Peters presents a fascinating interdisciplinary examination of how well people understand and use numbers. Although intended mostly for other researchers, there is tremendous value for those who just want to understand their own numeracy and its sometimes surprising consequences, as well as improve upon it in order to make better decisions." - Richard Petty, Professor of Psychology, The Ohio State University Ellen Peters' Innumeracy in the Wild is a compelling exploration of the psychological mechanisms that explain why and how numbers lead to poor decisions by some and sound ones by others. This book is a must read for those across the academy concerned with correcting misinformed beliefs about health, finances, and politics." - Kathleen Hall Jamieson, Elizabeth Ware Packard Professor of Communication, University of Pennsylvania Although Peters book competes with a number of popular books on general decision-making with conclusions applicable to numeracy, her focus on numeracy was timely and welcome and made it stand apart from other works. Anne Kelly in Numeracy While this book is written primarily for academic researchers, its also a wonderful resource for PR, communications and marketing professionals, as we are often tasked with communicating numeric information. A better understanding of numeracy can help communicators improve techniques, allowing audiences who are less adept at grasping abstract numeric information to understand and harness stories embedded in numbers and statistics. I recommend Peters book for any communicator who is interested in honing their comprehension of the psychological drivers around numbers and the impact a firm grasp can have on health, business, finance, climate change and more. Jennifer Gehrt, Communiqué PR
