Most organisations are good at talking and poor at listening. This gap is a huge cost in revenue, staff retention, and public trust. Jim Macamara makes a strong business case for the value of organizational listening and provides scalable tools for embedding listening into organisational culture and shifting from one-way communication to meaningful two-way dialogue. I highly recommend Jims book. -- Raquel Ark, Past President, International Listening Association, USA This book is a must-read for every communication professional and even more so for every manager. Its much more than just a concise intro: its deep, practical, and packed with smart principles, hands-on methods, and useful tools After reading it, the cost-benefit of organizational listening becomes crystal clear. -- Betteke van Ruler, University of Amsterdam, the Netherlands This book is a masterscript. Professor Jim Macnamara synthesizes and reflects on over 10 years of personal and other research on the importance of organizational listening to produce the definitive work on this topic. He not only provides the solid base on which to make recommendation for actions but provides a blueprint for how that action should be undertaken. -- Anne Gregory, University of Huddersfield, UK
