Design the leadership the future demands. You don’t have to choose between results and relationships, authenticity and authority, or success and sustainability. Leadership by Design gives you the blueprint to build all three, without compro...Loe edasi...
(Ilmumisaeg: 22-Jan-2026, Paperback / softback, Kirjastus: Right Book Press, ISBN-13: 9781917490184)
Whats the secret sauce of unforgettable service? Its that one little thing that sets your service apart from everyone else. In Celebrity Service Secret Sauce, Geoff Ramm invites you in...Loe edasi...
(Ilmumisaeg: 22-Jan-2026, Hardback, Kirjastus: John Wiley & Sons Inc, ISBN-13: 9781394388097)
International bestseller with over half a million copies sold! Celebrate a decade of data storytelling with this special 10th anniversary edition of Storytelling with Data. Featuring refreshed visuals, expanded content, and ne...Loe edasi...
Discover how AI is revolutionizing content marketing and SEO, empowering marketers to optimize, scale, and thrive. Catherine Seda and Jenny Halasz, content marketing and SEO experts, help marketers navigate the AI transformation by exploring the i...Loe edasi...
Learn how to produce and implement digital marketing campaigns using this practical, step-by-step guide, catered for those in the travel industry. Looking to implement smarter digital marketing strategies that deliver real results in tr...Loe edasi...
Beyond the functional benefits of products and services lies a realm of emotional connections where true brand value emerges. This is the domain of Intangience—the science of how intangible values create meaningful human connections. In this groun...Loe edasi...
Looking to create marketing plans that truly connect with your customers?The Customer-Driven Marketing Handbook by Fab Giovanetti is your guide to building effective marketing strategies that focus on real custo...Loe edasi...
Master the evolving landscape of market research with this comprehensive guide that bridges traditional methodologies with cutting-edge digital approaches.Market Research in Practice delivers an overview of the complet...Loe edasi...
When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing s...Loe edasi...
This Element provides a comprehensive overview of organizational stigma research development and identifies future research directions. Organizational stigma is a multidimensional and multidirectional conception. It is developed based on the evalua...Loe edasi...
When your customers succeed, your business succeeds. Customer Success is all about generating revenue growth through customer relationships, outcomes, trust, loyalty, retention and referrals – and Kellie Lucas is a pioneer in the discipline....Loe edasi...
(Ilmumisaeg: 10-Nov-2025, Hardback, Kirjastus: John Wiley & Sons Inc, ISBN-13: 9781394279937)
A powerful and original new take on business strategy—with the customer at the center of it—designed to generate enduring competitive advantage When setting strategy, organizations typically spend too much time thinking about the competi...Loe edasi...
Create a successful, highly efficient digital marketing plan using this top-rated manual, covering a wide range of topics from seamless AI integration to the utilization of digital analytical tools. Digital Marketing Strategy...Loe edasi...
Learn how to implement an integrated AI strategy that connects your marketing, sales and customer experience, to achieve and sustain the competitive edge. In todays rapidly evolving business landscape, AI and machine learning have beco...Loe edasi...
Douglas W. Hubbard, Alexander Budzier, Andreas Bang Leed
(Ilmumisaeg: 23-Oct-2025, Hardback, Kirjastus: John Wiley & Sons Inc, ISBN-13: 9781394239818)
Uncover common project management myths to improve project success How to Measure Anything in Project Management explains why popular methods for measurement in project management are flawed and describes how to conduct measuremen...Loe edasi...
The rapid changes in technology and the rise of AI have heralded the introduction of a new era, which we refer to as the era of hyper-digitalization. This shift has significant...Loe edasi...
A thought-provoking read. -- Financial TimesEverybody in finance and wealth management should read this book – as soon as possible. -- Alec Marsh, Spears MagazineAn insiders look into how Genera...Loe edasi...
Congratulations!You’ve just become the Chancellor of the Exchequer – master of the Treasury – and one of the most powerful people in Britain. Many historic figures have gone before you. And now the latest name on that nob...Loe edasi...
Discover the key to positive workplaces and better results from one of Britains most successful leaders._______________________________The Guardian______________________________...Loe edasi...
(Ilmumisaeg: 28-Aug-2025, Paperback / softback, Kirjastus: John Wiley & Sons Inc, ISBN-13: 9781394378104)
A practical guide to profiting from institutional trading trends The key to being a successful trader is finding a system that works and sticking with it. Author Al Brooks has done just that. By simplifying his trading system and trading o...Loe edasi...
Start with the Customer will reframe your understanding of the modern customer, guide you through the forces shaping their behaviour, reveal the golden rules and cardinal sins of service and help you build a world class service culture, f...Loe edasi...
This comprehensive guide explores the fundamentals of digital business, from understanding digital business models to leveraging emerging technologies and trends.The work begins by examining the rise of digital business and the disruption i...Loe edasi...
(Ilmumisaeg: 22-Jul-2025, Hardback, Kirjastus: Harvard Business Review Press, ISBN-13: 9781647824877)
The missing link between teams and performance: emotional intelligence.Great teams can sometimes feel like magic. Its hard to pin down just why they work so well. But what seems like magic is explainable, and replicable. It starts w...Loe edasi...
(Ilmumisaeg: 12-Jun-2025, Hardback, Kirjastus: John Wiley & Sons Inc, ISBN-13: 9781394349227)
Introducing AI agents, the groundbreaking third wave of AIs integration in the workforce Agentforce: Harnessing the Agency of AI to Scale, Grow, and Lead Any Industry tells you how companies can create and control their own A...Loe edasi...
Actionable tools and insights that are essential to unlocking your potential Oscar Munoz, former CEO of United Airlines In his groundbreaking bestseller Emotional Intelligence, Daniel Goleman revolutionized how we think about intelligence...Loe edasi...
