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ATD's Handbook for Measuring and Evaluating Training 2nd Revised edition [Pehme köide]

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  • Formaat: Paperback / softback, 440 pages, kõrgus x laius: 233x177 mm, Illustrations
  • Ilmumisaeg: 24-Jul-2025
  • Kirjastus: ASTD Press
  • ISBN-10: 1960231243
  • ISBN-13: 9781960231246
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ATD's Handbook for Measuring and Evaluating Training 2nd Revised editionSuurem pilt
  • Formaat: Paperback / softback, 440 pages, kõrgus x laius: 233x177 mm, Illustrations
  • Ilmumisaeg: 24-Jul-2025
  • Kirjastus: ASTD Press
  • ISBN-10: 1960231243
  • ISBN-13: 9781960231246
Teised raamatud teemal:
Püsilink: https://www.kriso.ee/db/9781960231246.html
Get the A-to-Z Resource on Training Evaluation



Fully revised and updated, ATDs Handbook for Measuring and Evaluating Training is the comprehensive go-to reference for talent development professionals in need of immediate measurement and evaluation (M&E) guidance. Edited by M&E powerhouse Patti Phillips, with contributions from 30 expert practitioners, this handbook provides an essential roadmap to developing effective processes to prove the value and impact of your learning and development programs.



Training measurement and evaluation is one of the top frustrations of a talent development professional's job. At first glance, it appears to be a drain on precious time and resources, yet it is a critical function for understanding the results and proving the value of L&D programs. If not conducted properly, it can yield questionable results, lack of accountability, and stakeholder skepticism. All to say, TD professionals must have a solid foundation in measurement and evaluation to do their jobs effectively.



With this handbook, youll feel confident each time you face an M&E challenge, from planning the evaluation and collecting and analyzing data to optimizing results and making evaluation efforts work in your organization. You will use the data to improve your training programs and meet the standards your organization strives for.



The updated edition includes new chapters on how to tell the evaluation story to business leaders, visualize data in reports, and leverage artificial intelligence smartly as well as refreshed chapters on all the M&E fundamentals. Rich in real-life application, it offers practitioner tips, knowledge checks, and support resources and references. Your advisors along the way are an impressive array of experts from the field, each chosen for their knowledge, experience, and actual results in specific areas.



Whether youre a trainer, manager, professor, or student of training evaluation, this handbook has been designed to meet your needs. 

Arvustused

ATDs Handbook for Measuring and Evaluating Training is essential for talent development professionals seeking to demonstrate the true impact of their work. With its clear methodologies and actionable insights, it transforms training evaluation into a strategic tool for driving measurable business success. Abdulrahman Alsheail, Director General of Human Resources, The Institute of Public Administration, Saudi Arabia

Whether you are new to ROI or an experienced ROI practitioner, the second edition of ATD's Handbook for Measuring and Evaluating Training is a must-read that you will use as a reference guide over and over. The wealth of knowledge contained between the pages is phenomenal! Ida Dalessandro-Felix, EMOD, CPC, ACC, CRP, Education Program Director, US Office of Personnel Management

Pattis knowledge about measuring learning programs is second-to-none and this book helps the talent development professional understand how to put together the puzzle of measurement and evaluation. Using her process and measurement strategy has helped us evaluate and validate our learning programs with our senior leaders to place talent development as a top pillar of our enterprise business strategy. Kristine M. Ellis, MEd, MPC, PCC, Director, Talent Development, Florida Blue; A GuideWell Company

It's more critical than ever to elevate our business partnerships with enablement impact mapped to business goals. Patti Phillips, a prominent measurement and evaluation leader, delivers a step-by-step guide that is compelling, comprehensive, and credible. If you invest in one evaluation resource for your L&D strategy, make it this one. Jaimie Krause, PhD, Director of Learning and Development, Indeed

Foreword by Jack J. Phillips, Ph.D.



Measurement, Evaluation, and the ATD Capability Model by Courtney Vital
Kriebs



Introduction

Acknowledgments



Section I: Evaluation Planning



1. Aligning Training to the Business by Faith Krebs



2. Analyzing Performance Gaps by Sardek Love



3. Developing Powerful Program Objectives by Katharine Aldana



4. Planning Your Evaluation Project by Kaycee Buckley



Section II: Data Collection



5. Designing Surveys to Collect Participant Reaction by Will Thalheimer



6. Designing Surveys and Questionnaires for Follow-up Evaluation by Caroline
Hubble



7. Designing and Delivering Tests by Cindy Hill and Eric Vincent



8. Conducting Interviews by Henri van den Idsert



9. Conducting Focus Groups by Katinka Koke



10. Using Action Planning as a Performance Measurement and Transfer
Strategy by Emma Weber



Section III: Data Analysis



11. Using Statistics in Evaluation by Tim Brock



12. Analyzing Qualitative Data by Damien Sanchez



13. Isolating the Effects of the Program by Jack J. Phillips



14. Converting Measures to Monetary Value by Patti P. Phillips



15. Capturing Program Costs by Judith Cardenas



16. Calculating the Return on Investment by Beryl Oldham



17. Measuring Intangible Benefits by Nader Bechini



18. Forecasting ROI by Suzanne Schell



Section IV: Optimize Results



19. Telling the Story by Kevin Yates



20. Visualizing Data by Peggy Parskey



21. Implementing the ISO Standards for L&D Metrics by Dave Vance



22. Using Black Box Thinking by Rachel Baghelai



23. Collecting Data when Evaluating On-the-Job Training by Ron Jacobs



Section V: Make Measurement and Evaluation Work



24. Implementing and Sustaining a Measurement and Evaluation Practice by
Holly
Burkett



25. Getting Stakeholder Buy-In by Brenda Sugrue



26. Following Evaluation Standards by Michael Lawson



27. Leveraging Artificial Intelligence by Trish Uhl



28. Creating a Measurement and Evaluation Strategy by Klaas Toes and
Robin Dijke



About the Editor



Index 
Patti P. Phillips, PhD, CEO of ROI Institute, is a renowned leader in measurement and evaluation. Patti helps organizations implement the ROI Methodology in more than 70 countries around the world. Since 1997, she has been a driving force in the global adoption of the ROI Methodology and the use of measurement and evaluation to drive organizational change. Her work spans private, public, nonprofit, and nongovernmental organizations. Patti is a member of the board of trustees of the United Nations Institute for Training and Research and the International Federation of Training and Development Organizations. She is the chair of the Institute for Corporate Productivity People Analytics Board; principal research fellow for The Conference Board; board chair of the Center for Talent Reporting (CTR); and is an Association for Talent Development (ATD) Certification Institute CPTD fellow. Patti also serves on the faculty of the UN System Staff College in Turin, Italy. Patti lives in Birmingham, Alabama.