E-raamat: Management of Tourism

Aimed at students at the advanced undergraduate through postgraduate levels, this textbook applies concepts, philosophies, and practices from the discipline of management to the business of tourism. Twenty-one chapters address such topics as the recruitment of qualified employees, the management of visitors at natural attractions, and the use of Websites in destination marketing. Illustrative case studies are provided throughout. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com) Instructors: Please click here to request a review copy of this title for adoption consideration.Desk copies are available by calling 1-800-818-7243.The Management of Tourism considers and applies management concepts, philosophies and practices to the business of tourism. The book goes beyond a conceptual discussion of tourism, to cover management perspectives both in operational and strategic terms. It has been written to provide students with an understanding of the fundamental business management aspects of tourism, together with the specific techniques required for successful management of the variety of tourism businesses. The text places the management of tourism in a structured framework, ordered around four principal themes: - Managing the Tourism System - Managing Tourism Businesses - Managing Tourism in its Environment - Contemporary Issues in Tourism Management Each chapter is written by an acknowledged subject specialist, and highlights current challenges and appropriate management responses to its particular arena. At the same time, each chapter also includes an illustrative case study, and provides suggestions for further reading that offers a more general perspective.