(Ilmumisaeg: 10-Jun-2025, Hardback, Kirjastus: Harvard Business Review Press, ISBN-13: 9781647829735)
Porsches for soccer moms? Patagonia vests for finance bros? Crocs for trendsetters? Weight Watchers for wellness? What happens when growing your brand requires serving new customers with different wants and needs than your current customers?...Loe edasi...
(Ilmumisaeg: 22-May-2025, Hardback, Kirjastus: Springer International Publishing AG, ISBN-13: 9783031831768)
This book is a concise guide on using generative artificial intelligence to drive digital business management and transformation.It is divided into three parts.The first part, How to Work with AI and Generate Success in Business, o...Loe edasi...
(Ilmumisaeg: 20-May-2025, Hardback, Kirjastus: Allen Lane, ISBN-13: 9780241678923)
Winner of the National Book Critics Circle Award 2025 Longlisted for the 2025 Financial Times & Schroders Business Book of the Year A Financial Times Book of the Year 2025 Shortlisted for Foyles Non Fiction Book of the Year 2025 A New York Times Best...Loe edasi...
This book provides an in-depth explanation of public pension plan management and the decision-making processes surrounding pension policies within state and local governments in the United States. This book provides an in-depth expl...Loe edasi...
(Ilmumisaeg: 13-May-2025, Hardback, Kirjastus: Springer International Publishing AG, ISBN-13: 9783031873676)
This book focuses on the use of Artificial Intelligence (AI) for accounting, auditing, and finance. It explores how AI can be leveraged to perform various tasks within these fields and offers real life examples to illustrate its features and facil...Loe edasi...
(Ilmumisaeg: 24-Apr-2025, Paperback / softback, Kirjastus: John Wiley & Sons Inc, ISBN-13: 9781394292608)
Communicating Financials to Executives delivers indispensable insights on how to clearly, effectively and productively communicate financials to executives across industries in an influential manner. In this book, finance practitioners and consultan...Loe edasi...
Artificial intelligence and Generative AI threaten to change everything about how we work, but how can you be prepared for these changes? This is the book for you. From a leading expert on artificial intelligence and generative AI, this practical,...Loe edasi...
Explore the applications, opportunities and considerations of AI for business and unlock value and growth for your organization. Understand and harness the power of artificial intelligence to drive growth and innovation with this compre...Loe edasi...
Discover how financial organizations and professionals can drive socially inclusive fintech purposefully and profitably with this practical guide. Reduce financial exclusion, improve social impact, meet regulatory compliance and tap int...Loe edasi...
*AS HEARD ON THE DIARY OF A CEO PODCAST* MAKE YOUR NEXT CONVERSATION THE ONE THAT CHANGES EVERYTHING Go and get this book, theres very few like it Steven Bartlett If you are a student of what makes people tick, yo...Loe edasi...
Discover the strategies and expert insights that will build your sustainability skillset and arm you with everything you need to make a meaningful impact. The climate crisis is the greatest challenge facing our world, so its vital that...Loe edasi...
(Ilmumisaeg: 30-Dec-2024, Hardback, Kirjastus: John Wiley & Sons Inc, ISBN-13: 9781394288823)
Unlock the power of generative AI to transform your enterprise B2B sales and marketing strategies In AI-Driven Value Management: How AI Can Help Bridge the Gap Across the Enterprise to Achieve Customer Success, authors Craig LeGra...Loe edasi...
This book provides a comprehensive look at banking-as-a-service (Baas), equipping readers with an understanding of the origins, evolution, future, and applications of BaaS and the key differences across global markets.BaaS is a game...Loe edasi...
This fourth edition of Financial Services Marketing firmly reinforces the books role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed i...Loe edasi...
(Ilmumisaeg: 22-Jul-2024, Hardback, Kirjastus: John Wiley & Sons Inc, ISBN-13: 9781394236336)
A fresh look into understanding your prospective customers buying decisions to influence them and win more business Building on the groundbreaking success of the first edition, this newly revised and updated version of Buyer Pers...Loe edasi...
In an unprecedented time of disruption, Web3 in Financial Services cuts through the noise to ensure financial service professionals are equipped with the knowledge needed to benefit from Web3. Web3 in Financial Services...Loe edasi...
Understand the Keys to Client Acquisition and Lasting Relationships#1 New Release in Marketing and Consumer Behavior, and Customer RelationsMaking powerful connections with a prospective client, so they engage and...Loe edasi...
Key performance indicators (KPIs) are widely used across organisations. But are they fully understood in how they can properly shape, improve, or even undermine organisational systems and outcomes? This book presents a framework and tools for meas...Loe edasi...
Cryptocurrency. DeFi. Web3. Fintech. The Metaverse. The future of money is here.The world of money is rapidly changing, but what does it all really mean? Exploring key developments such as blockchain, DeFi and the metaverse, the boo...Loe edasi...
“I devoured every page of this wonderfully written book.” – Sergio Ezama, Chief Talent Officer, Netflix Want to be more confident at work? Youre not alone. So many of us grapple with self-do...Loe edasi...
(Ilmumisaeg: 26-Sep-2023, Paperback / softback, Kirjastus: Hay House Business, ISBN-13: 9781837820580)
From the creator of Product Launch Formula, an expanded edition of the #1 New York Times best-selling guide thats helped countless entrepreneurs make millionsnow in paperback....Loe edasi...
Mixed Media offers students of journalism, advertising, and public relations the tools for making ethical and moral decisions within their professional disciplines. Mixed Media offers students of journalism, advertising, and publi...Loe edasi...
Exploring the darkest side of organizations may have a potential to change our previous assumptions about business life. Scholars both in management and organizational research fields have shown interest in the bright side of behavioral life and h...Loe edasi...
