This report demonstrates that something is indeed happening. The branding industries - including advertising and PR - provide a third of Norfolk's creative economy, much more than in other cities. Over 3,000 people work in branding in the Norwich region. And jobs are growing fast - 36% between 2018 and 2023. This report also contains a response from Brandland - a five-point manifesto to accelerate this remarkable phenomenon - as well as case studies and some contextual history and testimony from the region.
Introduction from Robert Jones - prelims
Foreword
Alice Macdonald, MP - 9
A branding timeline by John Gordon-Saker - 11
Brandland report; Mapping and growing a cluster by BOP Consulting -17
Manifesto
Brandland's Manifesto - 57
Creating a legacy: A case study - 63
Afterword by Ali Smith - 73
Brandland is a network for people working in and around branding, in and around Norwich, founded by Robert Jones, Professor of Brand Leadership at the University of East Anglia.
