Airlines have faced unprecedented financial and operational challenges, not only in the wake of Covid-19, but spanning from their inception over 100 years ago. The airline industry is a continuously fast growing and evolving business that is economically important yet it’s one of the least profitable industries in the world. The airline industry operates in a hypercompetitive and complex landscape, encircled by relentless challenges that necessitate continuous business transformation.
The Airline Industry — A Comprehensive Overview: Dynamic Trends and Transformations is an up-to-date global perspective on the airline industry. Its dedicated and meticulous examination of the airline industry makes the book an invaluable tool in deciphering how airlines have been managed to date and provides a roadmap for the future evolution of the industry. The author has interviewed countless airline and related industry professionals in their respective fields of expertise, which adds layers of real-world insight to every chapter.
Written in an engaging and approachable style that will appeal to readers whether they are in the airline industry or in academia, The Airline Industry — A Comprehensive Overview: Dynamic Trends and Transformations is essential reading for airline employees, university students, and serves as an invaluable reference point for all those who are seeking a thorough and commercially-oriented guide to the airline industry.
The Airline Industry — A Comprehensive Overview: Dynamic Trends and Transformations is an up-to-date global perspective on the airline industry. Its an invaluable tool in deciphering how airlines have been managed to date and provides a roadmap for the future evolution of the industry.
1 The General Trend of the Global Airline Industry; 2 Deregulation,
Liberalisation, and Open Skies; 3 Low-Cost Carriers: With a Subsection on
Long-Haul Low-Cost Carriers; 4 Full-Service Network Carriers: With a
Subsection on Regional Airlines; 5 Airline Operating Costs; 6 Airline
Marketing; 7 Ancillary Revenues; 8 Airline Alliances, Joint Ventures, and
Equity Partnerships; 9 Air Cargo; 10 Environmental Impact and Sustainability
in the Airline Industry; 11 Airport Management
John Frankie OConnell is Reader in Air Transport Management at the University of Surrey. Previously, he was Senior Lecturer at the Centre of Air Transport Management at Cranfield University, while he has also worked for Boeing and for Embry-Riddle Aeronautical University. Frankie is donating ALL royalties earned from this book to the charity Orbis Flying Eye Hospital.
