"Katie Hart delivers a clear, practical guide that turns insight into how people think and decide into everyday marketing advantage." * Roger Dooley, Author of 'Brainfluence' and 'Friction' * "This is a powerful, poignant and practical guide to the role of human brains in modern marketing. With increasing digital options and benefits available to our profession, it is vital that lessons from neuroscience are also applied to truly understand, enable and support the end decision-maker." * James Sutton, Strategy and Commercial Director, Chartered Institute of Marketing * "You know that phrase 'it's not brain surgery' used to describe things that are hard to understand? Well, somehow, Katie Hart makes the brain seem understandable and the practical takeaways feel accessible. A lovely, informative read." * Joe Glover, Co-Founder, The Marketing Meetup * "A great introduction into the world of neuromarketing, outlining the benefits, tools, methods and practical applications. From building understanding of our consumers and their decision making at an emotional level to empowering us to use this insight to truly build brands and experiences that connect memory structures." * Abigail Dixon, Founder, Lead consultant, Author and podcast host of The Whole Marketer * "Katie Hart is a practising neuromarketer, who speaks regularly on the subject. This is a clear, concise and, above all, readable guide to this fascinating subject." * Kiran Kapur, CEO, Cambridge Marketing College *
