For organizations that want to create real impact, there’s a new strategic role in the senior leadership team. CEvOs design events that are transformational, and this is how they do it.
Explore the art and science of how to create and curate transformational events
In an age of deep fakes and misinformation, business and professional events are more important than ever before. Live events are where real people have authentic conversations, where trust can flourish. They convene communities, create connections and host conversations, and ultimately they can change the world.
Events have been elevated around the boardroom table: they’re no longer simply a cost centre, but drivers of revenue and purpose. They have the power to inspire world leaders, change government policy and transform the conversation in sectors from immunology to indigenous rights. But creating such purposeful, transformational events is a strategic, not a tactical undertaking. The Chief Event Officer’s Playbook sets out a blueprint for designing the new generation of events: envisioning the narrative, articulating the purpose and curating the content.
Drawing on her decades of experience across a wide range of events - media-owned, commercial events, corporate, non-profit and association – Sasha Frieze has created the essential guide for CevOs, aspiring CevOs, Event Directors and Planners, CMOs, boards and anyone involved in delivering business and professional events.
Introduction: Why CEvOs matter
One: Designing the event transformation
Two: Architecting / envisioning the journey
Three: Mapping the stakeholders
Four: Articulating the purpose
Five: Curating the content
Six: Amplifying the message
Seven: Reimagining / Creating the welcome
Eight: Crafting the experience
Nine: Understanding the money
Ten: Evaluating the big picture
Afterword: Looking deeper
Appendix Event Transformation Methodology downloads
Sasha Frieze FRSA FCIM is an award-winning event strategist, delivering 1,000+ events in 30+ years. Sasha has worked for decades with clients across media owners, corporates, associations and non- profits. Her clients include the United Nations Foundation, The Guardian, The BMJ, the Open Data Institute, Aberdeen Investments, Raymond James, Incisive Media, Informa, the British Society for Immunology and the Royal College of Anaesthetists.
Sasha is a Trustee of the British Society for Haematology subsidiary enterprises company, a Fellow of both the Chartered Institute of Marketing and The Royal Society of Arts, a visiting lecturer in event management at The University of Westminster, London, and a frequent speaker at industry events.
