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Business Economics [Pehme köide]

5.00/5 (1 hinnangut Goodreads-ist)
(Nottingham Trent University, UK)
  • Formaat: Paperback / softback, 488 pages, kõrgus x laius: 246x189 mm, kaal: 1190 g, 78 Tables, black and white; 106 Line drawings, black and white; 3 Halftones, black and white; 109 Illustrations, black and white
  • Sari: 360 Degree Business
  • Ilmumisaeg: 19-Aug-2013
  • Kirjastus: Routledge
  • ISBN-10: 1444170457
  • ISBN-13: 9781444170450
Teised raamatud teemal:
Business EconomicsSuurem pilt
  • Formaat: Paperback / softback, 488 pages, kõrgus x laius: 246x189 mm, kaal: 1190 g, 78 Tables, black and white; 106 Line drawings, black and white; 3 Halftones, black and white; 109 Illustrations, black and white
  • Sari: 360 Degree Business
  • Ilmumisaeg: 19-Aug-2013
  • Kirjastus: Routledge
  • ISBN-10: 1444170457
  • ISBN-13: 9781444170450
Teised raamatud teemal:
Püsilink: https://www.kriso.ee/db/9781444170450.html
Märksõnad:

The Eurozone crisis and the age of austerity, as well as challenges to the environment as a result of economic growth have highlighted the need for a greater understanding of those facets of economics that are of most use to businesses and their decision makers.

This book introduces all of the relevant theoretical aspects of the subject and applies them to real-life examples of economics that are of particular interest to students today, including: the impact of globalization; the way in which ‘green’ perspectives can be built into decision making and how the financial crisis has challenged economists, politicians and business people to rethink their existing ideas, particularly with respect to risk management. This innovative textbook features:

  • A clear introduction to the features of economics and the economy that impact upon business decision-making
  • Illuminating case studies that relate business examples to economic concepts
  • Summaries, activities, key terms, review questions and further reading to help reinforce your understanding
  • Additional online support materials

Clear, concise and written by an expert currently lecturing in the field, Business Economics examines economic theory and the practical application of economics in a way that is relevant and understandable to undergraduate students studying modules in this area.

Arvustused

'This is far more than just another Business Economics text. Dransfield goes straight to the heart of what is important in business today. From globalisation to green economics and from markets to money, the extensive range of topics and user friendly style, ensure that this text will be accessible to all students studying a business economics degree or related discipline.'

James Eden, Senior Lecturer in Economics and Finance, Liverpool John Moores University, UK

