'A sign of a profession becoming mature is when it begins to pay more attention to ethics, values and responsibilities of practitioners rather than being excited about fashionable ideas and new marketing devices. Benita Mayhead is clearly in tune with the professional maturation of the coaching field offering a book with a fresh look at the duty of care that is expected from us as coaches. Her book is a systematic exploration of duty of care as a concept and its application to practice. Not just an opinion-based text, it is supported by a wide range of relevant conceptual and research-based sources as well as her own doctoral study. It will be an important asset for a serious beginner in the coaching field whilst also challenging some unquestioned assumptions held by seasoned practitioners.'
Professor Tatiana Bachkirova, International Centre for Coaching and Mentoring Studies, Oxford Brookes University
'Benita's book Duty of Care in Coaching is a rigorous and thought-provoking exploration of duty of care in coaching. Grounded in empirical research and contemporary coaching theory, it offers a critical yet highly practical examination of the ethical responsibilities coaches face in their professional practice. What sets this work apart is its ability to bridge conceptual depth with real-world applicability. Benita articulates complex ethical dilemmas with clarity and precision, supporting coaches in refining their practice through evidence-based insights and reflective inquiry. Her writing is both engaging and academically robust, making this book an essential resource for those committed to coaching with integrity, responsibility, and impact. A foundational text for scholars, practitioners, and anyone invested in the ethical maturation of the coaching profession.'
Dr Christine Vitzthum, CEO, 2TOP GmbH, EMCC Global Master Practitioner
'Coaching of both individuals and teams have become the norm in corporate life today. This has led to an assumption of set standards for coaching as in other professions. Given the reach and impact of coaches, these certainly should be established. It is therefore refreshing to see Benita address the crucial issue of duty of care in coaching, bringing the rigour of the scientific method in her approach. In a world where anyone can profess to be an expert, her grounding in evidence elevates this to the standards the profession deserves. Adding to it the benefit of her own accomplished experience and warm tone of voice. I hope this is the first of many.'
Neela Das, VP of Technology Optimisation, Elsevier (RELX)
'I believe duty of care is a critical consideration for coaches and yet overlooked by some in the field. This can have a serious impact on the success of the assignment and the mental wellbeing on the coachee. I have been a client of Benitas for many years and have seen the positive impact that can be achieved when coaches consider the principles and key roles and responsibilities of duty of care from the outset. Benita has drawn upon her own learning and relevant research to shine a light on the key concepts of duty of care in her book, along with practical advice and frameworks for practitioners at every level.'
David Wilson, Group Head, Risk Intelligence, LSEG
'Dr Benita Mayheads book Duty of Care in Coaching is an essential and timely contribution to the coaching profession, shedding light on the often-overlooked concept of duty of care. Grounded in rigorous research and real-world insights, this book challenges coaches to reflect deeply on their ethical responsibilities and professional standards. In an increasingly complex and interconnected world, where cultural differences shape coaching relationships, the need for ethical awareness has never been greater. Benita expertly navigates these nuances, offering invaluable guidance for both new and experienced practitioners. A must-read for those committed to ethical excellence, ensuring coaching remains a responsible and transformative practice that upholds the highest standards of care across diverse contexts.'
Coretta Hine, Founder CEO, Coretta Coaching & Consultancy, President EMCC UK
'I am sure that Benitas evidence-based, practice-oriented book Duty of Care in Coaching will become a staple companion for coaches and researchers alike. Benita discusses the concepts, theories and research findings from academic research in a highly relatable way, so any practitioner can integrate these ideas in their own practice. Benita acknowledges the duty of care dilemmas that lie in the murky grey areas of everyday coaching practice, and brings these to life with rich examples. On a personal level, I particularly enjoyed the book because I can hear Benitas voice just as it sounds in person: warm and personable, articulate and precise, and above all, interested in each individual coachs experience of duty of care in their practice.'
Dr Kirsty Denyer, Lecturer in Coaching for Behavioural Change, Leadership, Organisations, Behaviour and Reputation, Henley Business School
'This is a book I didnt know I needed until I started reading it. Duty of care sits at the heart of ethical coaching, yet its something many of us, me included, havent explored in any depth. This book changes that. Benita brings the topic to life with real-world examples and research that make it both engaging and highly relevant. What I love most are the reflective questions and exercises woven throughout each chapter. Whether you're new to coaching or have been practising for years, they challenge you to think deeply about your role and responsibilities. Its rare to find a book that balances theory and practical application so well, but Benita does just that. More than anything, this book has made me reflect on my own coaching practice, and I have no doubt it will do the same for others. A must-read for coaches at every stage.'
Verity Hannell, Programme Director for the Professional Certificate in Executive Coaching at Henley Business School, British HR Coach of the Year 2022, ICF PCC
