Data-Driven Business Models [Multiple-component retail product]

In this book/CD-ROM package, Weber (integrated marketing, Kansas University) offers mid- to senior-level managers practical insight on how to choose and use the most effective tools to measure business performance. Coverage encompasses basic ideas of business modeling, principles of data mining, and direct marketing. The CD-ROM contains real data from anonymous clients. Annotation ©2005 Book News, Inc., Portland, OR (booknews.com)

While there are lots of works on business modeling and strategic planning, most are either theoretical abstractions or models driven by financial formulas rather than by "where the money is"-in a company's customers and their unmet needs and wants. On the other hand, there are books on data mining and related subjects, but they either get hung up with the technical execution or limit themselves to the marketing perspective. Data-Driven Business Models will marry the best of both. Using measured performance has become a favorite topic of seminars and articles in the trades and business press. For the purposes of this book it means how you view, develop and run your business-using all of the data available to do that-and how to model and to continuously reinvent that business too meet the needs of current customers and identify and capitalize on new profitable opportunities. Theoretically every business should be concerned about this subject. But in general the idea of business models has become a matter of concern and interest for most companies beyond the level of small business--over $50 or $100 million in annual sales up through the Fortune 100.