Management of Tourism [Kõva köide]

Countering increasing specialization in academic courses on travel/ tourism, Pender, a freelance writer/lecturer, and Sharpley (tourism, Hull U.) compile 20 international perspectives on the application of management theory and practice to this field. Themes discussed include globalization, business integration, sustainable development, technological developments affecting marketing, the impact of terrorist and natural disasters, low-cost business models, and quality management. The text includes discussion questions, suggested further reading, case studies, and a Global Code of Ethics as a framework for sustainable, responsible tourism. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com) Instructors: Please click here to request a review copy of this title for adoption consideration.Desk copies are available by calling 1-800-818-7243.The Management of Tourism considers and applies management concepts, philosophies and practices to the business of tourism. The book goes beyond a conceptual discussion of tourism, to cover management perspectives both in operational and strategic terms. It has been written to provide students with an understanding of the fundamental business management aspects of tourism, together with the specific techniques required for successful management of the variety of tourism businesses. The text places the management of tourism in a structured framework, ordered around four principal themes: - Managing the Tourism System - Managing Tourism Businesses - Managing Tourism in its Environment - Contemporary Issues in Tourism Management Each chapter is written by an acknowledged subject specialist, and highlights current challenges and appropriate management responses to its particular arena. At the same time, each chapter also includes an illustrative case study, and provides suggestions for further reading that offers a more general perspective.