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Corporate Social Responsibility, Public Relations and Community Engagement: Emerging Perspectives from South East Asia [Kõva köide]

4.00/5 (2 hinnangut Goodreads-ist)
(Middle Tennessee State University, USA), (RMIT University, Australia)
  • Formaat: Hardback, 188 pages, kõrgus x laius: 234x156 mm, kaal: 430 g, 2 Tables, black and white; 1 Line drawings, black and white; 1 Illustrations, black and white
  • Sari: Routledge New Directions in PR & Communication Research
  • Ilmumisaeg: 06-Sep-2018
  • Kirjastus: Routledge
  • ISBN-10: 1138838128
  • ISBN-13: 9781138838123
Teised raamatud teemal:
Corporate Social Responsibility, Public Relations and Community Engagement: Emerging Perspectives from South East AsiaSuurem pilt
  • Formaat: Hardback, 188 pages, kõrgus x laius: 234x156 mm, kaal: 430 g, 2 Tables, black and white; 1 Line drawings, black and white; 1 Illustrations, black and white
  • Sari: Routledge New Directions in PR & Communication Research
  • Ilmumisaeg: 06-Sep-2018
  • Kirjastus: Routledge
  • ISBN-10: 1138838128
  • ISBN-13: 9781138838123
Teised raamatud teemal:
Püsilink: https://www.kriso.ee/db/9781138838123.html
Märksõnad:
Diverse in economic development, political and mass media systems, the countries in Southeast Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility.

In our globalized environments, knowledge of power, culture and the colonial histories that influence and shape business and governance practices are increasingly important. Focusing on six countriesIndonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnamthe book discusses how public relations (PR) and corporate social responsibility (CSR) discourse are constructed, interpreted, communicated and enacted in this diverse emerging region. By connecting the disparate disciplines of participatory and development communication with PR and CSR discourse, this innovative text explores the tensions between concepts of modernity and traditional values and their role in engendering creativity, compliance or resistance.

This book will be of interest to researchers, educators and advanced students in the fields of public relations, communication, corporate social responsibility, corporate communications and Southeast Asia studies.
List of illustrations
viii
Acknowledgments ix
1 Introduction: exploring the connections
1(24)
2 Beyond nation building: CSR and sustainability in Indonesia
25(24)
3 CSR/PR discourse as advocacy and aspirational talk in Malaysia
49(26)
4 CSR as social development in postcolonial Philippines
75(23)
5 Singapore's strategic social enterprise and inclusive CSR
98(19)
6 Sustainable community development and risk mitigation in Thailand
117(20)
7 Blurring CSR/PR boundaries: transactional approaches in Vietnam
137(26)
8 Conclusion: connecting the narratives
163(19)
Index 182
Marianne D. Sison is senior lecturer and program manager at RMIT Universitys School of Media and Communication, Melbourne, Australia. She is convenor and founding chair of the Asia Pacific Public Relations Research and Education Network, an Urban Scholar at RMITs UN Global Compact Cities Program and Australian lead in the Global Capabilities Framework research project. A former Deputy Dean (International) at RMITs School of Media and Communication, she is a fellow of the Public Relations Institute of Australia and member of the International Association of Business Communicators.

Zeny Sarabia-Panol is professor and associate dean at Middle Tennessee State University, U.S.A. She is also the former editor of the Association for Education in Journalism and Mass Communications International Communication Research Journal and now serves on its editorial board. She also sits on the editorial board of the International Journal of Strategic Communication and AEJMCs Journalism and Mass Communication Educator. An alumna of the Journalism and Mass Communication Leadership Institute for Diversity, she served as interim director of MTSUs School of Journalism in 20082009.