List of figures
xi
List of tables
xv
Series preface xix
Preface xxi
Guide to the book xxix
1 Introduction To Economics For Business
1(18)
Introduction
2(1)
What is `the economy'?
2(3)
How the economy impacts on business
5(1)
The management of risk
6(3)
How changes in consumer incomes and spending affect business
9(2)
The impact of changes in interest rates on business
11(2)
Some key economic concepts that appear in this book
13(2)
Summary
15(4)
2 Quantitative Analysis For Economists
19(30)
Introduction
20(1)
An econometric approach
21(4)
Using diagrams and simple statistical relationships
25(6)
Making predictions
31(2)
Relating two variables
33(11)
Index numbers 38(437)
Share price indices
44(1)
Summary
45(4)
3 How Markets Work
49(36)
Introduction
50(1)
The nature of a market economy
50(2)
The relationship between price, demand and supply
52(3)
The construction of demand and supply curves
55(5)
Changes in the conditions of demand and supply
60(9)
How to measure elasticity of demand
69(8)
The role of firms in the market
77(3)
Summary
80(5)
4 Costs And Revenues
85(32)
Introduction
86(1)
The nature of cost-volume-profit analysis
86(6)
The average cost of production
92(7)
Costs at different levels of output
99(2)
Illustrating revenues
101(2)
Combining cost and revenue to illustrate profit
103(3)
A marginal approach to profit maximizing
106(8)
Summary
114(3)
5 Different Types Of Market Structures
117(34)
Introduction
118(1)
What is market structure?
118(1)
Types of market structure
119(2)
Perfect competition
121(3)
Monopoly
124(5)
Market structures in the real world
129(9)
Price setting in the real world
138(3)
Price setting in different market settings
141(3)
Allocative efficiency
144(2)
Summary
146(5)
6 Business Strategy In An Economic Context
151(18)
Introduction
152(1)
What business strategy involves
152(2)
The ingredients of strategy
154(1)
The criteria for an effective strategy
154(3)
How an environmental analysis helps to determine the suitability of a strategy
157(2)
The nature of strategic vision, objectives, focus and architecture
159(4)
Business strategy in an economic context
163(1)
Summary
164(5)
7 Government Regulation And Competition
169(24)
Introduction
170(1)
Government intervention
171(3)
The government and the market
174(8)
Creating a competitive environment
182(1)
UK competition law
183(4)
Other forms of government regulation
187(3)
Summary
190(3)
8 The Wider Role Of Government In The Economy
193(28)
Introduction
194(1)
Government's multiple roles and policies
194(1)
The government as producer and employer
195(1)
The government as a stabilizer of the economy
196(6)
The government's role in encouraging competitive markets
202(1)
The government's role in combating market failure
203(1)
The government's international role
203(3)
The government as debt manager
206(3)
The government and inequality
209(1)
Industrial and regional policy
209(4)
Macro-economic policy tools
213(3)
Summary
216(5)
9 Economic Ideas And Policy
221(28)
Introduction
222(1)
The development of economic thinking
222(1)
The classical economists
223(2)
The Marxist economists
225(1)
The neoclassical economists
225(4)
Keynesian economics
229(4)
The neoclassical consensus
233(2)
The free market revival and monetarism
235(2)
The `Third Way'
237(3)
New ways of thinking about the economy
240(4)
Summary
244(5)
10 Economic Indicators
249(32)
Introduction
250(1)
What are economic indicators?
250(1)
Indicators that show the growth of the economy
251(11)
Employment indicators
262(5)
Inflation indicators
267(6)
Population indicators
273(3)
The interest rate
276(1)
The exchange rate
277(1)
Summary
277(4)
11 The International Economy
281(36)
Introduction
282(1)
Advantages of international trade
282(2)
Comparative and absolute advantage
284(4)
The UK as a trading nation
288(1)
The balance of payments
288(3)
The UK's main trading partners
291(1)
The importance of trading blocs
291(4)
The UK and the European Union
295(6)
Exchange rates
301(6)
The euro
307(3)
Crisis in the Eurozone
310(3)
Terms of trade
313(1)
Summary
314(3)
12 The Economics Of Globalization
317(30)
Introduction
318(1)
What is globalization?
318(8)
Who is involved in the globalization process?
326(4)
The economic institutions of globalization
330(4)
The nature of protectionism
334(2)
Foreign direct investment
336(3)
Strategies for entering global markets
339(4)
Summary
343(4)
13 Money, Banking And Finance
347(22)
Introduction
348(1)
The significance of the financial crisis
348(5)
The functions of money
353(1)
Commercial banks
354(2)
Central banks
356(1)
The creation of credit
357(3)
The supply of money
360(1)
Monetary policy and inflation
360(6)
Summary
366(3)
14 Government Fiscal Policy
369(20)
What is fiscal policy?
370(1)
Government spending, taxes and borrowing
371(3)
Types of fiscal policy
374(1)
Types of taxation
375(3)
The impact of direct and indirect taxes
378(3)
The impact of government subsidies
381(4)
Summary
385(4)
15 Green Economics
389(34)
Introduction
390(1)
The environmental challenge
390(1)
Reappraising simple economic theory
391(6)
Sustainable development
397(2)
Different forms of capital
399(1)
Cost-benefit analysis
399(4)
The sustainability spectrum
403(1)
Taking a wider view
404(1)
International collaboration for the commons
405(3)
Ecological footprints
408(1)
Sustainable business models
409(10)
Summary
419(4)
16 Business In The Economy
423(32)
Introduction
424(1)
Matching business strategy with the organizational environment
424(5)
Uncertainty in the economic environment
429(5)
Institutional economics
434(3)
The importance of competitive advantage
437(6)
The size of firms in the market
443(1)
The growth of firms in the market
444(1)
Economies of scale
445(5)
Summary
450(5)
17 Financial Planning And Investment Appraisal
455(20)
Introduction
456(1)
What is investment?
456(3)
The payback method
459(1)
Discounted cash flow to find net present value
460(4)
Accounting rate of return
464(2)
Sources of finance for a business
466(5)
Summary
471(4)
Index 475
Rob Dransfield is Senior Lecturer in Economics and Strand Leader for Business Education at Nottingham Trent University, UK. He is also Tutor for the Financial Times Non-Executive Directors course and has written a number of introductory and international economics books - most recently, Economics for the Caribbean School Certificate (2011, Nelson Thornes).