This book presents contemporary discussions on how consumers think, decide, and act in the digital world. Through contributions from scholars across diverse marketing domains, the book explores online decision-making, social engagement, influencer d...Loe edasi...
The book focuses on emerging digital marketing and consumer culture research directions. It brings together work on immersive experiences, AI-driven innovation, and cultural influences that shape modern consumption. The chapters examine how technolo...Loe edasi...
This book introduces mobile ethnography as an in-situ qualitative research method that enables participants to document lived experiences on smartphones as they unfold. By capturing in-situ data such as text, photos, videos, audio, ratings, timestam...Loe edasi...
This book bridges cutting-edge AI research with actionable business recommendations, revealing how recommendation type, communication style, AI humanity, and even AI humor shape consumer engagement. Utilizing a mixed-method approach that combines ex...Loe edasi...
This book is about how twenty-first century capitalism is re-making the roles of customer and customer service provider, shedding light on why consumer capitalism has come to feel so punishing for so many. In call centers, banks, airports, univers...Loe edasi...
(Ilmumisaeg: 21-Apr-2026, Hardback, Kirjastus: Stanford University Press, ISBN-13: 9781503645462)
This book is about how twenty-first century capitalism is re-making the roles of customer and customer service provider, shedding light on why consumer capitalism has come to feel so punishing for so many. In call centers, banks, airports, univers...Loe edasi...
This book presents the Digital Marketing Roadmapa practical framework that helps you plan, execute, and measure your companys marketing across digital channels. The rapid rise of digital technologies creates new opportunities and tools almost daily...Loe edasi...
Customer management has taken on entirely new forms since digitalization. This brand-new CRM book is dedicated to the latest approaches that dominate sales, marketing, and service in this era of digitalization. Topics include Omni-Channel or mobile...Loe edasi...
This book explores how organizations can leverage AI to understand customer behavior, optimize pricing strategies, and enhance decision-making processes. It is essential for business owner and industry enthusiast, for students and research...Loe edasi...
This textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital environment. Offering an in-depth understanding of the dynamic changes in consumer behavior, this text is ideal core reading for advanced...Loe edasi...
This textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital environment. Offering an in-depth understanding of the dynamic changes in consumer behavior, this text is ideal core reading for advanced...Loe edasi...
The information in this book provides existing executives, managers, and those who are studying business tactics that have the proven potential to change how businesses operate, improve customer experience, and positively impact financial success...Loe edasi...
The information in this book provides existing executives, managers, and those who are studying business tactics that have the proven potential to change how businesses operate, improve customer experience, and positively impact financial success...Loe edasi...
(Ilmumisaeg: 03-Feb-2026, Hardback, Kirjastus: Harvard Business Review Press, ISBN-13: 9798892791373)
Take your customers on a journey of self-improvement, meaning, and change.A new fundamental economic shift is emerging: an economy based on transformative experiences that guide people to change, achieve their aspirations, and become...Loe edasi...
This book provides valuable insights into omnichannel customer behaviour and experiences during the switching process from online to offline channels and vice versa. It explores the key trends in consumer shopping behaviours in omnichannel retailing...Loe edasi...
This book emphasizes the importance of customer service in various industries, highlighting its role in profitability. It presents numerous examples to remind leaders of the detrimental impact of neglecting customer service and the need for proact...Loe edasi...
This book emphasizes the importance of customer service in various industries and highlights its role in profitability. It presents numerous examples to remind leaders of the detrimental impact of neglecting customer service and the need for proac...Loe edasi...
Develop a practical and flexible marketing plan that puts your customer at the forefront and builds real connections. Looking to create marketing plans that truly connect with your customers?The Customer-Driven Marketi...Loe edasi...
This book provides a structured overview of Customer-Dominant Logic and formulates fundamental principles that form the basis for a realignment of customer-oriented corporate management. Customer-Dominant Logic is an innovative marketing logic that...Loe edasi...
Selling is changing. As AI becomes ever more pervasive, your ability to have conversations that customers find enjoyable, insightful and productive becomes ever more important.How to Sell focuses on conversational rather than consu...Loe edasi...
The essential guide to conversational selling – the mindsets, knowledge and skills that every salesperson needs to master, and which every sales manager needs to be able to teach. Selling is changing. As AI becomes ever more pervasi...Loe edasi...
Temporality and the importance of time has evolved over the centuries. From an abstract philosophical perspective of the meaning of time, to a quantifiable commercialisation of yield from individual units of time, we have long appreciated time’s...Loe edasi...
This book provides a comprehensive overview of consumer-brand relationships (CBR) in tourism and hospitality marketing management, including pre-, during- and post-COVID-19 pandemic. It critically investigates the current debates and questions withi...Loe edasi...
This book explores emerging and alternative customer journeys in fashion. Customer journeys are typically defined by decision-making in three stages, pre-purchase, purchase and post-purchase that have a well-ordered, linear sequence. However, the...Loe edasi...
When your customers succeed, your business succeeds. Customer Success is all about generating revenue growth through customer relationships, outcomes, trust, loyalty, retention and referrals – and Kellie Lucas is a pioneer in the discipline....Loe edasi...
