The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize each legend's most impactful articles into several volumes as an anthology set. Volume editors also seek commentaries from other scholars familiar with the legend's work on the articles included in that volume.
This set, comprising six volumes of contributions of Donald Lehmann, covers a broad spectrum of topics relating to customer behavior and decision-making processes, the estimation of stochastic models, empirical replication for theoretical generalization, advertising and branding, new product and innovation diffusion, and performance outcomes of marketing strategy.
This volume, edited by Lohn Lynch, synthesizes Lehmann's work on meta-analysis and empirical generalization. Along with a collection of his related articles, it features an interview with Lehmann himself and three insightful commentaries from frequent co-authors. Showing how Lehmann's research has theoretical and practical relevance, this work outlines his impact on the marketing field to assess better the generalizability and robustness of their published empirical findings.
1.Set Introduction.-
2. Volume III Introduction.-
3. Some Empirical
Contributions to Buyer Behavior Theory.-
4. A Working System Model of Car
Buyer Behavior.-
5. Individual Differences in Search Behavior for a
Nondurable.-
6. Parameter Stability and Carry-over Effects in a Consumer
Decision-Process Model.-
7. Generalizing from Imperfect Replication.-
8.
Patterns in Parameters of Buyer Behavior Models: Generalizing from Sparse
Replication.-
9. How Advertising Affects Sales: Meta-Analysis of Econometric
Results.-
10. Estimating Publication Bias in Meta-Analysis.-
11. Empirical
Marketing Generalization Using Meta-Analysis.-
12. Designing the Next Study
for Maximum Impact.-
13. Cross-National Laws and Differences in Market
Response.-
14. The Impact of Research Design on Consumer Price Recall
Accuracy: An Integrative Review.-
15. Stability of Membership in Market
Segments Identified with a Disaggregate Consumption Model.-
16. A
Meta-Analysis of Applications of Diffusion Models.-
17. Designing Effective
Health Communications: A Meta-Analysis.-
18. Macro-Economic Determinants of
Consumer Price Knowledge: A Meta-Analysis of Four Decades of Research.-
19. A
Meta-Analysis of the Impact of Price Presentation on Perceived Savings.-
20.
Reflections on the Replication Corner: In Praise of Conceptual Replications.-
21. A Tribute to Don Lehmanns Contributions to Marketing Research.-
22. A
Tribute to Don Lehmann: The Four Key Lessons I Learnt.-
23. Thoughts about
Don.-
24. A Conversation with Don Lehmann at the Theory + Practice in
Marketing Conference at Emory University on May 10, 2022.
John G. Lynch, Jr. is Distinguished Professor in the Leeds School of Business at the University of Colorado-Boulder, USA. He is a Fellow of the American Marketing Association, the Association for Consumer Research, the American Psychological Association/Society for Consumer Psychology, and one of five Fellows of all three organizations worldwide. Since coming to the University of Colorado, John Lynch has focused on studying cognitive psychology in consumer financial decision-making.
