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Oxford Handbook of Publishing [Pehme köide]

Edited by (Director of the Oxford International Centre for Publishing, Oxford Brookes University), Edited by (Co-Founder, Canelo)
  • Formaat: Paperback / softback, 480 pages, kõrgus x laius x paksus: 246x170x26 mm, kaal: 842 g
  • Ilmumisaeg: 26-Aug-2021
  • Kirjastus: Oxford University Press
  • ISBN-10: 0192847791
  • ISBN-13: 9780192847799
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  • Formaat: Paperback / softback, 480 pages, kõrgus x laius x paksus: 246x170x26 mm, kaal: 842 g
  • Ilmumisaeg: 26-Aug-2021
  • Kirjastus: Oxford University Press
  • ISBN-10: 0192847791
  • ISBN-13: 9780192847799
Teised raamatud teemal:
Publishing is one of the oldest and most influential businesses in the world. It remains an essential creative and knowledge industry, worth over $140 billion a year, which continues to shape our education and culture. Two trends make this a particularly exciting time. The first is the
revolution in communications technology that has transformed what it means to publish; far from resting on their laurels and retreating into tradition, publishers are doing as they always have - staying on the cutting edge. The second is the growing body of academic work that studies publishing in
its many forms. Both mean that there has never been a more important time to examine this essential practice and the current state of knowledge.

The Oxford Handbook of Publishing marks the coming of age of the scholarship in publishing studies with a comprehensive exploration of current research, featuring contributions from both industry professionals and internationally renowned scholars on subjects such as copyright, corporate social
responsibility, globalizing markets, and changing technology. This authoritative volume looks at the relationship of the book publishing industry with other media, and how intellectual property underpins what publishers do. It outlines the complex and risky economics of the industry and examines how
marketing, publicity, and sales have become ever more central aspects of business practice, while also exploring different sectors in depth and giving full treatment to the transformational and much discussed impact of digital publishing. This Handbook is essential reading for anyone interested in
publishing, literature, and the business of media, entertainment, culture, communication, and information.

Arvustused

a timely and unique collection of essays which successfully surveys the current diverse world of publishing The contributors are an impressive line-up of researchers, academics, librarians and those with considerable experience in editing and publishing from the UK, Europe and the USA. It is a reliable reference book of depth and density... I consider The Oxford Handbook of Publishing critical for those studying any aspect of the publishing industry formally, as it fully summarises the state of knowledge in the field and gives thorough treatment to the transformational impact of digital publishing and other future options. It is also very useful for those interested in publishing, literature and the business of media, entertainment, culture, communication and information. * Pauline McGonagle, CIEP Book Reviews * Overall, though, the near-impossible effort to summarize the state of publishing in an almost 500-page handbook was successful, and it is certain that this volume will find many readers across disciplines such as literary studies, book studies and media studies over the coming years * Corinna Norrick-Rühl, Sharp News * The book's contributors include many leading figures in the field, who together provide a strong overview . . . there are plenty of striking nuggets of information to be found * Peter Straus, literary agent and Managing Director of Rogers, Coleridge & White, TLS * The near-impossible effort to summarize the state of publishing in an almost 500-page handbook was successful, and it is certain that this volume will find many readers across disciplines such as literary studies, book studies and media studies over the coming years * Corinna Norrick-Rühl, SHARP News * a grand collection of articles on a very broad range of topics * Thad McIlroy, Publishers Weekly *

List of Figures xi
List of Tables xiii
Editors and Contributors xiv
1 Introduction
1(20)
Michael Bhaskar
Angus Phillips
Part I Publishing In Context
2 Publishing History
21(18)
Alistair McCleery
3 Authorship
39(16)
Simone Murray
4 Reading
55(16)
Adriaan Van Der Weel
5 Copyright And Publishing: Symbiosis In The Digital Environment
71(14)
Mira T. Sundara Rajan
6 Publishing And Society
85(14)
Elizabeth Le Roux
7 Publishing And Culture: The Alchemy Of Ideas
99(14)
John Oakes
8 Publishing And Information
113(14)
Martin Paul Eve
9 Networks: From Text To Hypertext, From Publishing To Sharing, From Single Author To Collaborative Production
127(20)
Carlos A. Scolari
10 Publishing And Corporate Social Responsibility
147(18)
Angus Phillips
Part II The Dynamics Of Publishing
11 Economics Of Publishing
165(24)
Albert N. Greco
12 The Strategy Of Publishing
189(18)
Albert N. Greco
13 Globalization And Publishing
207(20)
Miha Kovac
Rodiger Wischenbart
14 Curation In Publishing: Curatorial Paradigms, Filtering, And The Structure Of Editorial Choice
227(18)
Michael Bhaskar
15 Trade Publishing
245(14)
John B. Thompson
16 Academic Publishing
259(16)
Samantha J. Rayner
17 Educational Publishing: How It Works: Primary And Secondary Education Publishing
275(16)
Miha Kovac
Mojca K. Sebart
Part III Publishing In Practice
18 Organizational Structures In Publishing
291(20)
Frania Hall
19 Book Design
311(16)
Paul Luna
20 Publishing And Technology
327(18)
John W. Maxwell
21 Marketing For Publishing
345(20)
Alison Baverstock
22 Rights
365(14)
Lynette Owen
23 Libraries
379(20)
Alex Holzman
Sarah Kalikman Lippincott
24 Bookselling
399(12)
Niels Peter Thomas
Coda
25 The Future of Publishing: Eight Thought Experiments
411(16)
Michael Bhaskar
Angus Phillips
Index 427
Angus Phillips is Director of the Oxford International Centre for Publishing at Oxford Brookes University. He formerly worked in the publishing industry as a trade editor at Oxford University Press. He has given talks and lectures about publishing all over the world and has carried out consultancy and training work with international publishers. He is a member of the European Advisory Board of Princeton University Press and was a judge for The Bookseller industry awards for four years in a row. He is the author and editor of a number of books including Turning the Page (2014) and Inside Book Publishing (sixth edition 2019, with Giles Clark).

Michael Bhaskar is a writer, digital publisher, researcher, and entrepreneur. He is Co-Founder of Canelo, a new kind of publishing company based in London, and Writer in Residence at DeepMind, the world's leading AI research lab. He has written and talked extensively about publishing, the future of media, the creative industries, and the economics of technology around the world. He has been featured in and written for The Guardian, The FT, Wired and on BBC 2, the BBC World Service, BBC Radio 4 and NPR. He has been a British Council Young Creative Entrepreneur and a Frankfurt Book Fair Fellow. Previous books include The Content Machine and Curation: The Power of Selection in a World of Excess.