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Optimal Bundling: Marketing Strategies for Improving Economic Performance Softcover reprint of hardcover 1st ed. 1999 [Pehme köide]

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  • Formaat: Paperback / softback, 299 pages, kõrgus x laius: 235x155 mm, kaal: 480 g, VIII, 299 p., 1 Paperback / softback
  • Ilmumisaeg: 09-Dec-2010
  • Kirjastus: Springer-Verlag Berlin and Heidelberg GmbH & Co. K
  • ISBN-10: 3642084591
  • ISBN-13: 9783642084591
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  • Pehme köide
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Optimal Bundling: Marketing Strategies for Improving Economic Performance Softcover reprint of hardcover 1st ed. 1999Suurem pilt
  • Formaat: Paperback / softback, 299 pages, kõrgus x laius: 235x155 mm, kaal: 480 g, VIII, 299 p., 1 Paperback / softback
  • Ilmumisaeg: 09-Dec-2010
  • Kirjastus: Springer-Verlag Berlin and Heidelberg GmbH & Co. K
  • ISBN-10: 3642084591
  • ISBN-13: 9783642084591
Teised raamatud teemal:
Püsilink: https://www.kriso.ee/db/9783642084591.html
Märksõnad:
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales.

Muu info

Springer Book Archives
Part I Introduction
Introduction to Price Bundling
3(4)
Ralph Fuerderer
Andreas Herrmann
Georg Wuebker
Bundling - A Powerful Method to Better Exploit Profit Potential
7(24)
Hermann Simon
Georg Wuebker
Part 2 Optimization Approaches
Optimal Price Bundling - Theory and Methods
31(30)
Ralph Fuerderer
Stochastic Option Bundling and Bundle Pricing
61(26)
Ralph Fuerderer
Arnd Huchzermeier
Linus Schrage
Bundling and Pricing of Modular Machine Tools Under Demand Uncertainty
87(32)
Nils Tonshoff
Charley Fine
Arnd Huchzermeier
Market-Oriented Complexity Management Using the Micromarket Management Concept
119(14)
Jurgen Ringbeck
Carl-Stefan Neumann
Andreas Cornet
Management Accounting and Product Variety
133(24)
Volker Lingnau
A Conjoint Analysis-Based Procedure to Measure Reservation Price and to Optimally Price Product Bundles
157(20)
Georg Wuebker
Vijay Mahajan
Part 3 Behavioral Aspects
Consumers Prior Purchase Intentions and their Evaluation of Savings on Product Bundles
177(18)
Rajneesh Suri
Kent B. Monroe
Buyers' Evaluations of Mixed Bundling Strategies in Price-Promoted Markets
195(14)
Georg Wuebker
Vijay Mahajan
Manjit S. Yadav
How Buyers Evaluate Product Bundles: A Model of Anchoring and Adjustment
209(28)
Manjit S. Yadav
Evaluating Multidimensional Prices in the Bundling Context
237(16)
Andreas Herrmann
Martin Wricke
Product and Service Bundling Decisions and their Effects on Purchase Intention
253(16)
Andreas Herrmann
Frank Huber
Robin Higie Coulter
Utility Oriented Design of Service Bundles in the Hotel Industry, Based on the Conjoint Measurement Method
269(28)
Hans H. Bauer
Frank Huber
Richard Adam
Authors 297