This book takes the analysis on the development of cross-border e-commerce between China and Central Asian countries in the recent years, involving the environment, current situation and potential opportuni...Loe edasi...
This book compiles 49 real-life examples of companies to showcase the best practices and lessons learned by Chinese enterprises in pursuing innovative development in the era of the digital economy, highlighting digital transformation and cross-borde...Loe edasi...
The Great Thinkers in Marketing series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize ea...Loe edasi...
The reader gains practical insights into application areas and business models of a digitized enterprise. Methods for digital transformation are explained, and the technical fundamentals and operational applications are presented in a clear and acce...Loe edasi...
This book presents contemporary discussions on how consumers think, decide, and act in the digital world. Through contributions from scholars across diverse marketing domains, the book explores online decision-making, social engagement, influencer d...Loe edasi...
The book focuses on emerging digital marketing and consumer culture research directions. It brings together work on immersive experiences, AI-driven innovation, and cultural influences that shape modern consumption. The chapters examine how technolo...Loe edasi...
Blockchain Sharding: Theory and Practice provides a comprehensive exploration of one of the most promising scalability solutions for blockchain systems. This book bridges the gap between foundational theories and real-world implementations, offering...Loe edasi...
This book is focused on the airline revenue management transition to offers and orders, where airlines aspire to become retailers. This is a transition from base fare economics to selling personalized bundled offers with the base fare and ancillary...Loe edasi...
(Ilmumisaeg: 11-Jun-2026, Hardback, Kirjastus: University of Chicago Press, ISBN-13: 9780226837338)
A respected voice on technology shows how seemingly simple ads help dismantle democracy and public discourse. Whether you’re intentionally shopping or casually browsing social media, something is following you: ads. Their creators se...Loe edasi...
This book examines the transformation of online targeting in a world of increasing privacy regulation, declining third-party identifiers, and growing reliance on first-party data. It provides practical guidance for marketers, technology teams, and d...Loe edasi...
Marketing is undergoing a radical transformation: companies face the challenge of strategically leveraging a flood of technologies, data, and automation opportunities. But how can MarTech and Artificial Intelligence be used effectively to secure com...Loe edasi...
This book offers an integrated and multidisciplinary exploration of artificial intelligence, presenting its economic, legal, and societal implications through a uniquely cross-sectoral lens. Bringing together leading scholars and original research f...Loe edasi...
From feature stories and blog posts to explainer videos and social media campaigns, content teams are producing more than everoften with limited visibility into whats working and why. This book bridges the gap for professionals who need practical, s...Loe edasi...
This timely book provides an in-depth and relevant overview of the main theories, frameworks, technologies & innovations, institutional structures or regulations (GDPR, PSD2), and empirical research that investigates users perspectives on blockchain...Loe edasi...
This book provides practical guidance on a range of topics, including strategy and planning, consumer behavior, marketing research, data analysis, B2B marketing, international marketing, communications, sales team management, and internal marketing....Loe edasi...
This book looks at the drivers in the emergence, development and internal and global expansion of Asian e-commerce businesses. It tackles the problems inherent in the globalization strategy of a Japanese financial services firm operating in the e-co...Loe edasi...
The rise of the Internet, social media, mobile technology, IoT, artificial intelligence (AI), and Web3 has fundamentally transformed how brands engage with consumersenabling smarter marketing capabilities, personalized user interactions, and exponen...Loe edasi...
(Ilmumisaeg: 17-May-2026, Hardback, Kirjastus: World Scientific Publishing Co Pte Ltd, ISBN-13: 9789819812288)
This book primarily investigates the development of Chinas digital economy. The book begins by summarizing and outlining the context and background of the development of Chinas digital economy. Subsequently, it employs a research approach that com...Loe edasi...
(Ilmumisaeg: 21-May-2026, Paperback / softback, Kirjastus: Post Hill Press, ISBN-13: 9798895654330)
How progressive marketers build brands in a post-advertising world.The rules of marketing and brand building have fundamentally changed. While traditional marketers compete for diminishing TV audiences, a new generation of bran...Loe edasi...
(Ilmumisaeg: 30-Apr-2026, Hardback, Kirjastus: John Wiley & Sons Inc, ISBN-13: 9781394383252)
Tap into your customers unconscious minds with cutting-edge AI and neuromarketing techniques The Persuasion Engine, by neuromarketing and behavioral science expert Roger Dooley, solves the most pressing challenge faced by every marketer:...Loe edasi...
This comprehensive study examines how UK publishers leverage pop culture across TikTok and Instagram, analysing over 1,000 posts from sixteen publishers during twelve months. This comprehensive study examines how UK publishers leve...Loe edasi...
This comprehensive study examines how UK publishers leverage pop culture across TikTok and Instagram, analysing over 1,000 posts from sixteen publishers during twelve months. The research demonstrates how pop culture functions as a powerful distri...Loe edasi...
(Ilmumisaeg: 28-Apr-2026, Hardback, Kirjastus: Manchester University Press, ISBN-13: 9781526187093)
An ethnographic investigation of how digital security is practiced and coordinated within blockchain communities, revealing insights from decentralised technologies about online security more broadly. -- ....Loe edasi...
Corporate storytelling for branding is an important tool for improving communication and developing a professional culture. This edited volume provides a comprehensive treatment of the...Loe edasi...
The definitive story of the streaming platform Twitch told through the lives of its biggest creators, providing a portrait of how the booming livestream ecosystem is reshaping technology, entertainment, business, and culture....Loe edasi...
Social Media, Ethics and Management examines the transformative impact of digital platforms on organizational management, communication, and ethics. It critically explores how social media and artificial intelligence are reshaping leadershi...Loe edasi...
