Drawing on approaches from Linguistic Pragmatics, Critical Discourse Analysis, Conceptual Metaphor Theory, Social Actor Representation Theory, and Framing Theory, this book critically explores the various linguistic devices and pragmatic strategies...Loe edasi...
Inclusivity and Belonging in Chinese Discourse explores how recent language change in the third-person pronoun system of Mandarin Chinese is harnessed by netizens to construct spaces of (non-)belonging along a fluid continuum in the context...Loe edasi...
This book contributes to growing debates on transcreation, applying an Appraisal Theory approach to texts from luxury brands in Chinese and English to reveal new insights into marketing transcreation. This book will be of interest to students and...Loe edasi...
Drawing on Systemic Functional Linguistics (SFL), this book introduces readers to the methods for analysing discourse/texts written and spoken in the Chinese language. It presents Chinese discourse as a semantic unit, adopting a trinocular view in t...Loe edasi...
Drawing on Systemic Functional Linguistics (SFL), this book introduces readers to the methods for analysing discourse/texts written and spoken in the Chinese language. It presents Chinese discourse as a semantic unit, adopting a trinocular view in...Loe edasi...
A Notional Analysis of Chinese Academic Discourse on China presents an executive summary of Chinese academic discourse about China’s progress and achievements in the past one hundred years. Notional Analysis of Chinese Ac...Loe edasi...
This book helps readers to understand communication and society in contemporary China through systematic analysis of multimodal discourse at the national, institutional, and individual levels. China has undergone profound changes during the past d...Loe edasi...
Drawing from rich, naturally occurring language data and synthesizing insights from the fields of interpersonal pragmatics and Chinese interpersonal communication, this book presents a compelling exploration of the management of negative emotions...Loe edasi...
Linguistic Explorations in Translation Studies provides an English translation of one of the first attempts made by a Chinese scholar to apply Hallidays Systemic Functional Linguistics (SFL) to translation studies. The original Chinese edition was...Loe edasi...
The Language of Nation-State Building in Late Qing China investigates the linguistic and intellectual roots of China’s modern transformation by presenting a systematic study of the interplay between language innovation and socio-political...Loe edasi...
This book offers an in-depth study of the quasi-political, self-deprecating and parodic buzzwords and memes prevalent in Chinese online discourse. Combining discourse analysis with in-depth audience research amongst the young internet users who depl...Loe edasi...
This book extends the traditional research perspective of single sentences and contexts to the textual structure of real discourse materials. Taking discourse functional grammar as its theoretical orientation, the book combines relevant theories wit...Loe edasi...
This book contributes to growing debates on transcreation, applying an Appraisal Theory approach to texts from luxury brands in Chinese and English to reveal new insights into marketing transcreation. This book will be of interest to students and...Loe edasi...
Inclusivity and Belonging in Chinese Discourse explores how recent language change in the third person pronoun system of Mandarin Chinese is harnessed by netizens to construct spaces of (non-) belonging along a fluid continuum in the contex...Loe edasi...
A Notional Analysis of Chinese Academic Discourse on China presents an executive summary of Chinese academic discourse about China’s progress and achievements in the past one hundred years. ...Loe edasi...
This book evaluates the genre structure and generic features of corporate social responsibility (CSR) reports using a corpus-based approach. It examines similarities and differences of business communication across cultures and provides insights i...Loe edasi...
Language, Gesture, and Context of Use in Mandarin Chinese is a study of quantitative-qualitative analysis of linguistic-gestural instances from conversations among adult native speakers of Taiwan Mandarin. ...Loe edasi...