Deliver service they’ll never forget—and build a brand they’ll never leave.In The Unforgettable Advantage: How to Deliver Service They Remember, businesses in both B2B and B2C sectors will discover how to turn everyday custome...Loe edasi...
(Ilmumisaeg: 02-Nov-2025, Hardback, Kirjastus: Springer International Publishing AG, ISBN-13: 9783031980138)
This book examines the development of an information technology architecture that promotes automated, agile, and transformative enterprises while adhering to environmental and ethical guidelines. It explores ho...Loe edasi...
This book presents contemporary discussions on how consumers think, decide, and act in the digital world. Through contributions from scholars across diverse marketing domains, the book explores online decision-making, social engagement, influencer d...Loe edasi...
The book focuses on emerging digital marketing and consumer culture research directions. It brings together work on immersive experiences, AI-driven innovation, and cultural influences that shape modern consumption. The chapters examine how technolo...Loe edasi...
This book introduces mobile ethnography as an in-situ qualitative research method that enables participants to document lived experiences on smartphones as they unfold. By capturing in-situ data such as text, photos, videos, audio, ratings, timestam...Loe edasi...
In today’s hyper-competitive marketplace, average service is invisible—and bad service goes viral. The onlypath to lasting customer loyalty and explosive growth is delivering moments of WOW at every touchpoint.In think WOW: Exceptio...Loe edasi...
The purpose of this book is to provide a detailed perspective of consumer safety associated with the consumption of products associated with daily use from FMCG to green products of FMCG. This book will also discuss governmental actions to provide c...Loe edasi...
This book bridges cutting-edge AI research with actionable business recommendations, revealing how recommendation type, communication style, AI humanity, and even AI humor shape consumer engagement. Utilizing a mixed-method approach that combines ex...Loe edasi...
Imagine walking into every sales conversation with total confidence—knowing exactly what to say, when to say it, and how to turn hesitant prospects into eager, lifelong customers. In Close That Sale, world-renowned sales expert B...Loe edasi...
Put the ideas of the New York Times bestseller Unreasonable Hospitality into action with this beautifully illustrated, interactive companion guide from Will Guidara, former co-owner of the legendary restaurant Eleven Madison Park. With hi...Loe edasi...
This book is about how twenty-first century capitalism is re-making the roles of customer and customer service provider, shedding light on why consumer capitalism has come to feel so punishing for so many. In call centers, banks, airports, univers...Loe edasi...
(Ilmumisaeg: 21-Apr-2026, Hardback, Kirjastus: Stanford University Press, ISBN-13: 9781503645462)
This book is about how twenty-first century capitalism is re-making the roles of customer and customer service provider, shedding light on why consumer capitalism has come to feel so punishing for so many. In call centers, banks, airports, univers...Loe edasi...
This book presents the Digital Marketing Roadmapa practical framework that helps you plan, execute, and measure your companys marketing across digital channels. The rapid rise of digital technologies creates new opportunities and tools almost daily...Loe edasi...
Customer management has taken on entirely new forms since digitalization. This brand-new CRM book is dedicated to the latest approaches that dominate sales, marketing, and service in this era of digitalization. Topics include Omni-Channel or mobile...Loe edasi...
This book explores how organizations can leverage AI to understand customer behavior, optimize pricing strategies, and enhance decision-making processes. It is essential for business owner and industry enthusiast, for students and research...Loe edasi...
(Ilmumisaeg: 05-Mar-2026, Hardback, Kirjastus: Advantage Media Group, ISBN-13: 9798891882584)
In The Hospitality Advantage, Bruce Craul shows you how genuine hospitality is more than just a “nice to have”—it’s a game-changing business strategy. Turn Hospitality Into Your Business’s Superpower...Loe edasi...
Discover how effective customer relationship management transforms business success by fostering loyalty and satisfaction. Delve into CRM fundamentals, data-driven marketing, segmentation, multi-channel strategies, and AI-powered personalization tha...Loe edasi...
This textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital environment. Offering an in-depth understanding of the dynamic changes in consumer behavior, this text is ideal core reading for advanced...Loe edasi...
This textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital environment. Offering an in-depth understanding of the dynamic changes in consumer behavior, this text is ideal core reading for advanced...Loe edasi...
The information in this book provides existing executives, managers, and those who are studying business tactics that have the proven potential to change how businesses operate, improve customer experience, and positively impact financial success...Loe edasi...
The information in this book provides existing executives, managers, and those who are studying business tactics that have the proven potential to change how businesses operate, improve customer experience, and positively impact financial success...Loe edasi...
(Ilmumisaeg: 03-Feb-2026, Hardback, Kirjastus: Harvard Business Review Press, ISBN-13: 9798892791373)
Take your customers on a journey of self-improvement, meaning, and change.A new fundamental economic shift is emerging: an economy based on transformative experiences that guide people to change, achieve their aspirations, and become...Loe edasi...
This book provides valuable insights into omnichannel customer behaviour and experiences during the switching process from online to offline channels and vice versa. It explores the key trends in consumer shopping behaviours in omnichannel retailing...Loe edasi...
