(Ilmumisaeg: 30-Jan-2018, Hardback, Kirjastus: John Wiley & Sons Inc, ISBN-13: 9781119387503)
How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, the...Loe edasi...
This essential guide reinvents selling for today’s B2B market, showing sellers how to overcome stalled deals and customer indecision Business-to-business commerce is broken. Today’s customers find themselves overwhelmed by too many...Loe edasi...
In this book, the authors evaluate the relationship between the perceived value of a shopping centre and customer engagement by identifying consumer motives, purchase behaviour and responsiveness to marketing strategies. There are...Loe edasi...
(Ilmumisaeg: 13-May-2025, Hardback, Kirjastus: Matt Holt Books, ISBN-13: 9781637746769)
From organizational consultant and bestselling author Joseph Michelli, a close look at the groundbreaking practices at Amazon’s One Medical, revealing the key strategies that make them a revolutionary force in healthcare and an inspiration for all...Loe edasi...
Digital transformation is not an end in itself. The focus of this process must always be on enhancing customer benefits and improving the efficiency of service provision. Only in this way can digital transformation be meaningful and successful for...Loe edasi...
Imagine being able to really understand your customers! If you run a small business, you probably wish you had access to the sophisticated market research that big businesses have at their disposal. Katie Tucker reveals 10 simple road-tested tools...Loe edasi...
This book presents a cutting-edge customer-centric design approach, equipping readers with specific tools to effectively analyze customer needs and develop top-tier designs while taking pricing and competition into account. The meticulously chosen...Loe edasi...
This book presents a cutting-edge customer-centric design approach, equipping readers with specific tools to effectively analyze customer needs and develop top-tier designs while taking pricing and competition into account. The meticulously chosen...Loe edasi...
(Ilmumisaeg: 28-Feb-2025, Hardback, Kirjastus: Edward Elgar Publishing Ltd, ISBN-13: 9781035300181)
This prescient Handbook adopts an overarching perspective on service experiences in business contexts. Incorporating up-to-date research and empirical case studies, chapters focus on customer experience design, innovation and management in the digita...Loe edasi...
(Ilmumisaeg: 10-Feb-2025, Hardback, Kirjastus: Apple Academic Press Inc., ISBN-13: 9781774918128)
Technology is an indispensable part of the business world with firms using digital platforms to gain/create, maintain and deliver customer experience, especially post-pandemic. Digitization involves the comprehensive integration of digital technol...Loe edasi...
Zero Complaints: The Path to Continuous Value Creation is the ONLY book that lays out the importance for organizations to ensure their customers do not have a need to complain and share their frustrations with other customers.The book shows...Loe edasi...
Zero Complaints: The Path to Continuous Value Creation is the ONLY book that lays out the importance for organizations to ensure their customers do not have a need to complain and share their frustrations with other customers Zero C...Loe edasi...
In the context of the tourism and hospitality industry, this book aims to offer a comprehensive blend of theoretical insights and empirical research. It delves into sustainable practices, customer experiences, co-creation dynamics, technology-driven...Loe edasi...
Despite the promise of an enhanced customer experience through new technology, we have witnessed the widespread collapse of consumer trust. This book challenges the preconceptions of the Customer Experience (CX) movement, upturns long-held beliefs...Loe edasi...
Despite the promise of enhanced customer engagement through new technology, consumer trust has suffered widespread collapse and annual corporate losses are in the trillions. This book exposes the faulty foundation of the populist Customer Experien...Loe edasi...