This book presents a selection of the best papers from the 19th International Conference on Business Excellence, Leading Change in Disruptive Times (ICBE 2025), held in Bucharest, Romania, in March 2025. The Conference was organized under the aegis...Loe edasi...
This book explores the most efficient transformation pathways of urban logistics, specifically in the bonds of sustainable e-commerce, focusing on efficient, smart and sustainable urban logistics concepts while introducing circular economy approa...Loe edasi...
There’s never been a better time to run a product business. With accessible selling technology and billions of people shopping online, reaching your ideal customer is easier than ever before. But making it work financially? That’s not so easy....Loe edasi...
Generative AI is reshaping the media landscape with unprecedented speed and scale. This book examines the disruptive impact of these technologies on the media sector. From the advent of tools like ChatGPT to the creation of synthetic media, the bo...Loe edasi...
This book takes the analysis on the development of cross-border e-commerce between China and Central Asian countries in the recent years, involving the environment, current situation and potential opportuni...Loe edasi...
This book compiles 49 real-life examples of companies to showcase the best practices and lessons learned by Chinese enterprises in pursuing innovative development in the era of the digital economy, highlighting digital transformation and cross-borde...Loe edasi...
Sari: Policy, Administrative and Institutional Change series
(Ilmumisaeg: 19-Jun-2026, Hardback, Kirjastus: Edward Elgar Publishing Ltd, ISBN-13: 9781035388493)
This resourceful book explores how public organizations can effectively design, implement and manage crowdsourcing initiatives. Regina Lenart highlights the vital role played by crowdsourcing in fostering openness, inclusivity and transparency in the...Loe edasi...
The Great Thinkers in Marketing series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize ea...Loe edasi...
The reader gains practical insights into application areas and business models of a digitized enterprise. Methods for digital transformation are explained, and the technical fundamentals and operational applications are presented in a clear and acce...Loe edasi...
This book presents contemporary discussions on how consumers think, decide, and act in the digital world. Through contributions from scholars across diverse marketing domains, the book explores online decision-making, social engagement, influencer d...Loe edasi...
The book focuses on emerging digital marketing and consumer culture research directions. It brings together work on immersive experiences, AI-driven innovation, and cultural influences that shape modern consumption. The chapters examine how technolo...Loe edasi...
Blockchain Sharding: Theory and Practice provides a comprehensive exploration of one of the most promising scalability solutions for blockchain systems. This book bridges the gap between foundational theories and real-world implementations, offering...Loe edasi...
This book is focused on the airline revenue management transition to offers and orders, where airlines aspire to become retailers. This is a transition from base fare economics to selling personalized bundled offers with the base fare and ancillary...Loe edasi...
(Ilmumisaeg: 11-Jun-2026, Hardback, Kirjastus: University of Chicago Press, ISBN-13: 9780226837338)
A respected voice on technology shows how seemingly simple ads help dismantle democracy and public discourse. Whether you’re intentionally shopping or casually browsing social media, something is following you: ads. Their creators se...Loe edasi...
This book explores data science in practice through an ethnographic study at a global marketing technology and research firm. The book shows that, while businesses have embraced data science methods to understand markets and co...Loe edasi...
This book examines the transformation of online targeting in a world of increasing privacy regulation, declining third-party identifiers, and growing reliance on first-party data. It provides practical guidance for marketers, technology teams, and d...Loe edasi...
Marketing is undergoing a radical transformation: companies face the challenge of strategically leveraging a flood of technologies, data, and automation opportunities. But how can MarTech and Artificial Intelligence be used effectively to secure com...Loe edasi...
United Nations Conference on Trade and Development
(Ilmumisaeg: 31-May-2026, Paperback / softback, Kirjastus: United Nations, ISBN-13: 9789211595611)
A technical report examines inclusive, sustainable development in Africas least developed countries by leveraging digital technologies and innovative financing to empower MSMEs. It explores integrating small businesses into regional value chains, il...Loe edasi...
United Nations Conference on Trade and Development
(Ilmumisaeg: 31-May-2026, Paperback / softback, Kirjastus: United Nations, ISBN-13: 9789211595130)
Shaping the future of trade management, ASYCUDA Report 2025 highlights key 2024 achievements fueled by innovative technology solutions that align with UNCTAD16 goals and meet evolving business requirements, paving the way for efficient, secure and s...Loe edasi...
This book offers an integrated and multidisciplinary exploration of artificial intelligence, presenting its economic, legal, and societal implications through a uniquely cross-sectoral lens. Bringing together leading scholars and original research f...Loe edasi...
From feature stories and blog posts to explainer videos and social media campaigns, content teams are producing more than everoften with limited visibility into whats working and why. This book bridges the gap for professionals who need practical, s...Loe edasi...
(Ilmumisaeg: 28-May-2026, Hardback, Kirjastus: Bristol University Press, ISBN-13: 9781529249491)
Creative industries are increasingly dominated by digital platforms, yet the distribution of value within these sectors, from music and video games to visual arts, remains deeply unequal. Recent examples include the remuneration of artists on stre...Loe edasi...
(Ilmumisaeg: 28-May-2026, Hardback, Kirjastus: Advantage Media Group, ISBN-13: 9781642257373)
Whether youre a solo practitioner or managing a multioffice firm, Local SEO for Lawyers provides the strategies you need to outpace competitors and thrive as AI and automation transform how clients find legal services....Loe edasi...
Available open access digitally under CC-BY-NC-ND licence. Creative industries are increasingly dominated by digital platforms, yet the distribution of value within these sectors, from music and video games to visual arts, remai...Loe edasi...
