Muutke küpsiste eelistusi

Logo Design Love: A Guide to Creating Iconic Brand Identities [Pehme köide]

4.20/5 (7859 hinnangut Goodreads-ist)
  • Formaat: Paperback / softback, 216 pages, kõrgus x laius x paksus: 179x229x10 mm, kaal: 412 g
  • Ilmumisaeg: 04-Jan-2010
  • Kirjastus: New Riders Publishing
  • ISBN-10: 0321660765
  • ISBN-13: 9780321660763
Teised raamatud teemal:
  • Pehme köide
  • Hind: 47,79 €*
  • * saadame teile pakkumise kasutatud raamatule, mille hind võib erineda kodulehel olevast hinnast
  • See raamat on trükist otsas, kuid me saadame teile pakkumise kasutatud raamatule.
  • Kogus:
  • Lisa ostukorvi
  • Tasuta tarne
  • Lisa soovinimekirja
Logo Design Love: A Guide to Creating Iconic Brand IdentitiesSuurem pilt
  • Formaat: Paperback / softback, 216 pages, kõrgus x laius x paksus: 179x229x10 mm, kaal: 412 g
  • Ilmumisaeg: 04-Jan-2010
  • Kirjastus: New Riders Publishing
  • ISBN-10: 0321660765
  • ISBN-13: 9780321660763
Teised raamatud teemal:
Püsilink: https://www.kriso.ee/db/9780321660763.html
Märksõnad:
There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar

In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.

David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more.

Readers will learn:

  • Why one logo is more effective than another
  • How to create their own iconic designs
  • What sets some designers above the rest
  • Best practices for working with clients
  • 25 practical design tips for creating logos that last
Introduction x
I The importance of brand identity
No escape!
2(6)
It's the stories we tell
8(14)
None genuine without this signature
9(1)
A logoless company is a faceless man
10(1)
Seen by millions
11(1)
Only if the Queen agrees
12(1)
Symbols transcend boundaries
13(5)
Identity design as part of our language
18(3)
Rethinking the importance of brand identity
21(1)
Elements of iconic design
22(20)
Keep it simple
22(3)
Make it relevant
25(3)
Incorporate tradition
28(2)
Aim for distinction
30(3)
Commit to memory
33(1)
Think small
34(2)
Focus on one thing
36(2)
The seven ingredients in your signature dish
38(1)
Remember that rules are made to be broken
39(3)
II The process of design
Laying the groundwork
42(20)
Shaking out the jitters
42(1)
It's all in the design brief
43(1)
Gathering preliminary information
44(1)
Asking the tougher questions
45(3)
Give your client time and space
48(1)
But maintain the focus
48(1)
Homework time
48(1)
Assembling the design brief
49(1)
A mission and some objectives hold the key
50(3)
Field research to the rescue
53(3)
Bringing the details of client discussions to life
56(3)
Culling the adjectives supplied by the client
59(3)
Skirting the hazards of a redesign
62(14)
What are the reasons for rebranding?
63(1)
Don't squeeze too hard
63(4)
When emotions run high
67(1)
Answers often lie in focus groups
68(1)
From ``unresponsive'' to ``caring''
69(3)
Maybe just some tweaking?
72(3)
Remember your manners
75(1)
Pricing design
76(14)
The design pricing formula
76(5)
Hourly rates or a set fee?
81(1)
Handling print costs
82(2)
Receipt of a down payment
84(1)
The money exchange
85(2)
Spec work
87(2)
Everyone makes mistakes
89(1)
From pencil to PDF
90(28)
Mind-mapping
90(6)
The fundamental necessity of the sketchpad
96(2)
The Tenth Commandment
98(4)
Pinning the map
102(2)
Internationally recognized
104(3)
No set time
107(2)
Dress for success
109(2)
Black and white before color
111(3)
Where Photoshop comes into play
114(2)
The pen is mightier than the mouse
116(2)
The art of the conversation
118(26)
Deal with the decision-maker
119(5)
Rule #1: Conspire to help
124(2)
Rule #2: Avoid intermediation
126(2)
Rule #3: Take control
128(4)
Rule #4: Keep the committee involved
132(2)
Don't forget to under-promise and then over-deliver
134(2)
Swallow that pride
136(8)
II Keep the fires burning
Staying motivated
144(16)
Never stop learning
145(2)
Be four years ahead
147(1)
Create for you
148(1)
Step away from the computer
149(1)
Balance your life
150(1)
Journey back in time
150(1)
Show relentless desire
151(1)
But don't overwork yourself
151(1)
We all get stuck, no matter who we are
152(1)
Start on the right foot, and stay on the right foot
153(1)
Find common ground
153(1)
Deadline looming
154(1)
Think laterally
155(1)
Improve how you communicate
156(1)
Manage your expectations
156(1)
Always design
157(1)
Follow your bliss
157(2)
Not everyone is as fortunate
159(1)
Your questions answered
160(18)
Similar looking logos
160(1)
Rights of use
161(1)
Online portfolio creation
162(5)
Seal the deal
167(1)
Overseas clients
168(1)
How many concepts?
169(1)
Friends and family
170(1)
Design revisions
171(1)
Project time frames
172(1)
Researching the competition
173(1)
Internships
173(1)
Worst client project
174(1)
Tools of the trade
175(1)
Handling the workload
176(1)
Who owns what?
177(1)
25 practical logo design tips
178(14)
Questions, questions, questions
178(1)
Understand print costs
179(1)
Expect the unexpected
179(1)
A logo doesn't need to say what a company does
180(1)
Not every logo needs a mark
180(1)
One thing to remember
181(1)
Don't neglect the sketchpad
182(1)
Leave trends to the fashion industry
183(1)
Step away from Photoshop
183(1)
Work in black and white
184(1)
Keep it relevant
184(1)
Remember legibility
185(1)
Be consistent
185(1)
Match the type to the mark
186(1)
Offer a single-color version
186(1)
Pay attention to contrast
187(1)
Aid recognition
187(1)
Test at a variety of sizes
187(1)
Reverse it
188(1)
Turn it upside down
188(1)
Consider trademarking your design
189(1)
Don't neglect the substrate
190(1)
Don't be afraid of mistakes
190(1)
A logo is not a brand
190(1)
Remember, it's a two-way process
191(1)
Design resources Help from elsewhere
192(6)
Graphic design blogs
192(1)
Iconic designers
193(1)
Recommended books
194(4)
Index Looking for something? 198
David Airey, a graphic designer from Northern Ireland, has been intrigued about brand identity since the 1990s, when he enrolled on his first graphic design course. Having honed his skills working in the UK and the United States, he then made a conscious choice to specialize in logo design. Self-employed since 2005, David has amassed an impressive global client list, including Yellow Pages (Canada), Giacom (England), and Berthier Associates (Japan). He writes two of the most popular graphic design blogs on the Internet: www.logodesignlove.com and www.davidairey.com, attracting more than 250,000 online visitors per month and approximately one million monthly page views.