
339(1)
Tobacco
339(5)
Incidental smoking in advertising and smoking paraphernalia
344(2)
Anti-smoking advertising and smoking cessation aids
346(1)
Electronic cigarette advertising
347(5)
Summary
352(3)
PART FIVE Business affairs
355(28)
24 Client/agency contracts
357(12)
Jo Farmer
Introduction
358(1)
The ISBA/IPA Suggested Terms
358(1)
Term of the appointment: retainers
359(1)
Term of the agreement: projects
360(1)
Exclusivity and non-compete
360(2)
Remuneration and third-party costs
362(1)
Third-party contracts
363(1)
Warranties
363(1)
Limitation of liability
364(1)
Copyright and other intellectual property rights
365(2)
Audit
367(1)
TUPE
367(1)
Summary
368(1)
25 Pitching
369(5)
India Forsyth
Richard Lindsay
Introduction
369(1)
Resources for IPA member agencies
369(2)
Other considerations
371(2)
Summary
373(1)
26 Production of commercials
374(9)
Kim Knowlton
Steve Davies
Introduction
374(1)
The purpose of the contract
375(1)
The production or commercials contract
376(4)
Disputes
380(2)
Conclusion
382(1)
Index 383
Richard Lindsay is the Legal Director for the IPA. Prior to this he worked as the Group Legal Director for the Telegraph Media Group and has also worked as an in-house lawyer for several other companies, including Granada Enterprises.