The first of two sections looks at the issues from both an academic and practitioner perspective; the second investigates franchising within specific hospitality sector groups, including catering, hotels, licensed retail, travel trade, and transport. Using national and international examples and illustrations, the authors demonstrate how the theories and debates discussed in the first part are tackled in real life situations. Lashley teaches hospitality management at Leeds Metropolitan U. Morrison teaches at the Scottish Hotel School, U. of Strathclyde. Annotation c. Book News, Inc., Portland, OR (booknews.com)
'Franchising in the Hospitality Industry' provides an overview of the issues, debates and challenges associated with business franchising.
In two parts, this text firstly looks at the issues from both an academic and practitioner perspective. The second part looks more closely at service sector groups in the hospitality industry, such as hotels, leisure and catering using national and international examples and illustrations. These demonstrate how the theories and debates discussed in the first part, are tackled in real life situations. Examples used are from well known companies such as McDonalds, Baskin Robbins, Burger King, Choice Hotels, Holiday Inn, Domino Pizza, Pierre Victoire amongst others.
an insight into the national and international activities of franchise operations within the hospitality service sector and the business dynamics associated with franchising in this context
identifies examples of best practice from the point of view of both franchiser and franchisee
a holistic understanding of all issues involved by showing them in a real life context
