A practical strategy guide to marketing in a marketplace transformed by AI
In How to Do More with Less: Future-Proofing Yourself in an AI-driven Economy, AI and e-commerce expert Sharon Gai delivers a tell-all guide for marketers doing their best to navigate a marketplace that’s been transformed by artificial intelligence and new ways of doing business. Gai explains her Culture Fluid mindset, a resilience-based way of understanding user, customer, and sales growth, and shows you how to incorporate AI into your company.
The book walks you through how artificial intelligence is used in marketing and the major technological changes that have paved the way for new applications and new capabilities: natural language processing (NLP), machine learning (ML), computer vision, and generative AI. It also offers deep dives into:
- How AI influences audience acquisition and the marketing equation that explains how to measure the efficacy of your strategies
- Specific tactics for using AI to maximize your average order value and increase conversion rates
- Comprehensive frameworks – supported by real-world case studies – to transform your marketing techniques by incorporating new AI-powered tools into your processes
Perfect for marketing, sales, and growth professionals in companies of any size and in a wide variety of industries, How to Do More with Less offers an up-to-date and essential resource on AI-enabled marketing that blends theory and proven, real-world implementation strategies.
Preface ix
Introduction xi
Part I The Great Disruption 1
Chapter 1 Will AI Replace Me? 3
Chapter 2 What Exactly Is AI? 11
Chapter 3 How Do I Get Started with AI? 43
Chapter 4 Redefining Creativity 57
Part II Integrating Us and AI 65
Chapter 5 Introducing AI Agents 67
Chapter 6 How AI Is Changing the Rules of the Web 89
Chapter 7 Competing with China 101
Chapter 8 Doing More with Less Using AI 117
Part III Looking Into the Future 139
Chapter 9 The Future of Commerce 141
Chapter 10 The Future of Education 149
Chapter 11 The Future of Work 157
Chapter 12 The Future of Relationships 187
Chapter 13 When AI Goes Wrong 195
Conclusion 229
Notes 231
Acknowledgments 235
About the Author 237
Index 241
SHARON GAI is an expert in AI and e-commerce. She advises organizations on digital strategy and has worked with TEDx, Singularity University, UBS, Deloitte, Walmart, and LVMH. She is a Top AI Voice 2026, RETHINK Retails Top Retail Expert and has been published in Bloomberg, Reuters, ABC, CBC, CCTV, and more.
