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Creating Value: Successful Business Strategies 2nd edition [Kõva köide]

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  • Formaat: Hardback, 394 pages, kõrgus x laius: 246x174 mm, kaal: 453 g
  • Ilmumisaeg: 11-Sep-2017
  • Kirjastus: Routledge
  • ISBN-10: 113847004X
  • ISBN-13: 9781138470040
Teised raamatud teemal:
Creating Value: Successful Business Strategies 2nd editionSuurem pilt
  • Formaat: Hardback, 394 pages, kõrgus x laius: 246x174 mm, kaal: 453 g
  • Ilmumisaeg: 11-Sep-2017
  • Kirjastus: Routledge
  • ISBN-10: 113847004X
  • ISBN-13: 9781138470040
Teised raamatud teemal:
Püsilink: https://www.kriso.ee/db/9781138470040.html
'Creating Value through Business Strategy' is the new edition of 'Creating Value: Shaping Tomorrow's Business', winner of the MCA price for best management in 1997. This new edition provides constructive guidelines to readers to open their minds to the challenges of creating value. It extends and updates the reasons for the choice of the individual offering as the strategy unit and intensifies and extends the challenges to standard approaches and conventional thinking. Updates to all the material from the first edition are included and new examples have been added throughout.

Provides constructive guidelines to readers to open their minds to the challenges of creating value. This book extends the reasons for the choice of the individual offering as the strategy unit and intensifies and extends the challenges to standard approaches and conventional thinking. It also includes examples.

Arvustused

'an innovative, customer-led approach to strategy' David J. Collis, Harvard Business School

'..stimulating, insightful, and challenges conventional thinking.' Robert Grant, Professor of Management, Georgetown University, USA

'Rigorous, clear and well-argued'. Patrick Barwise, Professor of Management and Marketing, London Business School.

Chapter 1 Purpose, Scope and Basics; Part 1 Fundamentals: The Framework
and Its Main Building Blocks;
Chapter 2 Objectives: What Is Business Strategy
For?;
Chapter 3 Competitive and Corporate Strategy Why Centred on
Offerings?; Part 2 Understanding Competitive Positioning and Strategy;
Chapter 4 Differentiation Creates Private, Not Public Markets;
Chapter 5
Differentiation and Its Dimensions: Classification of Competitive Strategies;
Chapter 6 Competitive Positioning: Differentiation and Price;
Chapter 7
Competitive Positioning in Imperfect Markets with Dominant Sellers; Part 3
Competitive Strategies For Profit;
Chapter 8 Competitive Strategy: What Makes
It Profitable?;
Chapter 9 Competitive Strategy: Dynamics of Positioning; Part
4 Resources and Business Strategy;
Chapter 10 The Theory of Winning Resources
(the Resource-Based View);
Chapter 11 Winning Resources for the Manager;
Chapter 12 The scissors Process for Choosing a Competitive Strategy; Part 5
Corporate Strategy for Clusters of Offerings;
Chapter 13 Corporate Strategys
Task Is to Build Financial Value;
Chapter 14 False and Valid Tests of
Corporate Strategy;
Chapter 15 The Corporate Raider or Catalyst;
Chapter 16
Valuable Clusters of Offerings: Relatedness;
Chapter 17 How Do Managers
Develop Successful Corporate Strategies?; Part 6 Other Implications of the
Framework;
Chapter 18 Where in the World to Sell and Operate;
Chapter 19
Operating and Organizational Aspects of This Framework;
Shiv S. Mathur, Alfred Kenypson