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Cut-Through: The pitch and presentation playbook [Kõva köide]

  • Formaat: Hardback, 228 pages, kõrgus x laius x paksus: 216x140x17 mm, greyscale drawings, slides, charts and tables; 7 Illustrations
  • Ilmumisaeg: 02-Dec-2025
  • Kirjastus: Practical Inspiration Publishing
  • ISBN-10: 1788608356
  • ISBN-13: 9781788608350
Teised raamatud teemal:
  • Formaat: Hardback, 228 pages, kõrgus x laius x paksus: 216x140x17 mm, greyscale drawings, slides, charts and tables; 7 Illustrations
  • Ilmumisaeg: 02-Dec-2025
  • Kirjastus: Practical Inspiration Publishing
  • ISBN-10: 1788608356
  • ISBN-13: 9781788608350
Teised raamatud teemal:

You are always selling.

You’re not just convincing people to buy your products or services, you’re asking them to buy into you and your ideas. In a world where attention is at a premium, we have to be able to cut through the noise. Pitches and presentations aren’t something to wing. Top performers understand the importance of preparation: knowing exactly what to say and how to say it. Get it right and you will supercharge your results and propel your career forward.

Cut-Through reveals a proven step-by-step process for crafting your ideas, then delivering a winning performance. You’ll discover how to crystallise your thinking into ‘sticky’ key messages, then wrap them into a narrative framework that makes your audience lean in and engage. Packed with easy-to-implement tools and techniques, it also gives you access to a library of powerful resources including a diagnostic scorecard, bite size videos, cheat sheets and more.

Dominic Colenso started his career as an actor, most famously playing Virgil Tracy in the Hollywood remake of Thunderbirds alongside Sir Ben Kingsley. He now works with businesses around the world, helping individuals and teams take centre stage and deliver outstanding results.



A step-by-step playbook for perfecting your pitch or presentation then delivering a winning performance.

Preface: It starts with silence

INTRODUCTION: Why life's a pitch

1. DISCOVER: Zoom out to the big picture



Don't be afraid to say no
Know your audience
Stand & Deliver: Facts vs Feelings
Put people in boxes
Stand & Deliver: Who Am I Talking To?
Know what you want
Stand & Deliver: See It. Feel it. Say it.
Pick the right team
Celebrate your uniqueness
There's always competition
Stand & Deliver: Define. Differentiate. Destroy
Go big to go small
Chapter Summary

2. DISTIL: Cut it back to the core

Step 2: Distil



Pick the format
Find the essence
Write the headline
Harness the power of three
Stand & Deliver: What do you want them to know?
Make them feel something
Stand & Deliver: What do you want your audience to feel?
Don't be afraid to ask
Stand & Deliver: What do you want your audience to do?
Make it towards or away from
Stand & Deliver: Why now?
Add some stardust
Use the blockbuster formula
Stand & Deliver: 20:70:10
Chapter Summary

3. DESIGN: Craft a blockbuster narrative



Step 3: Design
Always go back to the exam question
Decide on how to script it
Brilliant beginnings
Stand & Deliver: Create a S.T.A.R. Opening
Mesmerising middles
Become a master storyteller
Stand & Deliver: Choose your middle 1.2.3.
Excellent endings
Stand & Deliver: Season your ending with S.A.L.T.
A presentation on a page
Choose your visual approach
Don't kill them with boring slides
Stand & Deliver: Make sure it flows
Chapter Summary



DRILL: Prepare a star performance

Step 4: Drill



Rehearse like a pro
Stand & Deliver: Create a rehearsal schedule
Bring the words to life
Fine tune your teamwork
Stand & Deliver: Speed runs
Don't ignore the camera
Stand & Deliver: Set the stage for success
Prepare for Q&A
Stand & Deliver: Draft a worse case list
Have a plan B and C
Stand & Deliver: Pack a parachute
Chapter Summary

5. DELIVER: Leave them wanting more



Step 5: Deliver
Ditch the nerves
Stop before you start
Stand & Deliver: Take a deep breath
Warm up your instrument
Stand & Deliver: Plan your warm-up
Check the tech
Start with a bang
Don't forget to unmute
Stand & Deliver: Use a checklist
Stop the tumbleweed
Handle any objections
Chapter Summary

6. DEBRIEF: Enjoy the accolades and learn from the critics



Step 6: Debrief
Review your performance
Ask for feedback
Build your presentation bank
Stand & Deliver: Capture your learning
Chapter Summary

Epilogue: Action! Taking the next step

Acknowledgements

Appendix A: More formulas for a 1.2.3. middle

The Author

Also by Dominic Colenso

Endnotes
By the time he was 26 Dominic Colenso had flown a spaceship, lost a million dollars and been fired by Simon Cowell. He now empowers businesses, sales teams and leaders around the world to increase the impact of their communication and perform at their best under pressure. Hes also the host of the Why Lifes A Pitch podcast.